How to Create a Competitor Analysis Report (Templates Included)

How to Create a Competitor Analysis Report (Templates Included)
Your business will always have competition.

And if you don’t know what that competition is up to, you could be missing out on huge opportunities.

That’s why a competitive analysis is so crucial to your success as a business. It gives you the tools to quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that your competitors haven’t even noticed.

So let’s get some basics out of the way…

What is a competitive analysis report?
A competitive analysis report outlines the strengths and weaknesses of your competitors compared to those of your own business.

Typically, a competitive analysis report will contain:

A description of your business’s target market
Details about the features of your product compared to your competitors’ products
A breakdown of current and projected market share, sales, and revenues
Comparisons of pricing models
An analysis of marketing strategy and social media strategy
A description of customer ratings of the features of each competitor