The Guide to SEO Competitor Analysis

The Guide to SEO Competitor Analysis with free downloadable template
Explore the chapters:

How to steal your competitors’ traffic
SEO competitor analysis (aka competitive analysis) works as a powerful research strategy in helping you to rank higher, get more traffic, and earn more conversions. Its magic happens by uncovering SEO opportunities you may not have seen otherwise.

Competitor analysis helps successfully answer questions like:

Who are my actual SEO competitors?
What keywords should I target?
What topics should I cover?
Where can I find links?
What do I need to beat the competition?
There are many ways to do a competitive analysis for SEO, but the basic principle works like this: analyze what’s working for your competition (keywords, content, links, etc.) and leverage this intelligence to improve your own SEO efforts.

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We’ve included a nifty Google Sheets template to guide you through the steps and help generate an actionable report.

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What exactly is SEO competitive analysis?
SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy.

Instead of guessing which keywords to target, content to create, or links to build, you can instead see what’s already working for others, and build upon that success.

Consider a real-world example: Imagine you operate a grocery store — one of three competing stores in town. Your customers are happy, but you know they also visit other stores because they can’t buy everything in one place. So you go on a road trip to gather competitive intelligence. You visit the other stores to understand the popular items they offer. By offering these items yourself — or even superior ones — you help your customers make fewer trips, and in turn, you gain more business.