How I created a Topic Cluster and boosted my website traffic by 1000%

How I created a Topic Cluster and boosted my website traffic by 1000%
In April 2020, I ran a small SEO experiment and transformed a long-form article into a topic cluster (also called content hub).

The goal: I wanted to see if I will get more traffic by splitting the long-form content into a set of smaller pages linked together and organized hierarchically in my website.

Each newly created page will focus on a specific section and a subtopic of the initial article.

I don’t want to keep the suspense too long (any way you’ve read the title, so you know the end of the story.)

Indeed, it was a successful update of a long-form article into a topic cluster.

Before the start of the experiment, the page generated about 50 page views per week.

Now the topic cluster makes almost 2’000 page views per week and generated 16’000 page views between May 2020 and October 2020.

It is a growth of 1000% compared to the four months before the update.

This section of my website is now generating 10 times more visits, and it keeps on growing.

You can see that the results are amazing, a couple of week after the update I got an increase of impressions in Google Search (for the pages of the cluster) and more visits to my website.

the topic cluster makes almost 2’000 page views per week.
At the end of the article, I will share more statistics, the number of keywords won, the ranking of the page on Google, and the traffic growth. (If you are a data nerd, you will love it).

But before, let me give more details about the process:

How I analyzed the long-form article
How I defined the topics of the cluster
How I used Google Search Console to unveil opportunities
How I managed the internal links between the pages
How I published the page and handled the redirection and deindexation in Google