B2B SEO Tools 2023
SEO is a complex and ever-changing field, we know that. You can’t simply plop any old keyword onto your website and expect to rank. To make sure, your website ranks, you need to use the right tools to target the right keywords.
In fact, B2B ranking can be difficult because you have to take into account a variety of factors, including the competition. And it’s just about competition, you also need to use the right keywords, and that your website is appealing to human visitors as well as search engine crawlers.
No matter how experienced you are, how many websites you manage, or have ranked them, mastering the art of SEO is a difficult and time-consuming task.
Google updates its algorithm constantly, making it difficult to keep up with the latest techniques that work. Search engine optimization is vital for any website owner or manager looking to improve their site’s visibility and ranking in search engines. There are a ton of great SEO tools in the market to help you with this task.
We have highlighted some of the best B2B SEO tools available in the market. The list includes free SEO tools as well as the paid best SEO tools.
But first thing first.
Why B2B SEO Tool?
There are numerous SEO tools available in the market. But why should you use a B2B SEO tool?
The answer is simple.
B2B SEO tools are designed to help you with the task of search engine optimization for your business website. These tools come with a wide range of features that help you with various aspects of SEO, from keyword research to link building.
What’s more, most B2B SEO tools offer a free trial period so that you can try out the features and see if it is a good fit for your business before committing to a paid subscription.
Now that we have answered the question of why you need a B2B SEO tool, let’s review some of the best B2B SEO tool options available in the market.
These tools help you track your website’s progress, performance, and visibility in search engines. They also help you identify and fix any potential issues that may be holding your website back from ranking higher in search results.
There are a lot of different types of B2B SEO tools available on the market, each with its own set of features and benefits. Choosing the right SEO tool for your needs can be a daunting task. But don’t worry, we’re here to help.
This unbiased review article will go over some of the best B2B SEO tools available today. We have personally reviewed them, and we’ll give you our honest opinion on each one.
1. Ahrefs
Ahrefs is a comprehensive SEO tool that covers just about everything a business would possibly need, from keyword research to link building and beyond. It’s a great all-in-one option for those who want to get serious about their B2B SEO.
If we don’t count Google, Ahrefs crawls the web more than any other website. This gives them a huge database of over 12 trillion links and 170 billion keywords, which they use to power their various tools.
Ahrefs’ Site Audit tool is one of the best in the business. It crawls your entire website and analyses it for common SEO issues. It then gives you a report with actionable insights on how to fix those issues.
The software will check your website for 100 predefined issues related to SEO like duplicate content, broken links, HTML tags, missing titles, and more.
Ahrefs’ Rank Tracker tool is also very accurate and reliable. It lets you track your website’s progress over time and monitor the progress of your competitors. This way, you can see how well your SEO efforts are paying off.
The best thing about Ahref’s Rank Tracker is that it’s very easy to use. All you need is to enter your website’s URL and the keyword you want to track, and the software will do the rest.
Following this will help you track your site’s visibility, average position, and overall click-through rate (CTR) over time.
The next key feature is Site Explorer. Ahref’s Site Explorer is a powerful tool that lets you see detailed information about any website, including its backlinks, organic keywords, traffic, and more.
When we talk about tracking organic keywords, Ahref’s Keyword Explorer is one of the best in the business. It lets you see how many people are searching for a particular keyword and related keywords.
Researching backlinks is a vital part of any SEO strategy. Ahref’s Backlink Checker tool lets you see all the backlinks pointing to your website, as well as the anchor text and follow/nofollow status.
Competitor’s Research
In the world of SEO, it’s essential to keep an eye on your competition. Ahrefs’ Competitor Research tool lets you see what your competitors are up to.
Here are some ways you can use Ahrefs’ Competitor Research tool to your advantage:
1) It helps you keep an eye on your competitor’s SEO progress.
2) You can quickly see what new backlinks they’ve built, and what content is working well for them.
3) You can also see what are the best keywords that have low difficulty and they’re ranking for and adapt your own SEO strategy accordingly.
4) Finally, you can use this tool to find new link-building, and content opportunities like your competitors have.
Ahrefs has a good resource called a Blog. Ahref’s blog is packed with SEO tips, tricks, and tactics. You can find articles on topics like link building, on-page SEO, keyword research, and more.
If you are new to SO, their SEO guide for beginners is a great place to start.
How do the price and features compare with other tools?
Ahrefs’ pricing is very competitive when compared to other similar tools on the market.
Right now, they have four different pricing plans:
- Lite: $99/month if you plan to pay annually
- Standard: $199/month – same when billed annually
- Advanced: $399/month if paid for a full year
- Agency: $999/month when you decide on the annual payment
The main difference between the plans is the number of features you get access to.
For example, the Standard plan gives you access to all of the features mentioned above, while the Lite plan only gives you access to the Site Audit, Keyword Explorer and Rank Tracker tools.
If you’re just starting out with putting your B2B SEO strategy together, the Lite plan may be a good option for you.
But if you’re running an agency or a large website that deals in major businesses, you’ll probably need to upgrade to the Standard or Advanced plan.
2) SEMrush
SEMrush is another popular B2B SEO toolkit.
SEMrush is similar to Ahrefs in that it offers a suite of tools for you to use in your SEO strategy.
It’s a go-to resource for many B2B marketers who are looking to up their SEO game, improve their website’s SEO, understand their target keyword, or spy on their competitor’s online strategy.
SEMrush is great for keyword research and tracking your website’s progress over time.
Some of the other features SEMrush offers are:
- Position Tracking: This feature lets you track your website’s SERP position for specific keywords.
- Backlink Audit: The Backlink Audit tool helps you find and disavow harmful backlinks.
- Domain vs. Domain: This feature lets you compare your website to a competitor’s side-by-side.
- Traffic Analytics: The Traffic Analytics tool shows you detailed information about your website’s traffic, including where it’s coming from and what pages are being viewed the most.
Competitor Research:
Just like Ahrefs, SEMrush has a Competitor Research tool that lets you spy on your competitor’s SEO strategy.
When you add the link of your competitor’s site here, and SEMrush will present a detailed data about their website, traffic, organic keywords, paid keywords, backlinks, and more.
It will also show you what keywords they’re ranking for and where their traffic is coming from.
Keyword and Backlink Gap Analysis:
This excellent feature lets you see the keywords and backlinks your competitors are ranking for, but you’re not.
You can then use this data to improve your own SEO strategy.
SEO Content Template:
The SEO Content Template is a great way to improve your content marketing strategy.
It’s a tool that gives you a step-by-step process for creating SEO-optimized content.
All you need to do is enter your target keyword, and the tool will give you a list of questions to answer, like “What are the top three things you want your audience to know about this topic?”
This helps you create content that is optimized for your target keyword and provides value to your audience.
Listing Management:
SEMrush’s listing management is a great feature of SEMrush. It lets you closely monitor your business listings on Google My Business, Yelp, and other directories.
It also makes it very convenient to understand what are your competitors doing and track their listings.
Local SEO:
I personally appreciate SEMrush’s local suite of SEO tools to help you optimize your website for local search.
This is especially great for any brick-and-mortar business that is starting online or if you want to target a specific city or region.
The local SEO tools include:
1. Local Listings:
This tool allows you to track your business listings on Google My Business, Yelp, and other directories.
2. Citation Audit:
The Citation Audit tool helps you find and fix errors in your citations.
3. Google Maps Audit:
The Google Maps Audit tool helps you optimize your listing on Google Maps.
4. Reputation Management:
The Reputation Management tool helps you track your online reputation and manage your reviews.
How do the pricing plans work?
SEMrush has four different pricing plans: Pro, Guru, Business, and Enterprise.
The Pro plan is $119/month and includes all of the features we’ve listed above.
The Guru plan is $299/month and includes all of the features in the Pro plan, plus some additional features like Historical Data, Brand Monitoring, and Extended Limits.
The Business plan is $499/month and includes all of the features in the Guru plan, plus some additional features like API Access, White Label Reports, and User Management.
3) Google Search Console:
Before 2019, Google Search Console was known to be as Google Webmaster Tools. Then they changed it to Google Search Console. It’s a very special feature and free SEO tool service offered by Google. Businesses use it to monitor and optimize their website’s performance insearch engines.
Some of the things you can do with Google Search Console are:
1. Submit your sitemap to Google:
This helps Google index your website’s pages so they can appear in search results.
2. Monitor your website’s performance:
This includes things like your website’s click-through rate (CTR), average position in search results, and the number of impressions your website gets.
3. Diagnose and fix website errors:
This includes things like 404 errors, server errors, and broken links. Google Search Console also eases it to find and fix any crawl errors.
4. Disavow bad links:
If you have links from spammy or low-quality websites, yu can easily disavow them with Google Search Console. This tells Google not to take those links into account when determining your website’s ranking in search results.
5. Get notified of manual actions:
If Google manually penalizes your website, you’ll receive a notification in Google Search Console.
6. Request a re-review after fixing manual actions:
Once you’ve fixed the issue that caused your manual penalty, you can request a re-review through Google Search Console.
7. Monitor your website’s security:
This includes things like whether your website is hacked, has malware, or is serving up malicious ads.
8. See which search queries are driving traffic to your website:
This report shows you the search queries that people are using to find your website.
9. View your website’s backlinks:
This report shows you the websites that are linking to your website.
10. Get notified of indexing issues:
If Google has trouble indexing your website, you’ll receive a notification in Google Search Console.
All they have to do is to have your website, set up a Google Search Console account, and then submit sitemap to Google.
Once you’ve done that, you can start using all of the features we’ve listed above.
4) Surfer SEO:
If you are a person who does not know the ABC of SEO, I would recommend Surfer SEO. Surfer SEO is an AI-powered B2B SEO software that makes on-page optimization dead simple. It analyzes your competitors, finds the best opportunities for your website, and provides step-by-step instructions on how to optimize your web pages.
Surfer has become one of the most popular tools in 2022 due to its jaw-dropping features that make SEO easier than ever.
The best thing about Surfer is that it’s beginner-friendly. You don’t need any technical SEO knowledge to use it.
With just a few clicks, you will be able to generate a content plan for your blog post. Surfer tracks top results on Google against your main keywords and analyzes them.
Then, it finds the most common words & phrases used on those pages (these are called LSI keywords).
All you need is to enter your keywords in the content editor and hit enter. Surfer will give you recommendations for the length of the article, images to include, and the number of paragraphs for each section.
It will also tell you what type of content to write (list post, how-to guide, etc). Overall, Surfer is an AI-powered SEO tool that makes your life 10x easier.
Surfer ranks your written content on a scale of 100. The more the score, the more the optimization.
It’s showing 20 as we have just added the keyword and have not written anything yet.
Surfer’s AI engine analyzes the top 10 results for your focus keyword and grades them on different SEO factors.
Overall, Surfer is recommended for beginners wh hardly know anything about SEO. This tool is for you if you are starting a new blog or website.
How do the price and the features of Surfer compare to other tools on this list?
Surfer is one of the most affordable SEO tools available. The monthly price for Surfer starts at just $49.
It has three different pricing plans – Basic, Pro, and Business.
The difference lies in team members you can add to work with you and the number of audits you can do.
Surfer is a feature-rich tool that offers everything you need to rank higher on Google, including content optimization, page audit, backlink analysis, keyword research, and more.
5) Moz:
Moz is an all-in-one SEO platform that offers a wide range of tools to help you optimize your website for better rankings on Google.
Their B2B SEO guides for beginners and pros alike have helped thousands of people improve their website’s visibility in SERPs.
Moz offers two different types of plans for B2B marketers and businesses – Moz Pro and Moz Local.
Moz Local helps you optimize your local listings on popular directories like Google My Business, Yelp, and Foursquare.
Moz Pro is the company’s flagship product that includes everything you need to rank higher on Google, including keyword research, link building, site audits, and more.
Main Features:
1. Keyword Explorer:
This is so far the most comprehensive keyword research tool that helps you find high potential keywords for your website.
No matter what your business or website is about, Moz Keyword Explorer can help you find the right keywords to target.
It takes millions of data and tracks various SERP features to get your website’s most accurate keyword ideas and difficulty scores.
The tool also shows you the monthly search volume, cost-per-click, and organic competition for each keyword.
2. Moz Rank Tracker:
Moz Rank Tracker is a tool that helps you track your website’s SEO progress. It lets you track your performance, what’s working, and what’s not.
You can also use Moz Rank Tracker to track your competitors’ progress and see how you’re doing in comparison.
3. Moz Site Crawl:
Fixing technical errors on your website is one of the best ways to improve your SEO. Moz Site Crawl is a tool that helps you find and fix those errors.
It’s a comprehensive website crawler that finds broken links, duplicate content, missing titles and meta descriptions, and more. This way, you can quickly fix those errors and improve your SEO.
4. On-page Optimization:
Moz On-Page Optimization is a tool that helps you optimize your website’s pages for better rankings on Google.
It analyzes your web pages and gives you actionable insights on how to improve them. You can see what needs to be fixed and how to do it for each page.
You will get detailed instructions on how to optimize your pages for better rankings.
5) Link Building:
Link building, hands down, is the most important aspect of ranking a website. Moz Link Building is a tool that helps you find and build links to your website.
It’s a comprehensive link-building platform that offers everything from link analysis.
It also has a link-building tool that helps you find and build links to your website.
Moz Link Building is a tool that can help you build quality backlinks and help you track what backlinks are your competitors getting to their SEO. So, you can do a proper analysis and see how you’re doing in comparison.
How do the price and features of Moz compare to other SEO tools?
Moz has 4 different pricing plans – Starter, Standard, Medium, and Large.
The starter plan costs $99/month. It’s great for you if you are just starting out and only need the basics.
The standard plan costs $179/month and would benefit businesses that need more features than the starter plan offers.
The medium plan costs $299/month. A better alternative to standard plan especially if you need more features and advanced support.
The large plan costs $599/month. It’s an ideal option especially for businesses that require all the features and advanced support.
The standard package has a free trial for 30 days, so you can try it before you buy it. Overall, Moz has rich resources, a wide variety of features, and great support. Their SEO guides are easy to follow and very comprehensive.
6) KW Finder:
KW Finder is one of the best software when it comes to finding long-tail keywords for your website. Long-tail keywords are low-hanging fruit that you can use to quickly rank higher on Google and KW Finder helps you find them.
It also includes features like SERP analysis, keyword difficulty, and more. You can use KW Finder for free with a limited number of searches per day.
No matter what your business or website is about, KW Finder can help you find the right keywords to target.
It has chrome and Firefox extensions that make it easy to use. The tool also shows you the monthly search volume, cost-per-click, and organic competition for each keyword.
Here are some of the popular features of KW Finder:
SERP checker:
It’s a feature that allows you to track your SERP rankings. You can also use it to track your competitor’s SERP rankings and see how you’re doing in comparison.
SERPwatcher:
This feature is different from SERPchecker because it makes it easier for businesses to manage SERP rankings over time. This way, you can easily monitor how your SEO progresses and if you’re making any progress.
LinkMiner:
This link-building tool helps you find and build links to your website. This way, you can improve your SEO and get a positive ranking in search engine algorithms. Backlink analysis is easy with this tool.
How do the price and features of KW Finder compare to other SEO tools?
KW Finder has three different pricing plans – Basic, Premium, and Agency.
KWFinder is one of the cheapest SEO software in our list. If you are on a budget and want good results for your website SEO, KWFinder can be your ideal choice.
The Basic plan costs $29/month. This plan is great for small businesses and solopreneurs who need only 1 project.
The Premium plan costs $39/month. This plan is great for businesses that need up to 3 projects.
The Agency plan costs $79/month. This plan is great for agencies and businesses that need up to 10 projects.
Despite being an affordable choice, they have a 10-day free trial, making it risk-free for new users to try their services.
Conclusion:
So, there you go! These are some of the best SEO tools for B2-B businesses. You need to decide which features are most important to you and your business. KW Finder is an excellent choice if you’re just getting familiar with SEO because it is affordable and has little to no complications in understanding and using its features.
Both tools have free trials, so you can try them before you buy them. Whichever tool you choose, make sure you use time to benefit from it to improve your SEO and get more traffic to your website.
Secondly, the Standard or Medium plan of Moz is a great choice for you if are a medium-sized business planning to take more leads as this plan offers more features than the starter plan but isn’t as expensive as the large plan.
If you’re a full-fledged agency that handles projects of major B2B companies, you should definitely with Ahrefs and SEMrush as they offer the most features and are great for agencies that need to track multiple projects.