7 Best Influencer Marketing Tools on the Market
7 Best Influencer Marketing Tools on the Market
Simplistically, influencers are people who use social media to communicate with their audience, garner their trust and influence them to consume things.
When marketing your business, you might consider having an influencer represent your brand or use your products. This will help you increase brand awareness and boost sales.
Finding the right influencer to represent your brand or showcase your products can be tricky but luckily there are tools tailor- made to make that search just a little bit easier.
Below we’ve listed 7 of our favourite influencer marketing tools that will hopefully help you select the right influencer.
Influencer Marketing Tools
- Brandwatch
Brandwatch can help you identify key influencers in your field that will help expand the reach of your marketing campaign.
The tool sifts through a database of over 450 million people in seconds. It categories influencers based on gender, location, influencer type and audience type to find the right influencers for your business.
Brandwatch can also help you discover effective micro-influencers your competitors have overlooked by identifying people highly relevant to your specific target audience.
Brandwatch is a great tool for small and big businesses alike. The best part is that Brandwatch does all the work for you. For a fee the Brandwatch team will handle everything from thinking up the marketing campaign, right through to making sure its execution is a success.
Price varies.
- Ninja Outreach
Ninja Outreach is a fantastic tool for influencer marketing. It can save you lots of time finding the right influencer, since all you have to do is type a few key words into its search portal and it will sift through it’s database of over 25 million influencers.
The search portal is categorized by location and influencer type, for example beauty, fashion, lifestyle influencer etc. After you find the influencer you want representing your brand NinjaOutreach provides you with the information to best contact that influencer. You can even use NinjaOutreach’s email templates to send a custom email using their automated email outreach feature.
Price ranges from $299.
- Famebit
Famebit allows brands and video creators to collaborate in creating branded content. So, if you want to find a Youtube content creator to work with your brand this is the tool for you.
Famebit works very easily. You set out your terms of your campaign- from what you are willing to spend to the audience you want to target and so on, and the Youtube creators come to you. You can vet candidates based on their ideas and what they are planning to create for you before choosing your final candidate.
Famebit has a wide selection of brands in its database so you won’t ever be short of candidates to choose from.
Price varies.
- BuzzSumo
BuzzSumo helps you hone in on key influencers relevant to your brand. The tool separates influencers through their profiles and the type of content they specialise in producing. You can also further filter your search by which influencers have high engagement rate, reach, the number of followers, domain authority and more.
BuzzSumo gives you the in-depth data you need to help you make the best choice for your brand.
The tool’s platform is very functional, it’s very easy to navigate and is a great resource to help you find influencers on different social media platforms, from Twitter, Instagram, Facebook etc.
Price ranges from $99.
- GroupHigh
GroupHigh helps you quickly and easily find influencers’ contact information by researching social posts and by filtering through search features like country, language, gender, hashtag etc.
When you find more than one influencer you like, GroupHigh provides you with reports so you can more easily compare influencers and narrow down your search.
The tool also offers you the ability to create custom emails so you can contact the influencer and cultivate that relationship over time.
Price varies.
- AspireIQ
AspireIQ makes it easy to have all the aspects of influencer marketing in one place. With AspireIQ you’ll be able to find and communicate with influencers who can create content for your brand. It also makes it very easy to review and approve content from the AspireIQ platform.
The tool is very easy to use, functional and you can have everything in one place- from emails, content, to having the ability to pay your content creators.
Price varies.
- Publicfast
Publicfast helps you connect and collaborate with popular influencers across social media platforms, so that you can strengthen your brand’s reputation.
The Publicfast tool boasts of having thousands of influencers on its books. They are organized into categories from beauty, lifestyle, travel etc. So you can get a popular, well known influencer to make a video recommending your product or business to their own social media audience.
Publicfast is very easy to use and a very affordable tool.
Prices range from $69.