Podtrac

Description

WELCOME TO PODTRAC
THE STANDARD FOR PODCAST ANALYTICS
WHAT’S NEW…..
We’ve launched our first ever subscription product: Podcast Audience Category Rankings – designed to highlight the Podtrac measured shows with the largest US audiences across 19 top-level podcast categories each month.
To provide insight on podcast listening during the coronavirus pandemic, we’re posting weekly updates on podcast downloads and audiences, both overall and by category.
Every month we update our Top 10 Podcast Publisher and our Top 20 Podcasts rankings.
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PODCAST INDUSTRY RANKINGS
Podtrac provides the podcast industry’s only ranking of top publishers, as well as the industry’s only ranking of podcasts based on unique audience counts. New Publisher and Podcast Rankings are published each month using consistent measurement methodology for apples-to-apples audience sizing.

Why Rankings from Podtrac?
Podtrac is in a unique position to produce rankings for the industry. With its ubiquitous podcast measurement technology across all sources of podcast traffic, its measurement relationships with the majority of top publishers in the industry, and over 11 years experience in analyzing more than 8.5 billion unique podcast downloads, Podtrac has access to data and experience that can’t be matched by anyone else in the industry.

THE INDUSTRY STANDARD FOR PODCAST AUDIENCE MEASUREMENT
Advertisers and publishers need accurate audience data to make good decisions about content and advertising. But with various methods for counting audiences — with often inaccurate stats from hosting providers or others with less sophisticated analysis — how do you know which metrics you can rely on? Podtrac measurement is here to help with its industry-first “Unique Monthly Audience” metric.