MAILCHIMP TRAINING

Description

PAUL GREENSTEIN

TRAINING COURSES IN MAILCHIMP, WEB DEVELOPMENT, PHOTOSHOP AND ILLUSTRATOR. EMAIL TEMPLATE CODING

MAILCHIMP TRAINING
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Learn how to do everything in Mailchimp
I’m an accredited Mailchimp Partner. Here’s my page on the Mailchimp Experts Directory
I’ve helped countless users to make the most of this powerful marketing platform. Getting started with Mailchimp can be easy, but if you are a busy small business owner, taking things further can be a challenge. Get your Mailchimp account up and running at maximum efficiency and gain the essential concepts and skills you’ll need to take your email marketing forwards.

Tailored courses and workshops
Workshops are an ideal way to learn exactly the skills you need – workshops are tailored to suit your specific requirements. We use live projects as the basis for your course, so you get things done as you learn.
Workshops are charged on an hourly rate – you book the number of hours you need.
Get in touch on 0435 829 914 or Send an enquiry to find out more about tailored courses and workshops.

Reviews
“Paul was a fantastic instructor, and I was impressed with how the course content was tailored specifically to my needs and challenges. He walked me through the platform in a way that was easy to understand and relatable, while giving real world examples of how it could help grow my business. Would thoroughly recommend.”

Kayla Robertson, Host, All Being Well Podcast

“It was great to have small group training with a really knowledgeable instructor who gave us the opportunity to ask questions specific to how we use Mailchimp in our role. I feel much more confident to navigate the changes to the Mailchimp platform after attending this course.”

Bree Smith, Communications Coordinator, GP Training

Segmentation – organise your list and boost engagement by sending highly targeted email campaigns
people
Targeted, personalised email campaigns are more effective. Segmentation is a general term for organising your audience. There are many ways to do segmentation, including basing a segment on campaign activity (opens, clicks and so on), contat data such as signup source (via a website, or a landing page for example) and also Groups and Tags. These are very powerful ways of segmenting your list based on your own customised criteria. You can assign multiple tags to your contacts, for example someone could be tagged ‘student’ or ‘member’. Groups provide a way for your contacts to select from a list of options – e.g. ‘I like Sushi’ or ‘I like Pizza’. Check out the graphic for some examples. Let’s send an email campaign telling people in Northcote about a new Sushi restaurant in their neighbourhood!

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Automation – Learn how to set up workflows that run themselves.
The most common automation is to send new subscribers a ‘welcome to my mailing list’ email. However, automations can do much more, and may be based on a range of triggers such as making a purchase, clicks on a specific link, someone joining a group, being assigned a tag and so on.

Moving forwards, you can set up complex workflows including multiple emails, and post-send actions.

With advanced Template Scripting, it’s even possible to send customised content to your contacts based on their preferences.

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Signup forms – gather the information you need from your subscribers.
Signup Form
Subscriber signup forms can be presented in a number of different ways. Hosted, embedded in your web page, popup window, or via integrated plugins that work in your web builder or CMS... Whichever method you choose to use, you’ll want to customise, design and present your signup form in the best possible way and ensure that you are gathering the data you need from your subscribers.

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Template Design – learn how to design eye-catching and effective templates

Mailchimp’s drag and drop Template Designer can perform wonders. Even if you are a complete non-designer, you can learn effective techniques for designing and building your own templates with no coding.

We cover the essential design and formatting principals that will lift your templates out of the ordinary. You’ll learn how apply styles to enable consistent design, and ensure your templates look modern, clean and eye-catching.

Learn how to personalise content with Merge Tags, Crop, Resize and Optimise your images, deliver downloadable files and much more.

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Additional Topics
Merge Tags
Include personalised and other custom content in your campaigns. Add a contact’s name to content or subject lines, include conditional content, forward buttons and more.
Image Optimisation
Learn how to resize, crop and output high quality images while keeping file sizes down. Create high quality images that look sharp on mobile devices and high resolution screens.
Landing Pages
Build eye-catching focused webpages to gather new subscribers or promote a product.
Code tweaks
Learn just enough HTML and CSS to fix formatting issues where required and add custom elements to your campaigns such as data tables.
GDPR
If you have subscribers in the EU, you may need to comply with General Data Protection Regulations.
Surveys
Surveys are a brand new feature in Mailchimp, letting you create detailed questionnaires or polls. Users can select from multiple choice buttons, enter text or an email address or select scale. Survey answers can be viewed in Mailchimp, and contacts can be tagged accordingly.
Websites
Build a website in Mailchimp, and connect it to your own domain!