BNRY
Description
BNRY IS THE PERFECT COMBINATION OF BOTH SOFTWARE DEVELOPMENT PROVIDER AND DIGITAL AGENCY In our experience, digital agencies are generally good at providing social media or marketing strategy and creative campaign concepts. However, they fall short when it comes to complex development requirements such as building digital tools, platforms and websites that integrate with clients’ existing business systems. An agency will probably answer a brief with a campaign solution that is easy to execute, and familiar. Software development providers offer technical and strategic expertise, but not creative or content capability. They will likely answer a brief with an app or other software solution because, similarly, it is a familiar and easy execution. BNRY is a perfect combination of both digital agency and software development provider. So, our strategies are more holistic, tying in better with clients’ overarching business and strategic vision. This can be as simple as ensuring that a platform built for a marketing campaign meets the demands of the CIO and the IT department. Or, it can be as complex as reimagining operational standards to unlock clients’ potential or to disrupt their own business and eventually, their entire industry.