5 must-have e-commerce strategies that will shape 2019

5 must-have e-commerce strategies that will shape 2019

Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business
The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business.

The successful strategies in the e-commerce industry are developed primarily based on how customers shop, what they buy and how they respond to technologies employed by businesses. According to a report by Statista, global retail e-commerce sales are expected to reach $4.8 trillion by 2021.

If you want to stand out among your competitors, now is the time to step up your game. The following strategies will help to put you at an advantage.

1. Interactive Product Visualization
As opposed to physical shopping, online shopping is intangible and needs a lot of guesswork on the part of customers. So, in 2019, product visualization is one of the best strategies for you to present your products to your consumers.

It will help them study every detail of a product, which in turn will enable them to make an informed decision without regretting it afterward – helping you avoid complaints and negative reviews.

For example, the recent addition of zoom option on various e-commerce sites has been a great help for businesses and consumers alike. It allows consumers to zoom in on certain details and get a better understanding of the item without actually touching it.

e-commerce site on different devices

As well as a zoom feature, you should include more product demo videos that show your products in action. According to a research report provided by Invodo, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. The fact is videos show all the aspects of your products’ potential. Consumers want to see how a product works but also to make sure it looks the way they expect.

Another powerful option is to use 3D experience for your consumers. An interactive 3D representation can be extremely handy for customers to process product features. 3D product imaging will not only increase customer engagement, but it could significantly boost conversion rates.

2. Artificial Intelligence (AI)
Artificial intelligence is no longer an alien concept, neither is it a territory that can’t be harnessed for usual practical purposes. That said, AI is everywhere and is gradually embedding itself into each and every aspect of our life. From smart homes to e-learning, to healthcare and finance, AI is making its presence felt in a profound manner. E-commerce is another highly appropriate domain where AI can make a significant impact.

Today, business decision making has become more data-driven and there is an ever-increasing demand for measurable metrics. For example, conversion rate, bounce rate, website traffic, engagement rate, etc. are extremely important factors for online marketers.

This is where AI tools can be of considerable help for you. They enable you to gather as well as investigate data in real-time and track the way potential customers interact with your brand. AI facilitates better efficiency and competence.

Percentage of retailers planning to invest in AI and IoT technologies by 2021