What we do

Grow your app business at any stage
We provide a single platform for mobile attribution, campaign automation, and data privacy and protection — all informed by accurate, high-quality data. We believe nothing should get in the way of your growth, which is why we provide all the features you need to successfully scale.

Measure
Better understand what motivates your end users at every point in their journey, with insights across the customer lifecycle. We provide the intelligence and visibility you need to make smarter decisions and grow lifetime value.

Automate
Get unrestricted access to features that make it easier to measure ad performance, identify your best users, and optimize your campaigns. With built-in automation, our solutions free you up to focus on developing creative campaigns and scaling your reach.

Protect
Build customer trust with rigorous data protections that adhere to the world’s most stringent privacy regulations. Protect your campaigns with solutions that prevent fraudsters from distorting your data and draining your budgets.

The foundation of your marketing tech stack
AppsFlyer gives you all the tools you need to drive marketing success

Attribute every touchpoint across the user journey

Engage your users when and where it matters most
Protect your ad spend against mobile fraud
Analyze your performance in real-time
Segment and manage your audiences from one centralized dashboard

Go from single-touch chaos to business outcomes faster than ever before with Attribution

Attribution PLATFORM
Attribution is a multi-touch attribution solution that empowers marketers to optimize ROI with confidence. Through our patent pending technology, Attribution gives marketers the data to instantly know which touches and channels are working and which ones are not. Marketers can double down on higher converting touches, monitor promising channels, and stop poor performing campaigns.

Multi-Touch Attribution
Built for Data-Driven Marketing

Visibility
Attribution integrates and analyzes every marketing touch, channel and account across the buyer’s journey and down to individual buyers

Fidelity
Granular performance data and patent-pending attribution engine and rules-based cohorting to audit every click, conversion and revenue allocation

Usability
Easy to set up and easy to use interface with intuitive workflows, advanced visualizations and unlimited reporting flexibility for marketers

The industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. The best in mobile use Branch.

Flawless user experiences
Better performance in every channel across web, email, ads, and app

Branch handles all the complexity so that your links work across every platform and channel. Our strong link matching guarantees that your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you drive better performance in all of your channels.

Attribution & Analytics
Attribution for everything
Capture every customer touchpoint across any channel, platform, and OS.

Customer journeys are fragmented across channels and platforms, but legacy attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.

Branch’s People-Based Attribution uses deterministic web cookie + device ID pairs to match touchpoints from every channel with conversions on any platform. We empower you to eliminate the ambiguity of fingerprint-based attribution and unify fragmented data to show you each customer’s full journey. The result: more data to optimize your campaigns and maximize ROI.

Seamless integrations
The missing piece of your marketing stack

Branch works together with all the tools in your existing marketing set. We integrate with leading email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go.

Customer Journey Analytics
Want to know how many users arriving from a recent email campaign made a purchase, and what journey they took to checkout? Interested in knowing the percentage of visitors who added items to cart but exited your site without purchasing after reading the delivery conditions?
Our Customer Journey Analytics show you where users struggle so you can remove roadblocks to conversion.

Zone-Based Heatmaps
Want to improve form completion by identifying unnecessary effort and frustration that leads to abandonment? Our update on traditional heatmaps gives everyone on your team an intuitive, self-service way of visualizing digital performance so you can optimise accordingly.

Benchmark and Reporting
Compare any in-page element with industry averages so you can identify and fix underperforming areas of the site quickly.

Retroactive Behavorial Segmentaton
Rushed a new holiday promo to market before you went on vacation, but didn’t have time to preplan tags? No problem. CS collects all the data while you are away so that you have actionable insights to come back to.
See how visitors interacted with the new experiences, use segmentation to visualize how it impacted their behaviour on the rest of the page, and learn how it changed their journey through the rest of the site.

AI Alerts and Insights
When it comes to digital marketing actions, we know that timing and accuracy are key. That’s why we’ve developed a system of AI Alerts and Insights that speeds up your responsiveness by delivering dependable, tactical advice to your team right on time.

Identity-enabled cross-channel measurement

Connect data at scale

Accurately quantify business outcomes

Sustainable, neutral solutions

Without accurate measurement, marketers can’t effectively prove the value of their investments.

Gaps in customer intelligence, siloed and disconnected data, and a constantly changing landscape
lead to missed opportunities.

Remove common barriers to measurement so you get more valuable insights and can make better decisions.

LiveRamp connects siloed data, helping you build your customer intelligence, understand your impact on the path to purchase, and more accurately measure ROI.

Develop a Source of Truth
Our identity translation technology precisely connects data from disparate sources to create a source of truth that serves as the foundation of measurement, bringing greater accuracy, measurement, and analytics while preserving consumer privacy.

Deepen Customer Intelligence
Truly understanding your customer and the impact of your marketing initiatives on their journey allows you to better provide the right experiences to drive their path to purchase. LiveRamp’s measurement suite delivers an expanded view of your customer engagement throughout the marketing funnel.

Prove Cross-Channel Impact
Break data silos and connect various marketing touch points across online and offline channels, including digital and TV, whether your customer is at home or at work. A more holistic view of an individual, household, or account enables you to prove ROI, increase efficiency, and drive the outcomes that matter to you.

Solutions to grow faster

Marketing Analytics
Accurate, timely and actionable cross-platform analytics.

Cost Aggregation
All your ad spend data accurately reported in one place.

Marketing ETL
Clean, unified marketing data loaded where you want.

Mobile Attribution
Track and measure the path to conversion across channels.

Fraud Prevention
Block more ad fraud with the industry’s leading solution.

Ad Monetization
Analyze ad revenue and tie it back to acquisition costs.
What makes us different
Connect marketing data from anywhere
Automate data standardization with
error-proof schemas
Trust your data with the most accurate
cost and ROI reporting
Block more fraud with the industry’s
leading Fraud Prevention
Visualize ad assets and their performance
in a side-by-side view

Silhouette solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes. For the first time ever, brands are now able to turn their market research, marketing personas and surveys into highly scalable and addressable audiences.
Identity Graph
At the core of Silhouette is a social identity graph of more than 1.2 billion profiles sourced from 60 different platforms and more than a million websites, 300 million individual email accounts, and more than one billion IP addresses and mobile devices. All of these accounts are linked and correlated using Silhouette’s patented ‘Identity Graph’ algorithms to unique identities that together cover more than 70% of US households.

Taxonomy
Silhouette evaluates each of the identities using a broad taxonomy that includes more than 85,000 segments. The categories in the taxonomy include earned media content consumption, influencers, consumers brand preferences , interests, IBM Watson Personality Insights, and passions. Silhouette’s taxonomy methodology is more powerful than an 85,000-question survey because it is available at a vastly greater scale. Silhouette’s taxonomy reflects actual consumer choices and behaviors, and the underlying data is regularly updated to ensure accuracy and timeliness.

Audience Builder
Our Audience Builder forms a Silhouette of your ideal audience — the audience is anonymized yet full of the most import elements of your persona. Virtually any set of criteria can be used to find an audience — a capability we call ‘Build your own persona’. This is particularly useful for brands that have developed proven audience personas using internal marketing research and wish to scale their audiences across a large identity set. Similarly, brands can provide a set of identities to Silhouette and its algorithms will first determine one or more personas for the set based on their social interests and then find larger audiences with similar interests.

Deep Links
Link new and existing users to in-app content

App Invites
Turnkey incentivized referral program

Campaign Landers
Custom landing pages for app install campaigns

How app marketers use Tapstream
Measure
Discover and optimize your best performing app install campaigns.

Engage
Personalize the new user experience and boost your engagement & retention rates.

Optimize
A/B test in app marketing content for maximum conversions.

Grow
Transform your userbase into a powerful acquisition channel.

GET STARTED
Beautiful, easy to use interface and real-time data reporting
SDK integration made easy
The world’s biggest apps rely on Tapstream to measure and optimize their app marketing. Tapstream helps app developers in all verticals understand who their best users are, where they came from, and how to get more like them. Get started today – you’ll be in good company.