Silhouette solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes. For the first time ever, brands are now able to turn their market research, marketing personas and surveys into highly scalable and addressable audiences.
Identity Graph
At the core of Silhouette is a social identity graph of more than 1.2 billion profiles sourced from 60 different platforms and more than a million websites, 300 million individual email accounts, and more than one billion IP addresses and mobile devices. All of these accounts are linked and correlated using Silhouette’s patented ‘Identity Graph’ algorithms to unique identities that together cover more than 70% of US households.

Taxonomy
Silhouette evaluates each of the identities using a broad taxonomy that includes more than 85,000 segments. The categories in the taxonomy include earned media content consumption, influencers, consumers brand preferences , interests, IBM Watson Personality Insights, and passions. Silhouette’s taxonomy methodology is more powerful than an 85,000-question survey because it is available at a vastly greater scale. Silhouette’s taxonomy reflects actual consumer choices and behaviors, and the underlying data is regularly updated to ensure accuracy and timeliness.

Audience Builder
Our Audience Builder forms a Silhouette of your ideal audience — the audience is anonymized yet full of the most import elements of your persona. Virtually any set of criteria can be used to find an audience — a capability we call ‘Build your own persona’. This is particularly useful for brands that have developed proven audience personas using internal marketing research and wish to scale their audiences across a large identity set. Similarly, brands can provide a set of identities to Silhouette and its algorithms will first determine one or more personas for the set based on their social interests and then find larger audiences with similar interests.

Automation, Targeting optimization, and audience discovery are among the top marketer’s challenges today. Trapica’s approach starts with learning and sharing data about your audience across campaigns and media networks, cutting campaign handling by half, driving expected results, and introducing market research, ad security, and more marketing suite tools.
Advertise at Scale

Optimizing at scale allows marketers to keep scaling while maintaining steady conversion costs. Our autonomous scaling product controls your daily budget and only activates scale in the ideal advertising environment.

Stop worrying about daily budget management and focus on the big picture instead.

Independent AI

Trapica AI is built with only one mission – to make marketers’ lives easier. Our AI completes real-time learning and automatically updates your campaigns without any work required from you.

We’re here to help you maximize your ROI and give you time back to spend on creating a successful strategy instead of manual campaign optimization.