Audience Insights – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Sun, 18 Sep 2022 15:00:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 11antsanalytics https://digitalmarketingsupermarket.com/tool/11antsanalytics/ Sun, 23 May 2021 14:37:26 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=49010 Turn Your ‘Loyalty’ Program Into A Loyalty Program
11Ants Retail Insights Cloud takes the data generated by your loyalty program and transforms it into a company-wide asset.
Leveraging the significant investment already made in your loyalty program to truly understanding your customers has moved from being a ‘nice idea’ to a fundamental to world-class retailing. Now stakeholders across your organization can answer some of the key questions retailers have been grappling with for years.

See how these successful retail brands leverage their loyalty data.

With 11Ants Retail Insights Cloud You Can

Discover The ‘Why’
Evolve from knowing what happened to why it happened using the power of loyalty data. Get answers before your competitors have thought to ask the question.

Understand The ‘Who’
Bring a customer lens to your analytics. Create actionable shopper segments based on purchase behaviour and loyalty data. Know them to grow them!

Optimise Promotions
Loyalty data can transform your understanding of promotions. Increase promotional effectiveness by using AI to match promotions to shoppers. Put some data science behind your promotions.

Optimise Ranging
Loyalty data enables customer-centric ranging. Identify the products which are important to high value customers. Use deeper data insights to guide and optimise ranging decisions.
Client Testimonials
Using 11Ants Retail Insights Cloud we have seen certain trends that we hadn’t become aware of yet through our traditional systems and that’s allowed us to act straight away.

Executive, Major Gas and Convenience Retailer

If you’re a business at the moment who doesn’t understand your transactional information. If you’re a business today that’s spends all your time working at the level of aggregation where you have more questions after the meeting than you have on discussions around what’s really happening. You need to be thinking in this space. I would absolutely recommend 11Ants.

Chris Fisher, Merchandising Manager, Mitre10

When we first started using 11Ants it was within 48 hours that we had access to all our data. It was a really quick and easy process.

Customer Engagement Manager, Green Cross Health

I have never seen anything quite like 11Ants Retail Insights Cloud. What this has the potential to do for retailers around the world is unimaginable.

Executive, Major Grocery Retailer

What 11Ants Retail Insights Cloud just did in 60 seconds, we would routinely charge retailers $5K for, and it would take us a week to do.

Consultant, Analytics Consulting Company

When you said we could get all this functionality within a few hours of uploading our data, I simply didn’t believe it. But seeing is believing – 11Ants Retail Insights Cloud is amazing.

Executive, Major Homewares Retailer

Using 11Ants Retail Insights Cloud we have seen certain trends that we hadn’t become aware of yet through our traditional systems and that’s allowed us to act straight away.

Executive, Major Gas and Convenience Retailer

If you’re a business at the moment who doesn’t understand your transactional information. If you’re a business today that’s spends all your time working at the level of aggregation where you have more questions after the meeting than you have on discussions around what’s really happening. You need to be thinking in this space. I would absolutely recommend 11Ants.
How Well Do You Know Your Customers?
11Ants can uncover deeper insights about your customers.
Find out instantly and easily:
Who are your high value customers? What do they buy and when do they shop? How sensitive to promotions are they?

When a product is on promotion what is the true impact? New shoppers to your store? New shoppers to the category? Switching brands within the category? Or just cannibalizing sales?

What is the profile of my shopper and how does it differ by product, brand or category?

What is the impact of brands purchased on basket size by customer segment?

3 Great Reasons To Get A Product Demo
You’ll love the app-like modules
11Ants usability is intuitive, pictorial and fresh. Purpose built modules allow users to drill into data quicker and easier than ever before in a simple interface. Data interrogation by any team member.

You can have advanced retail analytics live within 4 hours of uploading data
The cloud based solution means retailers can unlock value from loyalty programs quickly and without risking money, months (or years) on implementation. De-risk data analytics.

Get to the actionable insights faster and easier
Our retailers love that they can extract truly actionable insights from their data so easily and so fast.

If you would like to discover more Analytics, CRO or Digital Marketing, please explore the site further

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Answer the Public https://digitalmarketingsupermarket.com/tool/answer-the-public/ Sat, 05 Jun 2021 14:44:41 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=50152 Answer the Public: The Ultimate Guide

Answer the Public is a great resource for content marketers. It provides data-driven insights into what people are searching for online. This guide will show you how to use Answer the Public to generate ideas for blog posts, articles, and other content. You’ll also learn how to interpret and use the data to improve your marketing strategy.

Wondering what content to create for your website or blog?

Answer the Public can help! This online tool provides data on what people search for on the internet. You can use this information to create relevant content for your audience and answer their questions.

 

Creating content can be time-consuming, but seeing the results is worth it. Not only will you be providing valuable information to your audience, but you’ll also be improving your SEO ranking.

 

Follow these steps to get started with Answer the Public and create useful content today!

What is Answer to the public?

Answer the Public is a keyword research tool that helps you understand what people are searching for online. It’s similar to other keyword research tools, like Google AdWords Keyword Planner and semrush, showing how many people are searching for a given term.

 

However, Answer the Public goes a step further by showing you what questions people are asking about that term. This can be extremely useful when developing content ideas, as it allows you to see what topics people are interested in and tailor your content accordingly.

Benefits of Answer the Public for content?

  • The benefits of Answer the Public for content are many.
  • Some of the main benefits include helping you to understand what people are searching for online, what questions they are asking, and how to create relevant content that will answer their questions.
  • This tool is also free to use, which makes it accessible to anyone who wants to improve their content marketing strategy.
  • Answer the Public is a valuable resource for content marketers. It can help you improve your SEO ranking, attract organic traffic, and position yourself as an expert in your field.

 

Now that you know the benefits of Answer the Public, let’s look at how to use it.

Why Answer the Public is the ultimate guide to understanding your audience?

Understanding your audience is essential to any form of communication. Without knowing who you’re speaking to, it’s impossible to craft an effective message. That’s where Answer the Public comes in. ATPU is a free online tool that allows you to research the questions people are asking about your topic.

 

This is valuable information that can help you better understand the needs and concerns of your audience. In addition, ATPU provides data on the most popular search terms related to your topic. This can be used to improve your SEO and ensure that your content is seen by the people most likely to be interested in it.

How to use Answer the Public for blog content ideas

  1. First, visit the Answer the Public website and enter a keyword related to your industry.
  2. Next, look at the questions displayed and choose the one you can answer in a blog post.
  3. Once you’ve selected a question, research the answer and write your blog post.
  4. Be sure to include the keyword in your title and throughout the body of your post.
  5. Then, create your blog post, including the question in the title and throughout the body of the post.
  6. Finally, include a call to action at the end of your post and promote it on social media.

 

These are just a few ideas for content marketing using Answer the Public. By understanding what people are searching for online, you can create useful and relevant content that will help you attract organic traffic and improve your SEO ranking.

 

FAQs

  1. How can I use Answer the Public to improve my content marketing strategy?
  2. Answer the Public can help you improve your content marketing strategy by understanding what people are searching for online and creating relevant content that answers their questions. This tool is also free to use, which makes it accessible to anyone who wants to improve their content marketing strategy.

 

  1. What are some of the best ways to use Answer the Public data for content marketing purposes?
  2. Some of the best ways to use Answer the Public data include creating blog posts, infographics, or even videos that answer common questions people have about your industry. This tool can also help you improve your SEO ranking by including relevant keywords in your title and throughout the body of your post.

 

  1. Are there other ways I can use Answer the Public data to improve my content marketing efforts?
  2. Yes! In addition to creating blog posts, you can also use Answer the Public data to create infographics, videos, or even ebooks that answer common questions people have about your industry. By understanding what people are searching for online, you can create useful and relevant content that will help you attract organic traffic and improve your SEO ranking.

They also have a very interesting Market Research section

Final Thoughts

Everything you need to know about this powerful keyword research tool, from how it works to tips and tricks for getting the most out of it. You can use Answer the Public to get ideas for blog posts, articles, products, and more. You can also use it to determine what topics are popular now to stay ahead of the curve.

 

We hope you enjoyed this post article. Thank you for reading!

Discover what people are asking about…
Get instant, raw search insights, direct from the minds of your customers

There are 3 billion Google searches every day, and 20% of those have never been seen before. They’re like a direct line to your customers’ thoughts…

Discover an untapped goldmine of content ideas

AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.

With your content and our search listening tool, it’s easy to grow your business
Meet your customers exactly where they are

Create eerily relevant content that strikes a chord and drives more traffic, downloads, views and shares.

Keep your finger firmly on the pulse

Get updates when people talk about your keyword in new ways. Monitor trends and compare search behaviour over time.

Uncover hidden treasures

Discover unexpected insights and hidden niches that boost organic search and give your campaigns a winning edge.

Stop wasting time on gut-feel and guesswork

Fill your content calendar (fast) and say goodbye to writer’s block with endless content ideas based on meaningful keyword search.

Make solid business decisions: take fewer risks

Get front row seats to what people are Googling — in real time — and use search data to make bold business-building decisions.

Streamline your content production

Identify content ideas without manually having to sift through individual keywords. Save days and even weeks of time.

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Banana Splash https://digitalmarketingsupermarket.com/tool/banana-splash/ Sun, 09 Feb 2020 21:04:32 +0000 https://digitalmarketingsupermarket.com/tool/banana-splash/ Grow Mobile ​Web Conversions Fast
Deliver the right offer at the right time.
Intelligent audience profiling

Optimize across funnels & across domains

Easily launch AB tests in minutes

Personalize according to device, traffic sources, gender and more

Dynamic content replacement

Automatically distribute reports for your team

Powerful behavioral Segmentation

Leverage existing reporting platforms

Personalize for new versus returning visitors

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CoverageBook https://digitalmarketingsupermarket.com/tool/coveragebook/ Sat, 05 Jun 2021 14:38:56 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=50159 Showcase coverage & measure performance

Get started right away and try it with your own coverage. No credit card required.

Customisable reports ready to share with your clients in minutes

CoverageBook automates the time-consuming (but essential) bits for you. So you can focus on what counts…getting more coverage.

Don’t get left behind on measurement

Powerful automated metrics for modern PR, that make it easier to measure & understand success.

All your reports in one place, accessible wherever you go

You & your team can view, edit or share any report, from any device with an internet connection.

Need to make a last minute change to your report on the way to your meeting? No problem. Much better than countless spreadsheets & PowerPoints scattered who-knows-where?

Searchable coverage vault of all your results

Draw insights from a treasure trove of your campaign successes & failures. No more priceless data getting buried in forgotten documents.

Refine by clients or time periods, spot trends and build new books from your results.

Realistic PR metrics that can be compared to the rest of marketing

We include a prediction of how many people will view your coverage based on where it is on the publisher site.

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Google Analytics https://digitalmarketingsupermarket.com/tool/google-analytics/ Sun, 09 Feb 2020 21:04:31 +0000 https://digitalmarketingsupermarket.com/tool/google-analytics/ Get to know your customers.
Get a deeper understanding of your customers. Google Analytics gives you the free tools that you need to analyse data for your business in one place.
See what’s in it for you.
Build a complete picture.
Understand your site and app users to better evaluate the performance of your marketing, content, products and more.

Get insights only Google can give.
Access Google’s unique insights and machine learning capabilities to help get the most out of your data.

Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

Make your data work for you.
Process and share your data quickly with an easy-to-use interface and shareable reports.

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Klaviyo https://digitalmarketingsupermarket.com/tool/klaviyo/ Sun, 09 Feb 2020 21:05:43 +0000 https://digitalmarketingsupermarket.com/tool/klaviyo/ It was never just about email.
Klaviyo is the growth marketing platform built for online businesses.

Listen, analyze, and act on your customer data
Building relationships online is no different than in-person. You need to listen to customers, process and understand what they’re saying (directly and indirectly), and act on that insight—in real-time. Most software complicates and extends this process, never delivering what you really need. With Klaviyo, you can have an idea in the morning and deliver by the afternoon.

Listen
Build strong relationships based on customer data
Integrations
Integrate with leading ecommerce platforms and tools like BigCommerce, Magento, Shopify, Stripe, WooCommerce, and more.

Analyze
Unlock customer insights to grow your business faster
Segmentation
Worry less about manually maintaining lists since segments update automatically. Spend more time on new ideas to grow your business.

Data Science
Reporting

Act
Delight customers with highly relevant messages
Automation
Automate prospect and customer communications using customer lifetime value, lifecycle stage, and more.

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Linkgraph – GSC Insights https://digitalmarketingsupermarket.com/tool/linkgraph-gsc-insights/ Tue, 11 May 2021 18:08:27 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=71868 GSC Insights, a Google Search Console Dashboard
Google Search Console visualizations and valuations

What does GSC Insights do?
Google Search Console is the only source of truth for your website’s keyword rankings. Many SEO softwares can scan the SERPs and provide ranking data, but the insights are backdated by weeks and don’t offer a real-time picture of your website’s search engine performance right now.

Unlike those softwares, GSC Insights is built over Google’s API. This means real-time data and core insights that empower you to accurately measure your SEO improvements on a daily basis. GSC Insights has a sleek user interface with advanced data visualizations that provide a more accurate picture of the best-performing pages on your website.

GSC Insights provides site owners with the most comprehensive, granular picture of search engine performance. Use it to monitor your search KPIs or to perform advanced SEO A/B testing. With GSC Insights, site owners, SEO experts, and digital marketing agencies finally have the data and interface they need to truly measure the ROI of their SEO optimizations.

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LiveRecover https://digitalmarketingsupermarket.com/tool/liverecover/ Fri, 07 May 2021 16:14:16 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=58921 Who else wants to recover 21% of abandoned carts?
Powered by real people, LiveRecover contacts, engages, and converts your abandoned carts into sales for you over text message.

Real Human Conversations
We follow up with customers manually. This allows us to answer customer questions in real-time to help convert the abandoned cart into a sale.

No Time Required from You
LiveRecover is always working on your behalf. Our live agents are contacting your customers seven days a week, from 8am-9pm in their timezone.

Fast, One-Click Setup
Setup and live within minutes. Connect your eCommerce platform to LiveRecover and we’ll automatically sync your abandoned carts.
Step 1
Someone was close to purchasing, but didn’t finish checking out.
During your checkout process, some people input their contact info. Our eCommerce integrations will automatically collect that contact info so we can follow up with those customers.

Step 2
We text them manually to see why they didn’t complete their purchase.
We use their contact info from the checkout process and contact them manually to understand why they didn’t purchase. The goal is to answer their questions and help them make a decision to buy.

46% of customers reply to our texts because we don’t force a sale. We’re here to help them, not annoy them.
We have a real team of people behind these texts to make them personalized and optimized for conversions (and trust). It doesn’t require any time or effort on your end.
Step 3
We answer their questions so they can feel comfortable purchasing.
Some people hesitate to buy because of a few simple questions. An email can’t answer these, but we can! A few common types of questions that we answer that delay the purchase are: shipping related, fit or measurement, and product-specific questions.

Where do we get this info? We get answers from your FAQ’s, product descriptions or forward people to your support team (last resort). This way, we help out your customers and represent your brand correctly.

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Oribi https://digitalmarketingsupermarket.com/tool/oribi/ Sun, 09 Feb 2020 21:04:30 +0000 https://digitalmarketingsupermarket.com/tool/oribi/ Oribi

Oribi – If you’re looking for a tool to help you make sense of all the data out there, you need Oribi. With Oribi, you’ll get actionable insights that will help you drive results. It’s the perfect tool for anyone who wants to understand trends and changes in their industry. Plus, it’s easy to use so you won’t be lost in endless piles of data. Get started with Oribi today!

Oribi have an excellent4 week challenge designed to help build you skills and experience in optimizing your site – 4 Week Challenge

Oribi

Join Thousands of Companies Using Oribi

3 Billion+
Events collected
187 Million
Unique users tracked
22,900+
Funnels analysed
$756 Million
In revenue counted

Your Audiences Just Got 10x Better
Stop wrestling with pixels. Send 100% of your key user actions to any platform—zero code required.

Insights & Trends

Get clear answers, without the heavy lifting.
Getting lost in endless piles of data?
Oribi highlights what requires your attention and turns your data into action.
  • Get actionable insights to drive results
  • Understand trends and be ahead of changes
  • No BS, only the information you need

Magic Events

100% code-free event tracking.
Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase—making you completely independent from developers.
  • Track all your key conversions, even retroactively
  • See which site interactions companies like yours focus on
  • Never worry about maintenance—events are updated dynamically

Funnels, Correlations & More

Optimize for more conversions.
Great traffic is not enough!
Oribi’s optimization features empower you to understand what works, what doesn’t work, and how to drive more conversions.
  • Uncover where you lose prospects, even across domains
  • Reveal which events drive conversions
  • Never miss anything with Oribi’s insights

Marketing Channel Analysis

Invest in the right channels.
Nothing wastes your resources like investing in the wrong channels. Oribi helps you easily spot which channels bring the most engaged prospects and drive the most conversions. You can even track your ad spend and revenue, so you always know which channels bring the highest ROI.
  • Evaluate how each channel contributes to your goals
  • Stay on top of new referrers and spot opportunities
  • Track and compare multiple campaigns by their UTMs

Visitor Journeys

Pinpoint specific behavior.
Imagine you could look over your prospects’ shoulder.
Now you can! Oribi gives you access to every step of individual visitors to understand specific behavior and look into top paths.
  • Follow single visitors across different sessions and multiple domains
  • Use Oribi’s smart filters to look into journeys of specific segments
  • Connect email addresses to match journeys to your top prospects

Reports

Share your best results
Why would you spend hours to build your reports, if you can have it in a button click?
With Oribi, you get jaw-dropping, customized reports to share your great work with others.
  • Get ready-made, beautiful reports to share your results
  • Customize the look, logos and data you want to include
  • Schedule your reports to be shared automatically

Marketing Attribution

Connect all touchpoints.
Facebook, Instagram, Google, Youtube, … Your customers have several touchpoints before converting on your site.

This makes planning your marketing activities a struggle. Oribi’s Marketing Attribution solves this issue.

  • Uncover all touchpoints involved in a conversion
  • Choose different models to evaluate your activities
  • Define the right acquisition strategy for all your goals

Export Events

Supercharge your marketing.
Oribi lets you export your automatically tracked Magic Events to other platforms, making it quick and easy to use any visitor action in your various marketing activities.

Export Events is currently available for Facebook, Google, Hubspot, Klaviyo, and morewith new integrations being added all the time.

  • Create stronger Facebook Lookalike Audiences & Google Similar Audiences
  • Send personalized campaigns based on the actions visitors take on your site
  • Use website interactions to trigger powerful, automated workflows

If you want more Analytics Tools, then please do look further

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StatSocial https://digitalmarketingsupermarket.com/tool/statsocial/ Fri, 07 May 2021 15:45:32 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=59215 Silhouette™ by StatSocial
Silhouette™ is the industry’s first audience intelligence platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette™ uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience.

Silhouette™ solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes. For the first time ever, brands are now able to turn their market research, marketing personas and surveys into highly scalable and addressable audiences.
Identity Graph
At the core of Silhouette™ is a social identity graph of more than 1.2 billion profiles sourced from 60 different platforms and more than a million websites, 300 million individual email accounts, and more than one billion IP addresses and mobile devices. All of these accounts are linked and correlated using Silhouette’s patented ‘Identity Graph’ algorithms to unique identities that together cover more than 70% of US households.

Taxonomy
Silhouette™ evaluates each of the identities using a broad taxonomy that includes more than 85,000 segments. The categories in the taxonomy include earned media content consumption, influencers, consumers brand preferences , interests, IBM Watson Personality Insights, and passions. Silhouette’s taxonomy methodology is more powerful than an 85,000-question survey because it is available at a vastly greater scale. Silhouette’s taxonomy reflects actual consumer choices and behaviors, and the underlying data is regularly updated to ensure accuracy and timeliness.

Audience Builder
Our Audience Builder forms a Silhouette™ of your ideal audience — the audience is anonymized yet full of the most import elements of your persona. Virtually any set of criteria can be used to find an audience — a capability we call ‘Build your own persona’. This is particularly useful for brands that have developed proven audience personas using internal marketing research and wish to scale their audiences across a large identity set. Similarly, brands can provide a set of identities to Silhouette™ and its algorithms will first determine one or more personas for the set based on their social interests and then find larger audiences with similar interests.

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