OPEN SIGNALS
Powering Auto-Promotion and Real-World Syncing in Iris
Open Signals is a flexible system for triggering changes in social advertising campaigns when predefined conditions are met. Open Signals consumes data from a range of first- and third-party sources, including the social platforms.

In a real-time world, launching or altering campaigns based on real-time and near-real-time data is a social advertising imperative. That’s why Open Signals has been designed to power the most user-friendly system in the world for syncing social ad campaigns with local weather, television events, athletic contests and more.

Rules-Based Automation for Live Campaign Optimization
Commonly deployed to start or stop campaigns based on preset conditions, Open Signals lets advertisers pre-define campaign changes with confidence. When the moment is right, the campaign will be too.

Real-World Syncing: Turn off always-on campaigns, and shift budgets to campaigns containing contextually relevant ad creatives.
Auto-Promotion: Promote organic social media posts into social ads when the right engagement criteria are met.
Impression Capping: Pause campaigns with a pre-defined impression or reach goal, making it the perfect complement to co-op advertising.
Open Signals reduces the risk of error and lets advertisers focus on high-impact activities instead of watching and waiting for the right moment to initiate campaign changes. Open Signals does only what advertisers instruct it to do, at the moment it’s been configured to react.

The Original Third-Party Automation Technology in Social Advertising
Making its debut by winning Grand Prize at the 2013 Facebook Preferred Marketing Developer Innovation Competition, Open Signals quickly demonstrated its ability to drive cost efficiency in social advertising auctions by boosting relevance between audiences and real-time moments. Today, Facebook, Instagram, Twitter, and Snapchat prioritize ads that fit into users’ personalized social feeds. In turn, advertisers bidding to deliver relevant ads pay less to reach them. The original insight that fueled Open Signals: increased relevance lowers campaign costs, is as true today as ever, making Open Signals a valuable technology for driving social advertising performance and efficiency for years to come.

IRIS BY BRAND NETWORKS
Powering the Artificial Intelligence Inside Iris
Optimize Now is a proprietary blend of Brand Networks algorithms and functionality designed to help advertising teams make fewer errors, save more time, and deliver more thoughtful, more consistent social ad campaigns. In short, this assistive artificial intelligence engine helps ad teams work better, faster, and smarter.

The technology also lowers the learning curve for auction-based social advertisers by reducing the need to understand all the nuanced differences among social advertising platforms. This way, social advertising analysts can advance to expert-level execution, optimization and management in less time and with less experience.

AUTOMATION
Automating the Basic Building Blocks of Live Social Media Campaign Optimization
Optimize Now frees media analysts from time-consuming busy work that distracts from high impact activities, saving the average individual media analyst 8 hours per week in repetitive calculations and tasks. Under active development since early 2014, the first human tasks Optimize Now was designed to automate are the most time-consuming ones:

Budget Management: Allocates budgets at the Ad Set / Ad Group level, based on performance and duration to spend in full.
Bid Management: Raises or lowers bids based on campaign pacing, isolating the right bid needed to achieve optimal delivery and performance.
Ad Management: Pauses and replaces Ads and Ad Sets / Ad Groups at regular intervals based on performance, spend or a predefined runtime.

While it eliminates repetitive tasks from the to-do lists of media teams that use Iris, media teams also love Optimize Now because they don’t have to sacrifice control over their campaigns to make use of it. Advertisers can read and react to campaign performance, just like always, replacing ad creatives and targeting specifications on the fly without disrupting the artificial intelligence.

MACHINE LEARNING INFLUENCED BY EXPERT SOCIAL MEDIA ANALYSTS
Optimize Now includes systems informed by hundreds of expert paid social media analysts and the Brand Networks data science team. Internal machine learning algorithms train themselves based on individual Ad Account historicals, reacting in near-real-time to changes in the social advertising auctions.

Optimize Now is regularly trained and calibrated by both humans and underlying machine learning systems to work like an expert media analyst in all the campaigns it helps manage across Facebook, Instagram, Twitter, Pinterest, and Snapchat.

THE FIRST AND ONLY AI SOLUTION IN SOCIAL ADVERTISING
AI is the future of social advertising, because it stands to enhance the abilities of media teams immediately. Brand Networks has shown that Optimize Now:

Reduces the risk of overspend by 50%
Increases the likelihood of spending earmarked budgets in full by 14%
Informed by programmatic advertising solutions that came before it in display advertising, Optimize Now approaches social advertising auctions from the perspective of the media analyst operating the campaign. It improves the ability of advertising teams to avoid over pacing, over spending and otherwise committing the kind of fatal errors that result in advertiser re-evaluations and investment strategy reviews.

Optimize Now automates budget allocation and assists advertising teams in delivering their budgets in full to maximize campaign value and impact. What it doesn’t do is try to override or disrupt the algorithms running inside the social advertising auctions hosted by our partners.

The Optimizer – One of the most respected tools on the market – used by some of the most well-known companies in their optimization efforts

If you read their blog, you will some exceptional case studies and guides which demonstrate their experience – blog

The Optimizer in their own words

#1 Automatic Optimization & Campaign Management Platform
Pick the right tool for your traffic!

About The Optimizer
Designed by industry veterans with more than a decade of experience, TheOptimizer was born to deliver centralized automated campaign management.
Boost your ROI, Save Time and Make more Money by automating your campaigns optimization process now!

If you are looking for CRO Tools or Campaign Management Tools, then please do explore further

Voluum – One of the most important tools in your affiliate marketing arsenal.

They have one of the very best blogs in the affiliate marketing space – blog

Voluum in their own words

The Tracking Answer to Your Affiliate Dream
Cloud-based ad tracker with built-in optimization tools. Now only $69 per month.
What Can You Do with Voluum?
Use our affiliate tracking software to:
Track all your advertising campaigns
Analyze data for actionable insights
Optimize ad performance
Scale your affiliate marketing business

Track Everything in One Place
Track all your affiliate campaigns in one Ad tracker

Ad Formats

Voluum supports all advertising formats.
Whatever ads you run, we can track them.

Traffic Sources

Voluum is a tool that works with all traffic sources. Easily add any, using our pre-made templates.

Take Advantage of Our Unique Features
You dream it. We build it.

Automatic Campaign Optimization
Automatically A/B test your campaigns and send more visitors to the most converting offers and landing pages.

Fraud detection
Detect suspicious visits and clicks, protect your campaigns from bots, and get firm evidence for chargeback procedures.

Listicle Tracking
Move beyond the standard campaign funnel. Create complex paths for your visitors and maximize your conversions.

Push notification alerts
Get mobile and desktop notifications when your performance suddenly changes. Add your own rules and conditions.

If you are looking for Affiliate Marketing Tools, then please do explore further