Customer Data Platform – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Fri, 07 Oct 2022 11:43:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 Affle https://digitalmarketingsupermarket.com/tool/affle/ Tue, 11 May 2021 21:30:04 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=49014 Consumer Intelligence Driven Mobile Marketing Platform
End-to-End Platform to Grow Marketing ROI
Enhance Marketing ROI and drive Consumer Acquisitions, Engagements & Transactions

Behaviour, Transaction & Attribution Data based Decisioning
Structured Data Sets driving Prediction & Recommendation algorithms

High Engagement Video, Rich Media & Native AdExperiences
Layered over our data driven targeting & retargeting algorithms

Technology Enabled by a Rich Patent Portfolio
Patents granted and filed in fields of Consumer acceptable advertising, Messaging, Search & Ad Fraud Detection.

Enabling Online To Offline Businesses
Our Platform helps fulfill omnichannel customer journeys, converting online impressions to offline sales

CDP for Marketing Automation
Data & Audience Intelligence Platform to Grow ROI

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Blue Shift https://digitalmarketingsupermarket.com/tool/blue-shift/ Sun, 09 Feb 2020 21:05:38 +0000 https://digitalmarketingsupermarket.com/tool/blue-shift/ Blue Shift – Intelligent Customer Engagement
Customer data activation, AI, and multi-channel automation in a single, scalable, easy-to-use platform

Automate 1:1 Engagement on Every Channel
Blueshift combines the scale and flexibility of a customer data platform with the speed
and execution of multi-channel campaigns in a single, easy-to-use platform

Coordinated Marketing with Multi-Channel Campaigns
Turn any marketing idea into reality through a single, intuitive interface that enables you to create automated, smart, multi-channel campaigns that drive engagement and growth.

Quickly Launch Sophisticated, Dynamic Customer Journeys
Easily design and deploy the ideal customer experience from single-touch messages to multi-stage, multi-channel experiences.

Create new campaigns with multiple channels, conditions, creative versions, and other advanced criteria with just a few clicks.
Use out-of-the-box creative and a drag-and-drop template builder or completely customize templates with direct HTML editing and the Liquid templating language.
Automate testing and optimization of every creative element — templates, subject lines, etc. and automatically choose the winner. Track engagement with campaign reporting tools and dashboards.
Unified Customer Experience Across All Channels and All Devices
Make the shift from channel-centric to customer-centric by coordinating multi-channel, multi-device experiences.

Build multi-channel workflows across email, mobile, website, customer support, IVR, ad targeting and any other touchpoint with ease.
Leverage AI and predictive intelligence inside your multi-channel journeys so you can target the right customers at the right time and on the right channel.
Trigger timely messages across channels with relevant content that responds to customer behaviors, interests, and activity.

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Bridg https://digitalmarketingsupermarket.com/tool/bridg/ Wed, 03 Nov 2021 06:17:22 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=70800

Rich Insight Into Unknown Customers

Using point-of-sale (POS) transaction data and proprietary database of 235m+ individual consumers and their payment identities, Bridg identifies the individual customer behind the transaction and builds a unified customer profile which includes historical sku level purchase history, demographics, location, spend, and competitive details.

Loyalty Tactics Without Loyalty Membership

Bridg profiles enable the ultimate stealth loyalty program where every customer is known but no one needs to self-identify. Restaurants, Supermarkets, Convenience Stores, Cinema Exhibitors and their partners (CPG Brands, Studios) can drive loyalty tactics outside of a formal program.

Hyper-Targeting & Campaign Impact

Bridg enables direct revenue generation through targeted personalized marketing across digital and traditional advertising channels with closed-loop measurement via offline POS attribution.

Bridg Customer Data Platform (CDP)

Individual Profiles
Find the real person behind each card. Bridg matches payment instruments to the individual person – not just a name within a zip code

Identity Resolution
Match Rates up to 85%

Accessibility
Exclusive 2nd Party Data integration enables unique insights into customer behavior inside and outside your locations

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Clever Tap https://digitalmarketingsupermarket.com/tool/clever-tap/ Sun, 09 Feb 2020 21:05:11 +0000 https://digitalmarketingsupermarket.com/tool/clever-tap/ Clever Tap – Grow Your Mobile Users
User retention is more than just keeping your mobile app users. It’s about building loyal relationships that drive revenue growth.

User Retention Drives Revenue
We help brands align on three core metrics to convert, retain and grow their users

Customer Engagement for Every Micro-Moment
The Complete Mobile Marketing Suite
Tools to Maximize Conversion and Revenue

Audience Analytics
Who are your users? Where are they? When do they drop off? Tools like Flows, Cohort Analysis, Uninstall Tracking, and Funnels help you understand users better.

Automated Segmentation
Forget manual segmentation. Our AI automatically segments users based on recency and frequency of use (RFM), user intent, and preferences so you can target the right users.

Omnichannel Engagement
We’re the only solution that lets you orchestrate campaigns across 11 unique mobile, email, and web channels.

Campaign Optimization
Build powerful customer experiences using machine learning, triggered campaigns, intent-based segmentation and journeys.

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Leadspace https://digitalmarketingsupermarket.com/tool/leadspace/ Sun, 09 Feb 2020 21:04:46 +0000 https://digitalmarketingsupermarket.com/tool/leadspace/ Connect the dots between
companies and people | your data and the truth | leads and interested buyers | Ads and CRM and MAP and more
with the leading B2B Customer Data Platform

Drive true Customer Obsession with Leadspace CDP

Know
All the data you need to understand your customers – accurate & in real-time, in a single place

Target
Artificial Intelligence (AI) that transforms data into clear next-step recommendations, including who to target, how & when

Activate
Turnkey integrations into Sales, Marketing & Digital Ad platforms to ensure omni-channel execution & alignment

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Sandsiv https://digitalmarketingsupermarket.com/tool/sandsiv/ Tue, 11 May 2021 17:18:43 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=60799 CUSTOMER DATA IS YOUR ADVANTAGE
Actionable Customer Insights is how you win. It is your competitive advantage. But all too often, customer data is scattered and trapped in places that make it difficult to find and impossible to use. sandsiv+ is your team’s central resource, making customer data available to inform better decisions and enabling them to hit their targets faster.

AGILE VOICE OF THE CUSTOMER INTELLIGENCE
sandsiv+ is an agile end-to-end Customer Intelligence platform that easily adapts to the complex customer experience management and analytics requirements of large organizations and their environment and it flexibly integrates with their IT ecosystems at relatively low cost of ownership.

DEEP MACHINE LEARNING NLP
sandsiv+ uses advanced AI technologies including Natural Language Processing (NLP) on Deep Machine Learning providing for the increasingly unsupervised production of faster and more accurate actionable insights.

CUSTOMIZED DASHBOARD AT YOUR FINGER TIPS
sandsiv+ offers customizable analytics and dashboarding allowing effective analysis and visualization of all the VOC and other customer data in an intuitive, flexible, and fast way. Its extensive qualitative and quantitative analysis features turn the data into a continuous customer intelligence feed, to present actionable insights to the right people, in the right form, at the right time.

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SessionM https://digitalmarketingsupermarket.com/tool/sessionm/ Sun, 23 May 2021 14:58:47 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=49538 Putting Data at the Heart of Engagement

Our platform is designed and engineered to make your customers more loyal and your business more profitable.

Faster & richer data with a single 360-degree profile for each customer stored in the cloud and updated with activity via API as it occurs.
Better engagement through highly personalized experiences delivered at the optimal time, place and channel for maximum impact and profitability.
Smarter offers like single-use coupons, product recommendations, and closed-loop offers recognized at POS instantly.
Inspiring greater loyalty measured by increased frequency, basket size and calculated metrics.
Our 1-2-3 Approach

Our platform uses Machine Learning to augment your own data to determine the right offer to get the job done for each customer.

Customer Data & Engagement Platform

The SessionM Platform is purpose-built to increase customer loyalty through delivering superior personalized experiences rooted in customer data. Working together, each element of the platform enhances the loyalty, profitability, and satisfaction of your customers.

Other Primary Components
Campaigns and Engagement

Calculate the most impactful customer experience and deliver it across any of your channels in real-time with triggered campaigns or pre-schedule for a specific time.

Loyalty Management

Determine the most profitable means of driving incremental behavior with personalized loyalty programs designed to derive the greatest benefit for the smallest cost.

POS Offer Management

Recognize single use coupons and other forms of personalized closed loop offers at the point of sale through SessionM’s proprietary native POS integrations.

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Velocidi https://digitalmarketingsupermarket.com/tool/velocidi/ Sun, 09 Feb 2020 21:05:14 +0000 https://digitalmarketingsupermarket.com/tool/velocidi/ OWN YOUR DATA
OWN YOUR GROWTH

Velocidi gives you the power to harness real-time 1st-party data, and use it to run predictive models for improving customer lifetime value, churn rates, MROI, and more.

The Only Private Customer Data Platform
Think twice before sending your customer data into someone else’s SaaS environment.

Velocidi runs behind your firewall, deploying 1st party tags, so you have full ownership and control of your data. Additionally, we help protect your customers’ privacy with anonymized identifiers, so your data stays private even when activating segments on DSPs and other channels.

Your customers’ trust is the foundation of your business. Choosing a private solution ensures your ability to stay in control.

Collect
Collect real-time behavioral data from your website or online store, and combine it with data from all of your online and offline customer touch points. The Velocidi CDP gives you enterprise-level control with a ready to use interface for self-service data management and transformation. All of your omnichannel data is resolved into clean, persistent customer profiles.

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Zeta Global https://digitalmarketingsupermarket.com/tool/zeta-global/ Sun, 09 Feb 2020 21:04:20 +0000 https://digitalmarketingsupermarket.com/tool/boomtrain/ Never miss a growth opportunity
Zeta Global is a data-powered marketing technology company that combines the third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences, and drive customer acquisition, retention and growth.

Power Customer Growth
The flexibility of a sophisticated Marketing Cloud, with the scale and accuracy of data within the Walled Gardens.

Your customers’ expectations are always changing.
The Zeta Marketing Platform leverages industry-leading Artificial Intelligence to understand customer intent, leveraging more than 2.4 billion identities to create more personalized experiences that meet each customer’s expectations ultimately driving better outcomes.
FORESIGHT
Data Cloud
More unique data to find your next best opportunity: Infuse your marketing plan with a continuous view of 2.4B+ consumers, their demographics, location, behavioral and transactional signals to find their most monetizable touchpoints.

Identity Management
Identity Resolution (IDR) connects every consumer touchpoint for a real-time view that enables omnichannel personalization with accuracy, flexibility, and scale.

Customer Data Management
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INSIGHT
Omnichannel Orchestration and Engagement
Our AI predicts and personalizes the experiences that will resonate most with consumers across all channels, including:

Email
Enterprise volume, advanced sequencing, and continuous optimization define our best-in-class Email abilities.

Display

Site Personalization

Social

HINDSIGHT
Understand what to do next
Our platform ingests live consumer behavior, performance and attributes across all channels, allowing you to attribute lift and improve performance across the customer lifecycle.hindsightlink

Omnichannel Attribution
Deterministic attribution of performance across all touchpoints informs new opportunities and engagement strategies.

Live Reporting and Visualization

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