Customer Insights – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Sat, 28 May 2022 06:34:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 11antsanalytics https://digitalmarketingsupermarket.com/tool/11antsanalytics/ Sun, 23 May 2021 14:37:26 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=49010 Turn Your ‘Loyalty’ Program Into A Loyalty Program
11Ants Retail Insights Cloud takes the data generated by your loyalty program and transforms it into a company-wide asset.
Leveraging the significant investment already made in your loyalty program to truly understanding your customers has moved from being a ‘nice idea’ to a fundamental to world-class retailing. Now stakeholders across your organization can answer some of the key questions retailers have been grappling with for years.

See how these successful retail brands leverage their loyalty data.

With 11Ants Retail Insights Cloud You Can

Discover The ‘Why’
Evolve from knowing what happened to why it happened using the power of loyalty data. Get answers before your competitors have thought to ask the question.

Understand The ‘Who’
Bring a customer lens to your analytics. Create actionable shopper segments based on purchase behaviour and loyalty data. Know them to grow them!

Optimise Promotions
Loyalty data can transform your understanding of promotions. Increase promotional effectiveness by using AI to match promotions to shoppers. Put some data science behind your promotions.

Optimise Ranging
Loyalty data enables customer-centric ranging. Identify the products which are important to high value customers. Use deeper data insights to guide and optimise ranging decisions.
Client Testimonials
Using 11Ants Retail Insights Cloud we have seen certain trends that we hadn’t become aware of yet through our traditional systems and that’s allowed us to act straight away.

Executive, Major Gas and Convenience Retailer

If you’re a business at the moment who doesn’t understand your transactional information. If you’re a business today that’s spends all your time working at the level of aggregation where you have more questions after the meeting than you have on discussions around what’s really happening. You need to be thinking in this space. I would absolutely recommend 11Ants.

Chris Fisher, Merchandising Manager, Mitre10

When we first started using 11Ants it was within 48 hours that we had access to all our data. It was a really quick and easy process.

Customer Engagement Manager, Green Cross Health

I have never seen anything quite like 11Ants Retail Insights Cloud. What this has the potential to do for retailers around the world is unimaginable.

Executive, Major Grocery Retailer

What 11Ants Retail Insights Cloud just did in 60 seconds, we would routinely charge retailers $5K for, and it would take us a week to do.

Consultant, Analytics Consulting Company

When you said we could get all this functionality within a few hours of uploading our data, I simply didn’t believe it. But seeing is believing – 11Ants Retail Insights Cloud is amazing.

Executive, Major Homewares Retailer

Using 11Ants Retail Insights Cloud we have seen certain trends that we hadn’t become aware of yet through our traditional systems and that’s allowed us to act straight away.

Executive, Major Gas and Convenience Retailer

If you’re a business at the moment who doesn’t understand your transactional information. If you’re a business today that’s spends all your time working at the level of aggregation where you have more questions after the meeting than you have on discussions around what’s really happening. You need to be thinking in this space. I would absolutely recommend 11Ants.
How Well Do You Know Your Customers?
11Ants can uncover deeper insights about your customers.
Find out instantly and easily:
Who are your high value customers? What do they buy and when do they shop? How sensitive to promotions are they?

When a product is on promotion what is the true impact? New shoppers to your store? New shoppers to the category? Switching brands within the category? Or just cannibalizing sales?

What is the profile of my shopper and how does it differ by product, brand or category?

What is the impact of brands purchased on basket size by customer segment?

3 Great Reasons To Get A Product Demo
You’ll love the app-like modules
11Ants usability is intuitive, pictorial and fresh. Purpose built modules allow users to drill into data quicker and easier than ever before in a simple interface. Data interrogation by any team member.

You can have advanced retail analytics live within 4 hours of uploading data
The cloud based solution means retailers can unlock value from loyalty programs quickly and without risking money, months (or years) on implementation. De-risk data analytics.

Get to the actionable insights faster and easier
Our retailers love that they can extract truly actionable insights from their data so easily and so fast.

If you would like to discover more Analytics, CRO or Digital Marketing, please explore the site further

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Baremetrics https://digitalmarketingsupermarket.com/tool/baremetrics/ Sun, 09 Feb 2020 21:04:44 +0000 https://digitalmarketingsupermarket.com/tool/baremetrics/ Baremetrics

Baremetrics – One of the most popular and powerful Analytics tools on the market.

They have one of the most impressive blogs – packed with great How-To’s – Blog

Baremetrics in their own words

Grow your startup right.
Metrics, dunning, and engagement tools for SaaS & subscription businesses.

A founder’s best friend, or even virtual business partner of sorts.
Baremetrics cuts through the noise and reveals the insights you need to make profitable decisions that propel the business forward. See what’s happening today, plan for tomorrow, and strategize for growth months and years down the road.

Control Center

The lifeblood of your business — both visible at a glance and thoroughly detailed.

Dashboard

Dig deep into the details of what’s driving growth and how it compares to previous months.

Forecast

Make well-informed projections for hiring, expansion, and departmental budgets.

Not your average analytics tool.
We’re sick of the seemingly endless number of stale charts and graphs, so we work to make our design and interface lively and inspiring. Every feature is as useful as it is pleasing to the eye.

Benchmarks

Get your metrics in the right context by looking at how you compare to other companies like you.

Goals

Track progress towards goals and rally the team to meet them.

Trial Insights

Add notes to determine how well new campaigns, experiments, and enhancements improve key metrics.

Powering some of the most exciting startups in the world

Make data-driven decisions with confidence.
Finally, you can get the data you need to uncover growth opportunities, get answers to your questions, and run sophisticated analyses with ease. Being data-driven and customer-obsessed just became a reality.

Augmentation

Merge external data to create rich customer profiles and precise segments.

Segmentation

Discover and compare your most profitable customer segments and the attributes that make them an ideal fit.

Customers

Zoom in to each and every customer with a full history of payments, events, and changes.

If you are looking for Analytics Tools, then please do explore further

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Bridg https://digitalmarketingsupermarket.com/tool/bridg/ Wed, 03 Nov 2021 06:17:22 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=70800

Rich Insight Into Unknown Customers

Using point-of-sale (POS) transaction data and proprietary database of 235m+ individual consumers and their payment identities, Bridg identifies the individual customer behind the transaction and builds a unified customer profile which includes historical sku level purchase history, demographics, location, spend, and competitive details.

Loyalty Tactics Without Loyalty Membership

Bridg profiles enable the ultimate stealth loyalty program where every customer is known but no one needs to self-identify. Restaurants, Supermarkets, Convenience Stores, Cinema Exhibitors and their partners (CPG Brands, Studios) can drive loyalty tactics outside of a formal program.

Hyper-Targeting & Campaign Impact

Bridg enables direct revenue generation through targeted personalized marketing across digital and traditional advertising channels with closed-loop measurement via offline POS attribution.

Bridg Customer Data Platform (CDP)

Individual Profiles
Find the real person behind each card. Bridg matches payment instruments to the individual person – not just a name within a zip code

Identity Resolution
Match Rates up to 85%

Accessibility
Exclusive 2nd Party Data integration enables unique insights into customer behavior inside and outside your locations

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Clixtell Website Video Recorder https://digitalmarketingsupermarket.com/tool/clixtell-website-video-recorder/ Tue, 11 May 2021 17:04:16 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=71849 Clixtell Website Video Recorder
Watch & Understand Your Website Visitors Behavior
With clear, helpful visual insights.

Website Video Recorder
Record all Visitor Sessions
With our video session recorder you can record actual mouse movements as visitors move across pages on your website. You can see where they clicked, how often they moved up and down on a page, and how the interacted with forms and links.
Boost Results
Improve online conversion rates by discovering when and why your visitors abandon. Find the biggest opportunities for improvement by identifying the pages and steps most visitors are leaving your site.
Identify Issues
Identify website usability issues by watching recordings of real visitors on your site as they click, tap, move their cursor and navigate across pages and forms.

Improve UX/UI
Improve website user experience by viewing your site the way your users do – on different devices, OS and browsers. Identify and address compatibility and user interface issues.
Conversion Intelligence
With our conversation intelligence feature you can track all types of conversion, from web forms to phone call leads, enabling you to focus only on what’s really converting.
Block Bots
Identify and block click bots and fraudsters from entering your website. Identify malicious IP addresses used by competitors or hackers to waste your P.P.C. budget.

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Digimind https://digitalmarketingsupermarket.com/tool/digimind/ Sun, 09 May 2021 16:38:17 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=59512 Digimind
Understand the world as it is
Intelligence software that helps you fully understand consumer insights, your competitive environment, and the market trends. Showing you —the world as it is.

Who We Are
For more than two decades, we’ve helped our clients understand the world as it is. We have a passion for truth and we’re on a mission to fight for it.

Brand Reputation
Supercharge your brand. Measure brand reputation, detect and anticipate crisis, and analyze brand perception to adjust your brand strategy.

Competitive Intelligence
Outpace your competitors. Develop a hive of actionable data, insights, and analytics for both known competitors and new entrants to tune your strategy and identify positioning gaps.

Consumer Insights
No mind reading required. Analyze consumer behaviors to innovate, differentiate, and deliver the customer experience they desire.

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Google Analytics https://digitalmarketingsupermarket.com/tool/google-analytics/ Sun, 09 Feb 2020 21:04:31 +0000 https://digitalmarketingsupermarket.com/tool/google-analytics/ Get to know your customers.
Get a deeper understanding of your customers. Google Analytics gives you the free tools that you need to analyse data for your business in one place.
See what’s in it for you.
Build a complete picture.
Understand your site and app users to better evaluate the performance of your marketing, content, products and more.

Get insights only Google can give.
Access Google’s unique insights and machine learning capabilities to help get the most out of your data.

Connect your insights to results.
Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

Make your data work for you.
Process and share your data quickly with an easy-to-use interface and shareable reports.

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Kapost https://digitalmarketingsupermarket.com/tool/kapost/ Sun, 09 Feb 2020 21:05:26 +0000 https://digitalmarketingsupermarket.com/tool/kapost-2/ A Content ​Operation
Kapost empowers the world’s leading marketing organizations to elevate their content out of the complexity through a comprehensive content marketing platform, expert consulting, and proprietary benchmarks so they can deliver value, not just volume.
Does your content operation need a tune-up?
Assess your content operations maturity and identify key challenges that are getting in the way of your success.

65% of salespeople think marketing doesn’t give them the content they need.
Ditch the Content Chaos. Discover the Trusted B2B Marketing Solution
With unparalleled visibility into content strategy, you can focus on customer-centric content that supports your business objectives—and avoid the all too common strategic drift

Start with Customer Insights
Ensure your creative insights power strategy and execution when you place the customer journey at the center of your content operation

Manage Work Intelligently
Map your campaigns and key initiatives across weeks, months, or the year to match flawless execution with changing business needs

Interrogate Your Content Strategy
Matrix views allow you to evaluate your plans from multiple points of view, so key activities work in parallel to organizational goals

Discover Strength in Flexibility
Utilize real-time calendaring updates and dynamic workflows to easily identify, solve, and streamline strategic roadblocks to success

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MessageBird https://digitalmarketingsupermarket.com/tool/messagebird/ Sun, 09 May 2021 13:08:43 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=54991 INBOX
Centralize your customer communication
Deliver simple, seamless customer support. Unify and track interactions across every messaging channel for more efficient processes and better customer experiences.

FLOW BUILDER
Engage customers through seamless automation
Create modern communication experiences that drive faster interactions, higher engagement, and more efficient processes without writing a single line of code.

DEVELOPER APIS
Deliver programmatic communications at scale
Build voice, SMS, WhatsApp, Messenger, WeChat and more directly into your application. Programmatically verify users, buy and use phone numbers, and manage contacts through REST APIs.

CHANNELS
Speak and be heard. Read and respond. On every channel.
Access every communication channel your customers use and love. Optimize your communications for reliability, quality, and cost, through a single API or user interface.

INSIGHTS & REPORTING
Learn from and improve your work
See how your business is performing in real time and take action. Identify your most active channels, measure your performance against SLAs, track ticket response and handling time, and more.

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Oribi https://digitalmarketingsupermarket.com/tool/oribi/ Sun, 09 Feb 2020 21:04:30 +0000 https://digitalmarketingsupermarket.com/tool/oribi/ Oribi

Oribi – If you’re looking for a tool to help you make sense of all the data out there, you need Oribi. With Oribi, you’ll get actionable insights that will help you drive results. It’s the perfect tool for anyone who wants to understand trends and changes in their industry. Plus, it’s easy to use so you won’t be lost in endless piles of data. Get started with Oribi today!

Oribi have an excellent4 week challenge designed to help build you skills and experience in optimizing your site – 4 Week Challenge

Oribi

Join Thousands of Companies Using Oribi

3 Billion+
Events collected
187 Million
Unique users tracked
22,900+
Funnels analysed
$756 Million
In revenue counted

Your Audiences Just Got 10x Better
Stop wrestling with pixels. Send 100% of your key user actions to any platform—zero code required.

Insights & Trends

Get clear answers, without the heavy lifting.
Getting lost in endless piles of data?
Oribi highlights what requires your attention and turns your data into action.
  • Get actionable insights to drive results
  • Understand trends and be ahead of changes
  • No BS, only the information you need

Magic Events

100% code-free event tracking.
Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase—making you completely independent from developers.
  • Track all your key conversions, even retroactively
  • See which site interactions companies like yours focus on
  • Never worry about maintenance—events are updated dynamically

Funnels, Correlations & More

Optimize for more conversions.
Great traffic is not enough!
Oribi’s optimization features empower you to understand what works, what doesn’t work, and how to drive more conversions.
  • Uncover where you lose prospects, even across domains
  • Reveal which events drive conversions
  • Never miss anything with Oribi’s insights

Marketing Channel Analysis

Invest in the right channels.
Nothing wastes your resources like investing in the wrong channels. Oribi helps you easily spot which channels bring the most engaged prospects and drive the most conversions. You can even track your ad spend and revenue, so you always know which channels bring the highest ROI.
  • Evaluate how each channel contributes to your goals
  • Stay on top of new referrers and spot opportunities
  • Track and compare multiple campaigns by their UTMs

Visitor Journeys

Pinpoint specific behavior.
Imagine you could look over your prospects’ shoulder.
Now you can! Oribi gives you access to every step of individual visitors to understand specific behavior and look into top paths.
  • Follow single visitors across different sessions and multiple domains
  • Use Oribi’s smart filters to look into journeys of specific segments
  • Connect email addresses to match journeys to your top prospects

Reports

Share your best results
Why would you spend hours to build your reports, if you can have it in a button click?
With Oribi, you get jaw-dropping, customized reports to share your great work with others.
  • Get ready-made, beautiful reports to share your results
  • Customize the look, logos and data you want to include
  • Schedule your reports to be shared automatically

Marketing Attribution

Connect all touchpoints.
Facebook, Instagram, Google, Youtube, … Your customers have several touchpoints before converting on your site.

This makes planning your marketing activities a struggle. Oribi’s Marketing Attribution solves this issue.

  • Uncover all touchpoints involved in a conversion
  • Choose different models to evaluate your activities
  • Define the right acquisition strategy for all your goals

Export Events

Supercharge your marketing.
Oribi lets you export your automatically tracked Magic Events to other platforms, making it quick and easy to use any visitor action in your various marketing activities.

Export Events is currently available for Facebook, Google, Hubspot, Klaviyo, and morewith new integrations being added all the time.

  • Create stronger Facebook Lookalike Audiences & Google Similar Audiences
  • Send personalized campaigns based on the actions visitors take on your site
  • Use website interactions to trigger powerful, automated workflows

If you want more Analytics Tools, then please do look further

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Refiner https://digitalmarketingsupermarket.com/tool/refiner/ Sun, 21 Mar 2021 02:39:10 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=58359 Refiner – Stop the guesswork. Ask your users.

Refiner helps you understand who your users really are, what they think, and how you can help them succeed.

Grow Your SaaS with Actionable Customer Insights
Ask your users any question

Track customer satisfaction (NPS, CSAT), enrich user profiles or research what to build next. Our beautiful survey widgets get you all the data you need.

Uncover unique customer insights

Create deep customer segments with survey responses and your own user data. Drill down into customer feedback, connect the dots and surface new insights.

Push survey data to your favorite tools

Enrich CRM profiles, personalize nurturing campaigns or alert sales about new opportunities. Put your survey data at work with our cloud integrations.

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