Eye Tracking – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Wed, 19 Jan 2022 15:37:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 CoolTool https://digitalmarketingsupermarket.com/tool/cooltool/ Thu, 13 May 2021 15:04:30 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=56432 Agile Behavioral Insights ONLINE
IMPROVE CUSTOMER ENGAGEMENT
Discover and validate what consumers see, think,
and feel beyond their conscious control on desktop and mobile

We are standing by to help
with your new research imperatives
Online tools for getting nonconscious measurements remotely (for quant and qual research):
Online webcam eye tracking for identifying where consumers’ attention goes.
Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products.
Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious.
Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys.
Free online surveys.Taking into account today’s situation and the importance of saving budgets, we’ve decided to offer our professional software for free. This option is available for both new and existing clients.

One platform.
Multitude of insights.
Start understanding your audience much better with intelligent insights based on nonconscious measurements. In several clicks, you can track consumers’ attention, emotions, and implicit value and get to know your brand perception and marketing communication performance — all at the one platform, all tools work ONLINE. Make better brands, products, ads, apps, and customer and user experience at any stage of development, from testing new concepts to finding actionable truths for strong marketing strategies.

Agile insights.
Fast. Affordable. Efficient.
A deeper understanding of consumers means better predicting their preferences and intention. The survey engine integrated with AI-powered webcam Eye Tracking, Emotion Measurement, Implicit tests (Implicit Priming Test, Reaction Time Test), EEG and Website Behavior Tracking allows you to uncover not only what consumers do but also WHY they do it. This innovative approach will accelerate brand progress, reduce research costs, and make your marketing impactful as never before.

 

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Realeye https://digitalmarketingsupermarket.com/tool/realeye/ Sun, 09 Feb 2020 21:04:29 +0000 https://digitalmarketingsupermarket.com/tool/realeye/ 100% human-based and online
Webcam Eye-Tracking with Mouse/Click-tracking, Facial Coding, Surveys; Analysis Dashboard, Data Exports and Panelists – all under a single license!

1. Create a study
Easily prepare a study in your web browser. Use images, videos or any website as a stimuli.

2. Gather the data
Track participants from any place in the world. Turn their webcams into a screen-based face & eye-trackers. Connect with any panel, survey, tool or system. All the data is stored in the cloud, available from any web browser.

3. Analyze the data
Use online dashboard to analyze gaze recordings, entertainment level, mouse movements, eye-tracking heatmaps with AOIs, or export the data to any tool.

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SeeVolution https://digitalmarketingsupermarket.com/tool/seevolution/ Wed, 12 May 2021 12:53:07 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=56519 Click, Eye tracking, and Attention Scroll Heat Maps
Our Live Heatmap customer experience tool offers you front row view to the way your customers engage with your website, the areas they prefer and the spots that frustrate them enough to abandon your site.
Use the Click, Mouse-over & Scroll heatmaps to view & analyse LIVE and accumulative customer behaviour data across your site. Now, that’s a show you don’t want to miss!

CLICK & EYE TRACKING
Understand what exactely catches your visitors’ attention and where they go to. Are they trying to click non clickable objects?
BACKSTAGE VIEWS
Use the perimeter cursor to mark a specific area on a heat map and get a visitor analysis breakdown for this section only!
ATTENTION SCROLL
Find the fold! How far down each page do your visitors go? How far up the page should your critical messages be placed?
If you’re using one of these CMS & eCommerce platforms to manage your website, we’ve made it real easy for you to use SeeVolution’s LIVE analytics.
Sign up for a Free Trial and we’ll guide you through a few easy steps that will get you on stage in no time!

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Sticky https://digitalmarketingsupermarket.com/tool/sticky/ Wed, 12 May 2021 12:00:57 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=56572 Sticky by Tobii Pro
Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers.

Webcam eye tracking and emotion analysis
For a fraction of the cost of traditional in-person research, the online platform Sticky by Tobii Pro enables large-scale quantitative eye tracking research and emotion recognition as a self-service. Using the participant’s webcam, market researchers gain valuable visual and emotional data on the impact and performance of existing or new designs and placements, for example, in packaging and advertising research. The platform is integrated with online survey engines and panel companies with global reach, enabling a distributed data collection setup and with a quick turnaround time.

Designing your study

Sticky is a cloud-based platform, allowing you to log in and conduct your research wherever you are. To set up a study, you can choose one of the pre-designed experiment templates including screener questions, instructions, media placeholders, and common survey questions. You can upload both images, such as ad or package designs, and videos as media. Our templates guide and speed up your preparations, reducing setup time to less than 10 minutes. If you need maximum flexibility, you may of course create your own experiment.

Launching your experiment
Through Sticky by Tobii Pro, you can access panels for quantitative sample sizes worldwide. Send the study to your desired participants, who will be able to participate through their browser at home using their own webcam, no plug-ins or downloads required. Simple instructions, a short but effective calibration and advanced algorithms guarantee high data quality. Depending on your demographics and sample size, fielding can be as quick as 24hrs.

 

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