Identity Resolution – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Wed, 12 Jan 2022 07:27:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 Fox Metrics https://digitalmarketingsupermarket.com/tool/fox-metrics/ Sun, 09 Feb 2020 21:05:23 +0000 https://digitalmarketingsupermarket.com/tool/fox-metrics/ Fox Metrics – Collect. Analyze. Target. Convert.
Don’t just stare at your data — do something with it. Besides advanced customer data, we give you the
tools to hone in on key segments, personalize your customer experience, and boost your bottom line.

Start building profiles and tracking customer activities

Create segments and targets
By tracking the behaviors of those people on your site and where they are coming from you can build unique segments that you can then be used as targets for your marketing efforts.

Personalize the experience of your customers

Use one or more of our marketing or research widgets to increase sales by engaging and capturing your fine tuned segments.

Create custom or use built-in reports
Create and view how customers are interacting without our widgets and optimize based on results. Create custom reports based on any activity performed by the customer.

]]> Zeta Global https://digitalmarketingsupermarket.com/tool/zeta-global/ Sun, 09 Feb 2020 21:04:20 +0000 https://digitalmarketingsupermarket.com/tool/boomtrain/ Never miss a growth opportunity
Zeta Global is a data-powered marketing technology company that combines the third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences, and drive customer acquisition, retention and growth.

Power Customer Growth
The flexibility of a sophisticated Marketing Cloud, with the scale and accuracy of data within the Walled Gardens.

Your customers’ expectations are always changing.
The Zeta Marketing Platform leverages industry-leading Artificial Intelligence to understand customer intent, leveraging more than 2.4 billion identities to create more personalized experiences that meet each customer’s expectations ultimately driving better outcomes.
FORESIGHT
Data Cloud
More unique data to find your next best opportunity: Infuse your marketing plan with a continuous view of 2.4B+ consumers, their demographics, location, behavioral and transactional signals to find their most monetizable touchpoints.

Identity Management
Identity Resolution (IDR) connects every consumer touchpoint for a real-time view that enables omnichannel personalization with accuracy, flexibility, and scale.

Customer Data Management
insightlink

INSIGHT
Omnichannel Orchestration and Engagement
Our AI predicts and personalizes the experiences that will resonate most with consumers across all channels, including:

Email
Enterprise volume, advanced sequencing, and continuous optimization define our best-in-class Email abilities.

Display

Site Personalization

Social

HINDSIGHT
Understand what to do next
Our platform ingests live consumer behavior, performance and attributes across all channels, allowing you to attribute lift and improve performance across the customer lifecycle.hindsightlink

Omnichannel Attribution
Deterministic attribution of performance across all touchpoints informs new opportunities and engagement strategies.

Live Reporting and Visualization

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