Marketing Attribution – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Fri, 07 Oct 2022 11:43:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 Adjust https://digitalmarketingsupermarket.com/tool/adjust-2/ Sun, 09 Feb 2020 21:05:11 +0000 https://digitalmarketingsupermarket.com/tool/adjust-2/ The analytics platform marketers trust
Adjust is the mobile marketing platform for marketers around the world wanting to grow their app.

What we do

Grow your app business at any stage
We provide a single platform for mobile attribution, campaign automation, and data privacy and protection — all informed by accurate, high-quality data. We believe nothing should get in the way of your growth, which is why we provide all the features you need to successfully scale.

Measure
Better understand what motivates your end users at every point in their journey, with insights across the customer lifecycle. We provide the intelligence and visibility you need to make smarter decisions and grow lifetime value.

Automate
Get unrestricted access to features that make it easier to measure ad performance, identify your best users, and optimize your campaigns. With built-in automation, our solutions free you up to focus on developing creative campaigns and scaling your reach.

Protect
Build customer trust with rigorous data protections that adhere to the world’s most stringent privacy regulations. Protect your campaigns with solutions that prevent fraudsters from distorting your data and draining your budgets.

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Appsflyer https://digitalmarketingsupermarket.com/tool/appsflyer/ Sun, 09 Feb 2020 21:05:43 +0000 https://digitalmarketingsupermarket.com/tool/appsflyer/ Attribution data you can trust
Accurate data, a customer-centric approach, and privacy by design make AppsFlyer the attribution platform of choice for the world’s leading brands

The foundation of your marketing tech stack
AppsFlyer gives you all the tools you need to drive marketing success

Attribute every touchpoint across the user journey

Engage your users when and where it matters most
Protect your ad spend against mobile fraud
Analyze your performance in real-time
Segment and manage your audiences from one centralized dashboard

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Attribution App https://digitalmarketingsupermarket.com/tool/attribution-app/ Sun, 09 Feb 2020 21:04:28 +0000 https://digitalmarketingsupermarket.com/tool/attribution-app/ Attribution App – Simplify Data-Driven Marketing

Go from single-touch chaos to business outcomes faster than ever before with Attribution

Attribution PLATFORM
Attribution is a multi-touch attribution solution that empowers marketers to optimize ROI with confidence. Through our patent pending technology, Attribution gives marketers the data to instantly know which touches and channels are working and which ones are not. Marketers can double down on higher converting touches, monitor promising channels, and stop poor performing campaigns.

Multi-Touch Attribution
Built for Data-Driven Marketing

Visibility
Attribution integrates and analyzes every marketing touch, channel and account across the buyer’s journey and down to individual buyers

Fidelity
Granular performance data and patent-pending attribution engine and rules-based cohorting to audit every click, conversion and revenue allocation

Usability
Easy to set up and easy to use interface with intuitive workflows, advanced visualizations and unlimited reporting flexibility for marketers

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Bizible https://digitalmarketingsupermarket.com/tool/bizible/ Sun, 09 Feb 2020 21:05:15 +0000 https://digitalmarketingsupermarket.com/tool/bizible-2/ Marketing-Powered Growth
Unmatched Visibility. Smarter Decisions. Boundless Growth.

Discover the Journey
Sophisticated every-touch attribution built to handle and reveal the complexity of today’s B2B buyer journey.

Lead Transformation
Granular performance data and machine learning forecasts—the foundation for digital transformation and a data-driven culture.

Grow
Powerful insights to help every marketer, from CMO to channel manager, maximize their ability to power growth.

Thousands of data-driven marketers trust Bizible

Bizible helps us to understand the true value of the money we are spending and provide actionable insight for how we should allocate our spend.

#1 in Marketing Performance Management and Revenue Attribution for All Marketers

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Branch https://digitalmarketingsupermarket.com/tool/branch/ Sun, 09 Feb 2020 21:05:34 +0000 https://digitalmarketingsupermarket.com/tool/branch/ Supercharge your mobile growth.
Increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

The industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. The best in mobile use Branch.

Flawless user experiences
Better performance in every channel across web, email, ads, and app

Branch handles all the complexity so that your links work across every platform and channel. Our strong link matching guarantees that your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you drive better performance in all of your channels.

Attribution & Analytics
Attribution for everything
Capture every customer touchpoint across any channel, platform, and OS.

Customer journeys are fragmented across channels and platforms, but legacy attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.

Branch’s People-Based Attribution uses deterministic web cookie + device ID pairs to match touchpoints from every channel with conversions on any platform. We empower you to eliminate the ambiguity of fingerprint-based attribution and unify fragmented data to show you each customer’s full journey. The result: more data to optimize your campaigns and maximize ROI.

Seamless integrations
The missing piece of your marketing stack

Branch works together with all the tools in your existing marketing set. We integrate with leading email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go.

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Content Square https://digitalmarketingsupermarket.com/tool/content-square/ Sun, 09 Feb 2020 21:05:16 +0000 https://digitalmarketingsupermarket.com/tool/content-square-2/ Content Square – What is the secret behind conversion?
Insights for all
Our unique data visualisation turns even non-analysts into customer experience experts.
Data for All
Empower everyone on the digital team to measure the impact of their actions.

Customer Journey Analytics
Want to know how many users arriving from a recent email campaign made a purchase, and what journey they took to checkout? Interested in knowing the percentage of visitors who added items to cart but exited your site without purchasing after reading the delivery conditions?
Our Customer Journey Analytics show you where users struggle so you can remove roadblocks to conversion.

Zone-Based Heatmaps
Want to improve form completion by identifying unnecessary effort and frustration that leads to abandonment? Our update on traditional heatmaps gives everyone on your team an intuitive, self-service way of visualizing digital performance so you can optimise accordingly.

Benchmark and Reporting
Compare any in-page element with industry averages so you can identify and fix underperforming areas of the site quickly.

Retroactive Behavorial Segmentaton
Rushed a new holiday promo to market before you went on vacation, but didn’t have time to preplan tags? No problem. CS collects all the data while you are away so that you have actionable insights to come back to.
See how visitors interacted with the new experiences, use segmentation to visualize how it impacted their behaviour on the rest of the page, and learn how it changed their journey through the rest of the site.

AI Alerts and Insights
When it comes to digital marketing actions, we know that timing and accuracy are key. That’s why we’ve developed a system of AI Alerts and Insights that speeds up your responsiveness by delivering dependable, tactical advice to your team right on time.

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Gauges https://digitalmarketingsupermarket.com/tool/gauges/ Sun, 09 Feb 2020 21:05:16 +0000 https://digitalmarketingsupermarket.com/tool/gauges/ Website Analytics you can Actually Understand
Gauges helps you focus on your most important web traffic stats — in real time.
Real Time Web Analytics
Gauges is updated live as each view comes in. You never even
have to refresh the dashboard. No more waiting for today’s metrics!

Gauges user-friendly UI makes it easy to monitor multiple sites at once and get the info you need.

The Important Stuff, Done Right
We help you focus on the most actionable website traffic metrics –
how many visitors come to your site, where they come from, and where they go. See Your Visitors with AirTraffic Live
AirTraffic shows you live traffic to all of your sites, on one single full-screen map –
automatically updated as new visitors arrive.

Quickly Share with your Team
We make sharing traffic data as easy as can be.
No access control lists or complicated permissions – just quick access to the important data.

Marketing Attribution Software for Web business (Coming Soon)
Track all the touchpoints of customers, do the right marketing attribution, custom build attribution models and improve ROI on the spend in one tool.

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Liveramp – Cross Channel Measurement https://digitalmarketingsupermarket.com/tool/liveramp-cross-channel-measurement/ Sun, 09 Feb 2020 21:04:46 +0000 https://digitalmarketingsupermarket.com/tool/liveramp/ Measurement: Uncover Insights, Prove Impact

Identity-enabled cross-channel measurement

Connect data at scale

Accurately quantify business outcomes

Sustainable, neutral solutions

Without accurate measurement, marketers can’t effectively prove the value of their investments.

Gaps in customer intelligence, siloed and disconnected data, and a constantly changing landscape
lead to missed opportunities.

Remove common barriers to measurement so you get more valuable insights and can make better decisions.

LiveRamp connects siloed data, helping you build your customer intelligence, understand your impact on the path to purchase, and more accurately measure ROI.

Develop a Source of Truth
Our identity translation technology precisely connects data from disparate sources to create a source of truth that serves as the foundation of measurement, bringing greater accuracy, measurement, and analytics while preserving consumer privacy.

Deepen Customer Intelligence
Truly understanding your customer and the impact of your marketing initiatives on their journey allows you to better provide the right experiences to drive their path to purchase. LiveRamp’s measurement suite delivers an expanded view of your customer engagement throughout the marketing funnel.

Prove Cross-Channel Impact
Break data silos and connect various marketing touch points across online and offline channels, including digital and TV, whether your customer is at home or at work. A more holistic view of an individual, household, or account enables you to prove ROI, increase efficiency, and drive the outcomes that matter to you.

 

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Oribi https://digitalmarketingsupermarket.com/tool/oribi/ Sun, 09 Feb 2020 21:04:30 +0000 https://digitalmarketingsupermarket.com/tool/oribi/ Oribi

Oribi – If you’re looking for a tool to help you make sense of all the data out there, you need Oribi. With Oribi, you’ll get actionable insights that will help you drive results. It’s the perfect tool for anyone who wants to understand trends and changes in their industry. Plus, it’s easy to use so you won’t be lost in endless piles of data. Get started with Oribi today!

Oribi have an excellent4 week challenge designed to help build you skills and experience in optimizing your site – 4 Week Challenge

Oribi

Join Thousands of Companies Using Oribi

3 Billion+
Events collected
187 Million
Unique users tracked
22,900+
Funnels analysed
$756 Million
In revenue counted

Your Audiences Just Got 10x Better
Stop wrestling with pixels. Send 100% of your key user actions to any platform—zero code required.

Insights & Trends

Get clear answers, without the heavy lifting.
Getting lost in endless piles of data?
Oribi highlights what requires your attention and turns your data into action.
  • Get actionable insights to drive results
  • Understand trends and be ahead of changes
  • No BS, only the information you need

Magic Events

100% code-free event tracking.
Without using any code at all, Oribi’s Magic Events technology tracks everything visitors do on your website—every button click, form submission, page visit, or purchase—making you completely independent from developers.
  • Track all your key conversions, even retroactively
  • See which site interactions companies like yours focus on
  • Never worry about maintenance—events are updated dynamically

Funnels, Correlations & More

Optimize for more conversions.
Great traffic is not enough!
Oribi’s optimization features empower you to understand what works, what doesn’t work, and how to drive more conversions.
  • Uncover where you lose prospects, even across domains
  • Reveal which events drive conversions
  • Never miss anything with Oribi’s insights

Marketing Channel Analysis

Invest in the right channels.
Nothing wastes your resources like investing in the wrong channels. Oribi helps you easily spot which channels bring the most engaged prospects and drive the most conversions. You can even track your ad spend and revenue, so you always know which channels bring the highest ROI.
  • Evaluate how each channel contributes to your goals
  • Stay on top of new referrers and spot opportunities
  • Track and compare multiple campaigns by their UTMs

Visitor Journeys

Pinpoint specific behavior.
Imagine you could look over your prospects’ shoulder.
Now you can! Oribi gives you access to every step of individual visitors to understand specific behavior and look into top paths.
  • Follow single visitors across different sessions and multiple domains
  • Use Oribi’s smart filters to look into journeys of specific segments
  • Connect email addresses to match journeys to your top prospects

Reports

Share your best results
Why would you spend hours to build your reports, if you can have it in a button click?
With Oribi, you get jaw-dropping, customized reports to share your great work with others.
  • Get ready-made, beautiful reports to share your results
  • Customize the look, logos and data you want to include
  • Schedule your reports to be shared automatically

Marketing Attribution

Connect all touchpoints.
Facebook, Instagram, Google, Youtube, … Your customers have several touchpoints before converting on your site.

This makes planning your marketing activities a struggle. Oribi’s Marketing Attribution solves this issue.

  • Uncover all touchpoints involved in a conversion
  • Choose different models to evaluate your activities
  • Define the right acquisition strategy for all your goals

Export Events

Supercharge your marketing.
Oribi lets you export your automatically tracked Magic Events to other platforms, making it quick and easy to use any visitor action in your various marketing activities.

Export Events is currently available for Facebook, Google, Hubspot, Klaviyo, and morewith new integrations being added all the time.

  • Create stronger Facebook Lookalike Audiences & Google Similar Audiences
  • Send personalized campaigns based on the actions visitors take on your site
  • Use website interactions to trigger powerful, automated workflows

If you want more Analytics Tools, then please do look further

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Prismana https://digitalmarketingsupermarket.com/tool/prismana/ Sun, 09 Feb 2020 21:05:17 +0000 https://digitalmarketingsupermarket.com/tool/prismana/ Know Where Your Business is Coming From
Prismana® helps businesses simply and cost effectively understand where their
efforts are paying off — and where they are not.

And does it without disrupting your other systems.
THE CONCEPT
It’s Simple: Let Your Customers Contact You the Way THEY Feel Comfortable
admin panel
Is Prismana right for your business?
FIND OUT

SO MUCH GOOD

Track Calls, Emails, Contact Form Fills, just about anything….

CALL TRACKING ON YOUR TERMS
Don’t pay excessive rates for inbound service that should be little or no cost with a good phone system in place. Use your numbers and current system and leave the swapping to us.

TRACK CONTACTS THAT DON’T CALL
Although we live in a mobile world, people don’t always use the phone as, well, a phone. They often prefer to email or fill out a form. That will render traditional call tracking useless.

MEASURE WHAT MATTERS TO YOU
Traditional analytics platforms are great but they can be hard to filter out. Now you don’t need to. Prismana will only monitor what you want it to. If that changes, Prismana adjusts.

LESS QUALIFYING, MORE SELLING
Forget about asking your potential customers exactly how they found you. Salespeople don’t like doing it and customers don’t always let you know – but managers need it. Prismana automatically gives you this information for the channels that you are monitoring. Now you’ll know
where they came from.

EASE OF USE
There are solutions out there to help you measure your business. However, they have a steep learning curve which means they don’t really get used or they get used by one or two people. What happens if those people leave your organization? With Prismana, you never have to worry about that. Anyone can use it.

SCALABILITY FOR ANY BUSINESS
Lots of solutions are relatively affordable – when you first sign on – but as your needs grow and your company grows they can ratchet up the pricing accordingly. Prismana has no variable costs so if you double your salesforce or triple your inbound leads, there’s no additional cost. We’ve got you covered.

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