Mobile Analytics – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Fri, 07 Oct 2022 11:43:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 App Annie https://digitalmarketingsupermarket.com/tool/app-annie/ Sun, 09 Feb 2020 21:05:34 +0000 https://digitalmarketingsupermarket.com/tool/app-annie/ The mobile performance standard
Our mobile market data and analytics platform fuels winning consumer experiences worldwide.

App Annie Intelligence
With data on over 8 million apps and thousands of websites, get the complete picture of the mobile landscape you need to acquire and retain customers, prioritize your roadmap, enter new markets, and optimize ROI.

App Annie Connect
Track your own apps’ most critical data, including downloads, revenue, usage, and advertising – all in one place.

App Annie Libring
Maximize monetization and optimize ad spend with data aggregated and normalized from 350+ connectors. Reveal high-performing partners, networks, and platforms to gain a competitive advantage.

PRODUCT ANNOUNCEMENT
New from App Annie: Advanced Reviews
Address bugs and other pain points faster. Validate and improve your product roadmap. Glean insights from competitors’ app reviews and inform your own mobile strategy.

]]>
Apptopia https://digitalmarketingsupermarket.com/tool/apptopia/ Wed, 12 May 2021 13:22:40 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=56290 Make better decisions with mobile intelligence

Use mobile data to guide your marketing, product, sales and investment strategies

Learn from your competition

One platform to track your competiton’s entire mobile footprint

Benchmark against your market
Track your competitors’ performance
Discover trends in cross app usage

Data that is a leading indicator of company performance

Paypal’s mobile sessions are a leading indicator of transaction volume
Glu Mobile’s IAP revenue has a strong correlation with company revenue
Mobile is a strong indicator of Peloton’s connected fitness subscribers

Don’t waste time chasing
bad leads

Powerful tools and data to scale your sales funnel

Uncover ideal target accounts
Enrich your sales outreach
New leads sent straight to your inbox

Data driven deal discovery to stay ahead of the curve

Mobile data to help identify your next portfolio company

Scale your sourcing efforts
Evaluate investment opportunities
Stay updated on performance milestones

Who is Apptopia for?

Marketing &
Strategy

Make more data driven decisions by tracking your market and competition

Sales & Corporate
Development

Feed your pipeline and enrich existing leads with mobile insights

Equity Analysts &
Quants

Surface mobile signals
to forecast company
performance

Venture Capital &
PE Firms

Source, track and evaluate
potential investment
opportunities

 

]]>
Branch https://digitalmarketingsupermarket.com/tool/branch/ Sun, 09 Feb 2020 21:05:34 +0000 https://digitalmarketingsupermarket.com/tool/branch/ Supercharge your mobile growth.
Increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

The industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. The best in mobile use Branch.

Flawless user experiences
Better performance in every channel across web, email, ads, and app

Branch handles all the complexity so that your links work across every platform and channel. Our strong link matching guarantees that your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you drive better performance in all of your channels.

Attribution & Analytics
Attribution for everything
Capture every customer touchpoint across any channel, platform, and OS.

Customer journeys are fragmented across channels and platforms, but legacy attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.

Branch’s People-Based Attribution uses deterministic web cookie + device ID pairs to match touchpoints from every channel with conversions on any platform. We empower you to eliminate the ambiguity of fingerprint-based attribution and unify fragmented data to show you each customer’s full journey. The result: more data to optimize your campaigns and maximize ROI.

Seamless integrations
The missing piece of your marketing stack

Branch works together with all the tools in your existing marketing set. We integrate with leading email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go.

]]>
Countly https://digitalmarketingsupermarket.com/tool/countly-2/ Sun, 09 Feb 2020 21:05:15 +0000 https://digitalmarketingsupermarket.com/tool/countly-2/ Secure and extensible product analytics
Countly is the best analytics platform to understand and enhance customer journeys in web, desktop and mobile applications.

On-prem or private cloud
Countly can be installed on-premises or in a secure private cloud setting in any geography your business needs. With either option you retain 100% ownership of collected data and will have direct access to granular, raw product analytics data.
Extensible via plugins
Our customers create their own plugins to add specific analytics and marketing capabilities they need in Countly for their web, desktop, IoT and mobile apps. Finally, an analytics platform that fits your business requirements and eliminates the need to decide between build vs buy.
A single dashboard
Countly comes packed with powerful plugins such as user profiles, push notifications, crash analytics and attribution. You don’t need to use 10 different products anymore and will have access to all the tools you need from a single secure dashboard.
It’s time to understand and enhance your customer journey

]]>
Sensor Tower https://digitalmarketingsupermarket.com/tool/sensor-tower/ Sun, 09 Feb 2020 21:05:36 +0000 https://digitalmarketingsupermarket.com/tool/sensor-tower/ Sensor Tower is a comprehensive intelligence tool for mobile app store marketing. Learn the ins and outs of optimizing ad sets, generating downloads, and better recognizing what the target audience wants. Begin to dissect a well-laid-out app audit for how the marketing campaign has been positioned, what needs work, and what will generate user engagement. This is a world-class tool for understanding app intelligence, how various data sets work, and which strategies are best suited for your app. Go through various ad sets, pinpoint their efficiency metrics, and quickly begin to push in front of the competition with fine-tuned creatives.

Data That Drives App Growth
Sensor Tower equips you with the data and insights needed to master the mobile app ecosystem.

Data to Answer Critical Business Questions
How is the mobile ecosystem changing?
Sensor Tower is relied upon by financial analysts, VCs, and publishers who are leveraging the data to identify the fastest growing apps, emerging markets, and more.

What will help me increase traffic to my app?
Discover new keywords that will drive the right users to your app page. Develop a clear action plan, tailored to your app, to help you rank in search.

What are the best apps doing?
Get custom alerts when a competitor soft-launches or makes a new strategic move. Know what’s working for your competition before even they do.

How do my ad campaigns measure up?
Get a real-time leaderboard of the top mobile advertisers each week. See who is running new campaigns and which creatives are working.

Gain Valuable Insights On The Greater App Economy
Usage Intelligence
The metrics you need to separate app growth from noise.
Usage Intelligence empowers the Fortune 500 and investment teams in their evaluation of the app economy. With Usage Intelligence you can unveil the metrics that matter most to app vitality. Quickly surface the apps with the best retention, active users, session data and more with the industry’s most trusted data.

App Intelligence
Drive organic growth with the leading App Store Optimization platform.
Your one-stop shop for App Store Optimization and the monitoring of your app’s marketplace performance. Review daily downloads and revenue reports, strategize keyword selection, keep tabs on rankings, analyze reviews, monitor localization efforts, and track your competitor’s every move.

Store Intelligence
Make strategic decisions with the industry’s most accurate estimates.
Whether you’re digging into marketplace performance of your competition or advising clients on the latest app economy trends, make decisions based on the best global download and revenue estimates for the App Store and Google Play.

Ad Intelligence
Discover top creatives. Shape your user acquisition strategy.
Gain a leg up on your competition by integrating Ad Intelligence into your workflow. Analyze the top advertising and ad-displaying apps across major ad networks. Discover insights such as which apps networks partners with, where competitors target spend, and which of their creatives are most effective.

]]>
Smartlook https://digitalmarketingsupermarket.com/tool/smartlook/ Sun, 09 Feb 2020 21:05:14 +0000 https://digitalmarketingsupermarket.com/tool/smartlook/ Analyze user behavior in ways never possible before
Smartlook records users on websites and in mobile apps. With features that allow you to find useful information even in thousands of recordings in no time.

Qualitative analytics for websites and mobile apps
Start understanding the ‘whys’ of your users’ behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Discover the power of qualitative analytics

Your data in complete context

Our unique features

Always-on visitor recordings
See your website through your visitors’ eyes. Visitor recording is always on, which means you’ll catch every visitor that comes to your page. Watch replays to discover what your visitors interact with and what makes them leave.

Heatmaps
Get superior UX insights and understand user behavior better. Where are your visitors clicking? How far do they scroll? What do your new visitors do differently from returning ones? Get answers with heatmaps.

Automatic event tracking
Once you start using Smartlook, all events on your pages are tracked, so you never miss out on events data. With built-in tools, you don’t need a developer to help you with events — you can do it all yourself.

Conversion funnels

Get peak clarity with funnels and built-in recordings at every step. If you see a massive drop between steps in your funnel, Smartlook will show you recordings of the visitors that churned between these steps.

]]>