Programmatic Advertising – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Fri, 14 Jan 2022 02:34:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 Jampp https://digitalmarketingsupermarket.com/tool/jampp/ Sun, 09 Feb 2020 21:04:47 +0000 https://digitalmarketingsupermarket.com/tool/jampp/ The growth platform of choice for on-demand apps worldwide.
Jampp is the best way to grow your app’s incremental revenue through programmatic advertising. Unlock new growth today.

We unlock programmatic advertising to drive incremental performance.
Jampp’s technology platform combines mobile user acquisition and app retargeting to accelerate growth across the entire customer life cycle.

Mobile User Acquisition Product
USER ACQUISITION
Find more people to install and use your app

EXPLORE
App Retargeting Product
APP RETARGETING
Re-engage app users for incremental revenue

Why Growth Marketers Love Us
BUILT FOR THE ON-DEMAND ECONOMY
We were part of the earliest wave of mobile-first companies, and our platform was purpose-built to satisfy the needs of on-demand apps. We understand your users’ journey and your growing pains
Food delivery app mobile ad
OBSESSIVE ABOUT OUTCOMES
Whether you want to increase bookings, win market share or lower your cost-per-acquisition, our technology and team are laser focused on hitting your goals.
BETTER THAN IN-HOUSE
All the good things that come with an in-house programmatic setup like transparency, customized bidding, insights and pricing control without the hassle of hiring and training a team.

]]>
Simpli.fi https://digitalmarketingsupermarket.com/tool/simpli-fi/ Wed, 03 Nov 2021 04:34:20 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=55365 WHO WE WORK WITH —

Our clients leverage Simpli.fi’s ability to customize audiences to local needs, provide superior performance on high volumes of localized campaigns, and drive higher ROI in their digital business.

LOCAL MEDIA GROUPS

Be the leader in digital with the comprehensive platform for localized advertising.

ADVERTISING AGENCIES & MULTI-LOCATION BRANDS

Achieve unparalleled performance through localization of targeting, messaging, and budgeting.

TRADE DESKS & NETWORKS

Bring the power of localization to programmatic campaigns both large and small.

DELIVERING PERFORMANCE ON HIGH VOLUMES OF LOCALIZED CAMPAIGNS

Simpli.fi’s ability to optimize audiences for local needs, coupled with its automated processes for campaign entry, management, optimization, and reporting, enable us to deliver performance on high volumes of localized programmatic campaigns. Whether your company manages hundreds or thousands of campaigns, Simpli.fi is the proven solution for you.

UNSTRUCTURED DATA

Does the world really need another programmatic marketing platform? Probably not. Could it use a better one? Definitely.

At Simpli.fi we understand that when it comes to programmatic, the data makes all the difference. That’s why we take our data unstructured.

]]>
StatSocial https://digitalmarketingsupermarket.com/tool/statsocial/ Fri, 07 May 2021 15:45:32 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=59215 Silhouette™ by StatSocial
Silhouette™ is the industry’s first audience intelligence platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette™ uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience.

Silhouette™ solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes. For the first time ever, brands are now able to turn their market research, marketing personas and surveys into highly scalable and addressable audiences.
Identity Graph
At the core of Silhouette™ is a social identity graph of more than 1.2 billion profiles sourced from 60 different platforms and more than a million websites, 300 million individual email accounts, and more than one billion IP addresses and mobile devices. All of these accounts are linked and correlated using Silhouette’s patented ‘Identity Graph’ algorithms to unique identities that together cover more than 70% of US households.

Taxonomy
Silhouette™ evaluates each of the identities using a broad taxonomy that includes more than 85,000 segments. The categories in the taxonomy include earned media content consumption, influencers, consumers brand preferences , interests, IBM Watson Personality Insights, and passions. Silhouette’s taxonomy methodology is more powerful than an 85,000-question survey because it is available at a vastly greater scale. Silhouette’s taxonomy reflects actual consumer choices and behaviors, and the underlying data is regularly updated to ensure accuracy and timeliness.

Audience Builder
Our Audience Builder forms a Silhouette™ of your ideal audience — the audience is anonymized yet full of the most import elements of your persona. Virtually any set of criteria can be used to find an audience — a capability we call ‘Build your own persona’. This is particularly useful for brands that have developed proven audience personas using internal marketing research and wish to scale their audiences across a large identity set. Similarly, brands can provide a set of identities to Silhouette™ and its algorithms will first determine one or more personas for the set based on their social interests and then find larger audiences with similar interests.

]]>