Tag Management – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Thu, 13 Jan 2022 02:07:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 Matomo https://digitalmarketingsupermarket.com/tool/matomo/ Sun, 09 Feb 2020 21:05:15 +0000 https://digitalmarketingsupermarket.com/tool/matomo/ Matomo – A web analytics revolution has begun …
Take back control with Matomo Analytics – a powerful web analytics platform that gives you and your business 100% data ownership and user privacy protection.

Matomo has revolutionised what an all-in-one web analytics platform should be.

Powerful Web Analytics Platform
Heatmaps, Sessions Recordings, A/B Testing, Funnels, Goals, Form Analytics
Visitor Profiles
Enhanced SEO Features
Matomo Tag Manager
GDPR Manager
Roll-Up Reporting
White Label
Take back control of your data
With Matomo, the philosophy around data ownership is simple, you own your data, no one else.

People believe in us for that reason, and we will continue to champion the right for people to be in control of their data. This is why Matomo is trusted and used among industries with strict compliance and data privacy regulations.

100% data ownership
User-privacy protection
Reliable & secure
GDPR Manager
Log server analytics (if required)
Cloud host or host On-Premise
Export and migrate your data between hosting options at any time

100% Accurate Data
Did you know accurate data reporting is often capped? Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual.

This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?

Take the challenge: Compare your Google Analytics data (sampled data) against your Matomo data.

Data Sampling Matomo vs Google Analytics. Matomo is 100% accurate.

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Tag Inspector https://digitalmarketingsupermarket.com/tool/tag-inspector/ Sun, 21 Mar 2021 19:33:01 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=70267 Tag Governance Made Easy

The aim of successful tag governance is to ensure complete, compliant, and efficient data collection across all of your digital properties. Accomplish this goal with a single, convenient platform: Tag Inspector.

What Does Tag Inspector Provide?
Complete Data

Full Visibility of Tag Architecture

With over 2,500 unique platforms in our tag library, gain unparalleled visibility into all tags loading and the data each is collecting. Tags loading from the source, through a tag management system, or piggybacking from another third party are all identified and displayed.

Compliant Data

Monitor Privacy Requirements Across All Digital Properties

Audit, define, and monitor your tag governance policy for all of your global websites. Tag Inspector provides one place to view all tags loading on all websites across all conditions of user consent. Users can quickly identify and remediate compliance risks with our Privacy & Compliance Module.

Efficient Data Collection

Validate Data Collection Requirements In Realtime

Define your data architecture requirements for all tags loading and data layer objects. Tag Inspector handles the rest with comprehensive testing and validation for both QA and production environments, alerting you in real-time when anything breaks.

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Velocidi https://digitalmarketingsupermarket.com/tool/velocidi/ Sun, 09 Feb 2020 21:05:14 +0000 https://digitalmarketingsupermarket.com/tool/velocidi/ OWN YOUR DATA
OWN YOUR GROWTH

Velocidi gives you the power to harness real-time 1st-party data, and use it to run predictive models for improving customer lifetime value, churn rates, MROI, and more.

The Only Private Customer Data Platform
Think twice before sending your customer data into someone else’s SaaS environment.

Velocidi runs behind your firewall, deploying 1st party tags, so you have full ownership and control of your data. Additionally, we help protect your customers’ privacy with anonymized identifiers, so your data stays private even when activating segments on DSPs and other channels.

Your customers’ trust is the foundation of your business. Choosing a private solution ensures your ability to stay in control.

Collect
Collect real-time behavioral data from your website or online store, and combine it with data from all of your online and offline customer touch points. The Velocidi CDP gives you enterprise-level control with a ready to use interface for self-service data management and transformation. All of your omnichannel data is resolved into clean, persistent customer profiles.

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