Realytics
Realytics
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Description
TV is becoming digital.
Seize this opportunity!
Realytics
At the core of TV-digital convergence
Realytics, with you all the way:
Have a clear view of the client’s journey, from the TV-viewer to the web visitor
Performing in advertising is not only made for digital marketers. Television is also a great drive to web, drive to app and drive to call vector. Realytics’ solutions help you reveal and magnify the value delivered by digital channels, so you can justify and optimise your TV investments!
Spot detectionTV
Thanks to a proprietary spot detection technology at the first second of diffusion, Realytics can link your incremental traffic to each TV spot broadcast.
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Drive to web
impact maximisation
Did you know that the very first impact of TV is usually seen on search? We observe an average +45% of requests about your brand. Make sure you reach an optimal drive to web impact by synchronizing each of your TV spot to you search campaigns.
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TV performance
analysis
Realytics measures and analyses the impact of your TV campaigns on various digital channels: web, apps, call centers, sms… Optimize your TV investments based on business and branding indicators.
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TV segments digital
activation
Capitalise on your TV investments by making sure your’re converting a higly engaged audience, thanks to our unique TV-visitors identification algorithm.