User Research – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Fri, 14 Jan 2022 02:34:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 Atlas https://digitalmarketingsupermarket.com/tool/atlas/ Sun, 09 Feb 2020 21:05:12 +0000 https://digitalmarketingsupermarket.com/tool/atlas/ What is ATLAS.ti?
ATLAS.ti is a powerful workbench for the qualitative analysis of large bodies of textual, graphical, audio and video data.

Sophisticated tools help you to arrange, reassemble, and manage your material in creative, yet systematic ways. ATLAS.ti keeps you focused on the material itself. Whether your field is anthropology, economics, criminology, or medicine: ATLAS.ti will meet your qualitative analysis needs!

Huge Variety Of Media Types
ATLAS.ti offers an unsurpassed range of media for you to work with: Whether it’s coding hundreds of documents, audio clips or photos, ATLAS.ti will never let you down!

Work with text documents in all major formats–including txt,.doc, .docx, .odt, and, of course, .pdf. Perform fully automated searches across one or multiple documents, auto-coding, and other powerful semantic operations to extract meaning.

Enjoy the freedom of working with dozens of graphic and audio formats (.wav, ,mp3, .wma, etc.) as well as most common video types (.avi, .mp4, .wmv, etc.).

You can import data from Evernote, Twitter, and your favorite Reference Manager for a literature review . Or import entire surveys to analyze answers to open-ended questions.

Explore Material In Great Depth
Get to know your material in tremendous depth. Code systematically and develop a system of meaning that unlocks your specific research subject. Explore your data with the Network Editor, the Text Search Tool, word clouds, word frequency tables, and through the various query options.

These tools will help you to discover the intricate hidden “texture” of your data, its interwoven meanings.

Powerful Tool set
ATLAS.ti offers a set of tools and features that are powerful and flexible enough to get to the bottom of even the most complex data material.

Your central workspace in ATLAS.ti serves as a container for your project’s data. Access to all basic project components such as your documents, highlighted/coded data segments, codes, memos, hyperlinks, groups, or networks is fast and comfortable.

Coding can be done by simply dragging codes onto the selected piece of data. Object Managers, the Project Explorer, and the Co-occurrence Explorer let you browse and navigate through your project data.

Link your findings in a semantically meaningful way.

Visualize your findings and interpretations in a digital mind map as you go.

Unique Features
The interactive margin area is a unique work space in ATLAS.ti not surpassed by any other program on the market. It permits a uniquely intuitive way of interacting with your data, digitally transferring the traditional paper-and-pen analogy in the digital world.

The quotation level is also radically unique to ATLAS.ti. If offers an analytic level below coding and better supports inductive, interpretive research approaches like grounded theory, hermeneutic, discourse analysis, sociology of knowledge, or phenomenology than any other software.

This can also be said about the ATLAS.ti network / visualization function. It offers the most integrated way of working with your data, it is a tool for visualization as well as for analysis, for data organization as well as conceptual level analytic work and data presentation.

Because of the way ATLAS.ti manages data under the hood, it allows for handling much larger projects than other products: ATLAS.ti handle projects that contain thousands of documents and/or tens of thousands of coded data segments.

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Clearly Here https://digitalmarketingsupermarket.com/tool/clearly-here/ Sun, 09 Feb 2020 21:04:14 +0000 https://digitalmarketingsupermarket.com/tool/clearly-here/ Offer your customers a seat at the table
Launch a transparency campaign to cultivate lively feedback and build trust.

Host a pin board of ideas
Inspire, listen and react.
Customers post, share and discuss new ideas

Validate concepts before going to market

Promote surveys and get campaign reactions

Keep up with a rapidly evolving market

Transparency-Campaign-Manager
Track activity
as it happens
Easy-to-manage results.
Accessible from any device, Team Managers access the Admin Panel to organize feedback, moderate customer ideas, view analytics, observe behaviors, reply to messages and more.

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Crowdtech https://digitalmarketingsupermarket.com/tool/crowdtech/ Wed, 03 Nov 2021 05:18:03 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=70901 PUT THE CUSTOMER EXPERIENCE FIRST

From simple questionnaires to long-term communities, through our technology we help reduce the distance between you and your customer.

ABOUT US

Crowdtech is an international technology company specialising in Research Communities and offers superior online research and information technology that is designed and developed in-house. Crowdtech is a fast-growing organisation and is gaining a strong international foothold with active presence in the United Kingdom, Germany, France and the Netherlands. Our young and ambitious team supports more than 300 clients.

Crowdtech is part of the MWM2 Group and was founded in 2012 to market the technology developed for and by our researchers. Since 2018 the technology of MWM2 has been consolidated into Crowdtech to further focus on the development and marketing of this solution.

Crowdtech is ISO 27001 certified and considers the security of your data to be of paramount importance. The platform runs on our own servers and all data is stored in the EU Dataspace.

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Sticky https://digitalmarketingsupermarket.com/tool/sticky/ Wed, 12 May 2021 12:00:57 +0000 https://digitalmarketingsupermarket.com/?post_type=tool&p=56572 Sticky by Tobii Pro
Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers.

Webcam eye tracking and emotion analysis
For a fraction of the cost of traditional in-person research, the online platform Sticky by Tobii Pro enables large-scale quantitative eye tracking research and emotion recognition as a self-service. Using the participant’s webcam, market researchers gain valuable visual and emotional data on the impact and performance of existing or new designs and placements, for example, in packaging and advertising research. The platform is integrated with online survey engines and panel companies with global reach, enabling a distributed data collection setup and with a quick turnaround time.

Designing your study

Sticky is a cloud-based platform, allowing you to log in and conduct your research wherever you are. To set up a study, you can choose one of the pre-designed experiment templates including screener questions, instructions, media placeholders, and common survey questions. You can upload both images, such as ad or package designs, and videos as media. Our templates guide and speed up your preparations, reducing setup time to less than 10 minutes. If you need maximum flexibility, you may of course create your own experiment.

Launching your experiment
Through Sticky by Tobii Pro, you can access panels for quantitative sample sizes worldwide. Send the study to your desired participants, who will be able to participate through their browser at home using their own webcam, no plug-ins or downloads required. Simple instructions, a short but effective calibration and advanced algorithms guarantee high data quality. Depending on your demographics and sample size, fielding can be as quick as 24hrs.

 

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