Keyword Research Training

Description

Keyword research training
Online training to find out what words your audience uses to find you
Find out how to rank top 3 for your most effective keywords
Get advice from world-renowned SEO experts Joost de Valk and Jono Alderson
Rank top 3 for the keywords people use to find you
After this training…

You’ll have a complete keyword list, ready to go!
You’ll know what keywords your audience uses to find you
You’ll optimize for the keywords you have the best chances of ranking top 3 with
You’ll be able to analyze keyword data and fine-tune your strategy
And you’ll be able to reap the rewards, by…

Improving traffic, sales and user satisfaction
Using keywords that are most likely to drive sales or newsletter signups
Identifying golden opportunities your competition hasn’t thought of yet
Finding a niche within your market and stand out from your competition
Working towards ranking for the top keywords in your market and taking traffic away from your competition

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What topics are covered in this Keyword research training?
Get to know your business
Your mission statement and USPs The first step to keyword research is getting a clear view of your business or website. Find out how to stand out from your competition with a clear mission and USPs. You won’t rank if you have nothing interesting to offer. Includes personal keyword list step 1: website profile
Getting to know your audience
Taking the perspective of the searcher Focusing too much on your own vocabulary is a very common mistake in keyword research. We provide you with a big bag of tools you can use to find out what keywords your audience actually uses.
Finding long-tail keywords Your most important keywords are often the most competitive. You should come up with longer key phrases which you can rank for more easily. We tell you how. Includes personal keyword list step 2: drafting your keyword list
Determining traffic potential and conversion
Find out which of your keywords have the most potential traffic
Discover how many people actually search for your keywords
Find out how to decide which pages are most likely to lead to sales or newsletter signups Includes personal keyword list step 3: scoring traffic potential and conversion
Determining your ranking potential
Learn how to decide which keywords you have the best chance of ranking for
Learn how to research your competition Includes personal keyword list step 4: scoring your competition and revising your keyword list
Rolling out your keyword strategy
Learn why it’s no use ranking for a keyword, if the searcher’s intent doesn’t match the content of the page. And how to make sure it does.
Learn how to create great landing pages which satisfy your visitors’ needs
Learn how to analyze your website’s data to monitor your keyword SEO
But that’s not all! Our Premium SEO training subscription allows you to build on your amazing keyword research to write captivating SEO copy, and then structure your site to guide your visitors to the pages that are optimized for the best-performing keywords!