Learn the basics of Google Ads Video audiences, formats and creative

Description

Learn the basics of Google Ads Video audiences, formats and creative

Connect with your audience and meet your marketing objectives with the YouTube and Google Video ad solutions. Discover ad formats designed to capture the attention of today’s consumer and pair them with YouTube audience solutions to deliver more relevant ads at scale. Boost your campaign performance with creative strategies for telling effective brand stories on YouTube.

After completing this foundational Google Ads Video learning path, you’ll be able to:

Understand how YouTube’s value for creators, users and advertisers can drive brand performance
Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey
Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action
Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience’s attention
Use YouTube to drive direct response