Social Media Lesson: Understanding Social Media Monitoring and Listening

Description

Social Media Lesson: Understanding Social Media Monitoring and Listening
FREE Lesson

Do you know what your customers are saying about you on Facebook? Have you seen how your competition is using Instagram in their new marketing campaign? Are you answering product questions from prospects on Twitter? Or is the reverse true — no one is talking about your company on social at all. How do you even know? You know by developing your social listening and monitoring skills. When most people think of social media, they assume it’s all about getting their message out to other people, but there’s another side to social media that is equally, if not even more, important: listening to what people are saying about your brand. Your social media presence can be an incredible listening device for you and your organization. Wouldn’t you like to know what people are saying about your brand? Learn how social media and monitoring can help your business.

Lesson Details:

4 videos

21 minutes

Lesson Description:

Social media is so much more than a way to amplify your message—it’s a powerful listening device that your whole company can learn from. It’s important to understand the difference between social listening and social monitoring, how to build these simple processes into your routine, how to use social monitoring for competitive intelligence, and how to choose social media technology to fit your business needs. NOTE: If you previously watched videos from the Inbound Marketing Certification (after March 2018), you may see portions of this lesson marked as complete.