In A Scientific Approach to Metrics, Measurement, and Marketing ROI, you’ll learn how to structure your marketing measurement and use available data sources (like Google Analytics or your CRM system) to power your analysis. You’ll discover how to apply the scientific method to your marketing to test your conclusions, so you can confidently choose which marketing efforts to scale up.

Finally, you’ll see approaches and tools that will help you to communicate your marketing results effectively, so you can help your company overcome the challenges you’ve identified.

Unless you’re already familiar with data science, this course may be challenging—isn’t a basic, high-level overview with 101 content. You’ll be rolling up your sleeves, using some new tools, and creating custom reports that answer your specific business questions. It does cover some coding (R statistical language, to be exact), but we’re not trying to turn you into a developer. We promise! There’s just enough code to help you get the answers you need to figure out what’s working (and what’s not) in your marketing.

LEARNING OBJECTIVES
1 Determine what business outcome you’re trying to measure and reverse-engineer the right metrics
2 Use available data sources to quantify the relationship between specific metrics and stated goals
3 Learn to analyze the results of your marketing
4 Test the conclusions and insights you reached during analysis
5 Scale up the marketing tactics that work based on your previous analysis
6 Learn to effectively report your results to others at your company

Course Taught in Plain English
I hate geek speak and assume no prior knowledge of Google Analytics or Excel. I don’t want you to be impressed with MY knowledge; I want to build YOURS.

16 Hours of Video
This course is seriously comprehensive. I took everything I wish I knew starting out and distilled it into this course. But you have a year to get through it.

4 Learner Dashboards
These plug-and-play dashboards can be applied with a few clicks to any Google Analytics account, whether your account gets a few dozen or million visits a month.

Illustrated Course Workbook
The companion workbook is 142 pages of illustrated guidance and tutorials for quick reference. It’s airy and easy to read with tons of explainer graphics.

Practice Excel File
Learn the craft of making sexy data sexy in Excel — for both PC and Mac! I walk you through the process of taking ugly data and getting it runway ready.

Advanced Excel Training
Repetitive manual labor is the kiss of death to any marketing budget. I teach you to build dashboards that automatically grow and update with your data.

Google Analytics API Experience
Just the word “API” is scary to most non-technical marketers. I take the freak factor out and explain how use it in plain English. (You don’t have to be a programmer.)

Data Mashups
One of the API tools I demonstrate allows you to marry data from Google Sheets with your Google Analytics data. I show you how. (Talk about robust data …)

Weekly Office Hours
The Basic membership comes with weekly office hours where members have me to themselves for an hour to ask any marketing-related questions. This feature alone is an $8k+ value.

One-on-One Training
The Guided membership comes with 4 hours of one-on-one instruction. This is a popular option because members can learn with a safety net.

Access for One Year
Although this course originally started as a three-day seminar, it’s a thick-and-chewy cookie. So I give members a year of access to the videos.

Serious Resume Booster
Companies are absolutely DESPERATE for marketers with the actionable skills taught in this course. Being able to build dynamic dashboards using APIs will easily add $20k to your pay grade.

See for yourself!
Video Player
00:0003:23
This dashboard course is for you if …
You regularly work with marketing data

You need to learn advanced Google Analytics skills

You do manual, repetitive tasks for monthly reports (ugh)

You need to build out a reporting dashboard for your organization

You’re a student and want to beef up your resume to break into the field

You want to learn how to put your data in Stilettos and make it work the pole

At Last, You’ll Have A Powerful Analytics Dashboard That Will Help You…
Make Smart
Business Decisions
(HINT: The process looks something like this…)
Funnel Metrics Diagram
According to Google, about 90% of websites have installed Google Analytics…

…yet only 30% of people actually LOG IN to look at their analytics dashboard.

Pretty bad, right?

Hold on—it gets worse.

Of that 30% who log in, most people don’t know what they’re doing or what to look for. They just see a scrambled mass of numbers that don’t actually *say* anything.

Sure, they know their average bounce rate is 54.99%…

But what does that mean?

How can they be sure it’s accurate?

And most importantly…

What are they supposed to DO about it?

That’s where you come in.

As a Certified Data Analyst, you’ll have a rare and valuable skillset.

You’ll have the ability to collect & analyze data as tool to answer TOUGH business questions, such as:

“Why has our average order value dropped, and what can we do to fix the problem ASAP?”
“Which blog topics are bringing us the most engagement and leads?”
“How can we find out what are people saying about us online (without reading through thousands of comments every day)?”
“Where should we put our advertising budget to get the best results? And should we be spending more, less, or the same?”
“Why did our last email promo perform so well, and how can we recreate that success in our next send?”
So how do you do it?

And how do you do it over & over again, using a consistent and repeatable process?

To answer that question, there’s one thing you have to understand…

There Are 4 “Lenses” Through Which You Can Look At Your Data
We call it “The Analyst’s Toolkit”:

Analytics Toolkit
Whenever there’s a change in your business, these are the 4 “lenses” you can use to help determine the cause:

Historical: How does this data compare to your baseline in the past?

External: Did something happen outside of your company that could have caused the change?

Internal: Have you made any strategic changes that could explain it?

Contextual: Are you putting this data in the proper context?

If it all seems complicated, it’s really not.

In fact, once you understand the process it makes analyzing data much simpler & easier!

You’ll never find yourself blindly clicking through your analytics dashboard again…

Because you’ll have a step-by-step process to answer ANY question that arises in your business.

Just how valuable is this skill? You be the judge…

FACT: Without Data Analysts, Business Owners Are Flying Blind
Any business owner, CEO, or manager worth their salt (and their salary) should be smart enough to realize…

…that they have no friggin’ clue what’s going on in their business.

Sure, they have hunches… Intuitions… Guesses…

But without data to back up those intuitions, they’re flying blind.

It’s like they’re driving a car at night…

With the headlights turned off.

And as the data expert in your company, you’re the only person with the power to turn on the lights.

Do you realize how valuable that skill is to an employer?

As the resident data expert, you can do much more than earn a hefty salary.

You can be the HERO in your company!

You’ll be the one who recognizes a huge opportunity hidden in the numbers.

You’ll be the one who discovers a big problem and solves it before it has a chance to wreak havoc.

And whenever someone has a question… or a suggestion… or an idea…

Who do you think they’re going to come to for advice?

That’s right.

They’re going to come to YOU.

Because you’ll be the only one with the tools and the expertise to discover what’s really going on in your company and know how to use that information to make intelligent, data-driven decisions.

And you’re going to master those tools right here, in this certification class. You’ll learn things like:

The exact same strategies we use here at DigitalMarketer to collect data, analyze it, and make smart data-driven decisions about our business
How to build a complete analytics dashboard that reveals the overall health of your company in one glance
Why it’s essential to remove outliers to avoid misleading data so you don’t make bad decisions (along with the exact formulas to do it)
How to calculate the lifetime value of a customer (this is ESSENTIAL if you want to know how much you can afford to spend to acquire new customers at a profit)
An 8-step flowchart that shows you an easy, step-by-step process for turning raw numbers into meaningful actions
How to set up full-funnel tracking so that you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results
Why you MUST contextualize your data to make sense of it, and how to use “The Analyst’s Toolkit” to find out what’s REALLY going on in your business
How to measure customer satisfaction using metrics like refund rate, churn rate, and our custom-built membership retention report
Why you should be tracking the banner click % for each blog post to measure how well it creates interest in your product or service
How to keep a finger on the pulse of your audience using Reputation Score and a Qualitative Trend Report
How to track visitor recency and use it to gauge the effectiveness of your company’s branding efforts
The “Retargeting Naming System” that makes tracking your funnel performance super simple (this is the *key* to diagnosing the health of your entire sales funnel)
How to identify the critical 3-5 data points for YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales
How you can use digital analytics to measure the impact of your company’s OFFline marketing (this will really impress your boss)
How to accurately track your all-important monetary metrics including sales, average order value, and revenue per visitor
How to identify which traffic sources are most valuable to your business (using our custom-made UTM Parameter Builder)
Why you can’t rely on averages or aggregates, and how to drill down to meaningful specifics instead
How to analyze the performance of each channel in your marketing so you can make intelligent decisions about how to scale your business
What “Cohort Analysis” is, and how to use this advanced tool to learn more about the true value of your membership program
How to measure your share of search to compare your company’s performance against your competitors
No one can make strategic business-building decisions without the right data.

No you, not me, not your boss, not Jeff Bezos, Mark Zuckerberg, or even Steve Jobs in his prime…

Nobody.

Is it any wonder, then, why data analysts are SO CRITICAL to the success of every company in the world?

If you’re interested in becoming a “Analytics & Data Master,” then I have one question for you…

Are You A “Doer”…or Just a “Talker?”
(or…Why You Might Want To Get Certified)
Let’s face it: Marketing experts are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…

….talk?

That’s the problem!

And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren’t researchers. We aren’t journalists.

We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words: WE ACTUALLY DO THIS STUFF…

…so we know how hard it is to find truly skilled people who know what they’re talking about.

And that’s why we created the “Analytics & Data Mastery” course and certification.

We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.

In short, we’re making it available to YOU…

Do you spend hours collecting data, wrestling it into the format you need and then updating the same report that no one ever reads?

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Or maybe you’re neck deep in data but don’t know how to use it to make sound business and marketing decisions?

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Dashboards give you a high-level overview of your business, showing KPIs, trends and data comparisons… so you can use that insight to grow in smart ways.‍

‍

By learning some relatively simple techniques, you can create dashboards that are automated, interactive and visually appealing.

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This course will set you up to:

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Have the confidence to build your own dashboards with your own datasets
Know what to include in your dashboards to maximize their impact
Have the technical skills to manage advanced dashboard projects without feeling overwhelmed
Create interactive dashboards, so colleagues and clients can view the data they want to see
Understand and use best practices in Google Sheets, to avoid making the same mistakes I made
Be confident using advanced formulas and pivot tables
Use Apps Script to automate processes and make your dashboards work for you!
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Each lesson is taught through bite-sized, action-oriented 5 – 10 minute-long videos, covering practical techniques you can apply to your own business.

I’ll be with you every step of the way, showing you the sheet setup, the formulas and the charts we use.

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For each example you’ll have all the necessary raw data and formulas, as well as a final, finished template!
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I’ve made just about every mistake in the book
‍

Prior to consulting and creating courses, I worked as a forensic accountant, doing investigations into sanctions violations at large financial organizations
‍

I remember the first time I built a dashboard in Excel at work.

After a lot of headaches and frustration, I had created a presentable dashboard that gave our team oversight of whole dataset.

The dashboard wasn’t pretty, and it probably violated dashboard best principles, but it worked. It was dynamic and I clearly remember how cool that was.

However, I had no idea what I was doing. I barely even knew what dashboards were, and I certainly didn’t know there were courses and books out there that could have saved me hours and hours (and resulted in a better end product!).

Seeing the team interact with the dashboard, I realized how valuable solid data and spreadsheet skills were — something we address throughout this course.‍

Fast forward to today
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Today I create online courses and write about working with data, with a particular focus on how-to articles for learning data analytics and building dashboards, using Google Sheets, Apps Script and Data Studio.

Since mid-2015, I’ve been working as a freelance spreadsheet developer, data consultant and instructor.

I’ve taught data analysis and visualization courses and workshops at General Assembly’s Washington, D.C., campus and privately for clients.

What are dashboards?
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Dashboards are high-level summaries of your organization’s data, displayed side-by-side in a single page to highlight the key metrics and trends at a glance. They’ll help you:

Quickly understand the pulse of your business
Visually summarize key metrics for stakeholders who don’t have time to review the data
See new insights with your data side-by-side
Explore the data with interactive features
Speed up and automate your reporting pipeline

Here’s how you might use dashboards:
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Show growth of your website or clients’ websites, by tracking traffic and social media metrics over time.
Understand your business better by collecting and analyzing user data in real-time.
Compare sales data across different time periods, sales channels or geographic regions to get deeper insights into your opportunities.
Measure student attendance and performance to easily see where to allocate resources.
Track and visualize financial data to uncover high- and low-performxing areas of your company, so you can make adjustments going forward.
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What you’ll learn
How to calculate Digital Marketing ROI using 4 different types of attribution models
Basic R Programming
Excel
Calculate metrics to determine which channel provides the highest financial returns
Requirements
Basic Excel formatting
Basic digital marketing channel terminologies like Google organic, paid ads, utm, etc.
Basic Google Analytics
Probability & Statistics knowledge helpful but not required
Description
Do you want to know how much revenue your digital marketing campaigns produce for your organization? Are you curious to understand the impact of each and every one of your digital channel’s touch points on your bottom line? Well, you are in the right class! With only a handful of FREE tools you can do that immediately upon completion of this course in just a few hours!

This is a live lecture session broken out into different sections that will teach you the skills and programming templates you need to calculate the true bottom line ROI of your digital marketing campaigns beyond just first/last touch attribution.

Focused on practicality more than theory, upon completion of this course you will be able to apply your knowledge immediately with minimum experience in Data Science. In addition, learning a statistical analysis tool like R could give you a major edge in the marketing field!

Who this course is for:
Marketing Analysts
Marketers
R programmers
Data Analysts
Digital Marketers

Follow veteran ecommerce entrepreneur Dimitris Skiadas as he walks you through everything you need to know to master your key metrics with Google Analytics and scale your ecommerce business with intent-rich traffic with Google Ads.

What Will You Learn

Google Ads
Complete Overview of Google Adwords/Search:

✓ Walkthrough with examples of Google Adwords
✓ How to write converting ads
✓ How to use google keyword planner
✓ Google search for brand protection
✓ Why you need to bid for your brand

Google Display
Complete Overview of Google Display Overview:

✓ Targeting
✓ Remarketing
✓ Google Display Planner
✓ Audiences
✓ Display Keywords
✓ Learn how to scale Google Ads

Google Analytics
✓ Learn the 4 Basic Pillars of GA: Audience, Acquisition, Behavior, Conversions with in depth walkthroughs on each section
✓ Learn how to setup goals for conversions, funnel visualization, shopping behavior, checkout behavior
✓ Go in depth to understand who your audiences are and how to see what they are buying
✓ Finding Buyers vs Lookers – understanding the metrics
✓ Improving your bounce rate
About Your Teacher

My main focus is helping my ecommerce store owners get results with Google Products. I’ve personally worked 1-on-1 with 100+ entrepreneurs.

I have success stories from people that:

— Made $5000 in revenue in the first 4 hours of teaching them what I know.
— Scaled from 6 to 7 figures in less than 30 days
— Made $83,000 revenue in 3 weeks from applying simple strategies inside Google Analytics.

But my best success story comes from a guy that had to sell his TV and PS4 to buy my $300 course. It was the best course he has ever bought & he was so dedicated to make things happen, that he is now a 7 figure entrepreneur.

He paid so much attention to the details that everyone else ignores, which resulted to 2X the conversion rate, Average Order Value of 40% more, and average time on site was almost 4X than any other store I worked with.

Knowing his numbers & closely applying the lessons I gave him, lead him to absolute success.

This man changed his life with one training. How can he not be a great story to tell?

Google Analytics doesn’t have to be overwhelming. In this 30-day program we’ll show you step-by-step how to use Google Analytics to track, measure, and improve your marketing campaigns. See first why our 7,613 members love this program!
Google Analytics Mastery Course is an on-demand, online training program that teaches advertisers, marketers and business owners how to track and measure their website marketing.

We’ll start with the basics, and by the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

Data Driven has trained employees from 10,000+ organizations, including brands like:

Unlock The Power Of Google Analytics And Make An Immediate Impact On Your Marketing ROI
Leverage our 30-day system to make rapid improvements in your marketing capabilities
Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
Become a strategic thought-leader for your marketing team
Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
Automate your reporting so the answers you need are always in plain sight
Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
Own a set of skills that will become more and more in demand as digital marketing advances
Set yourself apart from the pack with a Data Driven web analytics certification
Enhance your marketing credentials by earning your Google Analytics certification
Uncover The Answers To Your Biggest Marketing Questions
People hear the term “analytics” and they immediately picture fancy charts and complex tracking scripts.

But it doesn’t have to be so complicated.

The tools we use to gather website data are simply mechanisms for answering questions that are critical to effective marketing…

Questions like:

“Who are our customers and how can we serve them better?”

“Why do people visit our website and how can I find more people like them?”

“Which of our advertising campaigns, emails, or content attract the most views, conversions or sales?”

“What type of visitors do each of our marketing campaigns bring to our website?

“What’s the ROI of my marketing efforts? And which type of website content should invest in?

“How do I attract my ideal customer to my website and present them with an offer they can’t refuse?”

Campaign Report
In this training program, you’ll discover how to use Google Analytics to find answers to these questions.

And, as you build your skills, you’ll become a master at pinpointing the information which will allow you to create targeted marketing campaigns.

Ultimately, you’ll become a pro at tracking the data that’s critical to your marketing success. And you’ll understand how to use that data to deliver better results for your business or clients.

Who Is This Course For
Brand new Google Analytics users who have never tracked website data before
Business owners and entrepreneurs who want take control of their website marketing and results
Experienced marketers who want to unlock the full potential of Google Analytics
Freelancers and consultants who need to provide their clients with data-driven marketing solutions
Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days
Join 7,613 Members Using Our Training Process To Master Google Analytics

What will you learn in this course?
In Google Tag Manager Course for Beginners, you will learn:

How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
How to implement Google Analytics, Google Ads, Facebook Pixel, and other analytics and advertising tools on your website
How to measure valuable and important website interactions which drive real insights (clicks, scrolling, form submissions, video player interactions, etc.)
How to easily and properly test your new implementation
How to make your tag management GDPR-compliant
How to apply your new knowledge in actual real-life projects
This comprehensive GTM course for beginners will build your knowledge and skills, allowing you to apply this powerful tool on your own (or your clients’) websites. Track clicks, videos, scrolling, forms, etc. with ease!

What will you learn in this GTM Fundamentals course?
Google Tag Manager Fundamentals course covers:

What is Google Tag Manager and why you should use it
How to use GTM and create/install your first container
What are tags, triggers, and variables
How to track Google Analytics page views and events
How to implement custom tracking codes
How to test your implementation and what steps should you take next in your GTM journey
This Google Tag Manager course includes 90+ minutes of video material, a 30-question quiz, and a course-completion certificate.

What you’ll learn
Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
Track, analyze, and leverage traffic and product usage data using Google Analytics.
Design customer action funnels and calculate per-user LTV / CAC.
Tell better stories and write marketing content to improve conversion rates.
Grow social media audiences using bots and organic techniques.
Segment email lists and automate email marketing communications.
Requirements
Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don’t need to be experts in these areas, but the course does not include “101” type introductory lectures on these web technologies.
Description
Become a certified growth hacker! Join a network of more than 35,000 alumni and teams from top firms, like PayPal®, IBM®, Accenture®, and others in the world’s bestselling growth hacking course!

Version 7.1: Fresh as of December 2019

Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!

You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!

Introducing…The Digital Marketing Toolkit for the Connected Economy

Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:

Compete head-to-head with even the biggest firms in Silicon Valley

Build your business with secrets unknown to most entrepreneurs

Qualify for more prestigious and higher-paying digital marketing jobs

Improve your outcomes with content marketing, social media, and SEO

Discover the real potential of email marketing, viral marketing and public relations

Lead digital marketing teams to massive increases in conversion rates

Multiply your results with growth hacking applied across numerous channels

The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.

And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.

Growth Hacking – The Secret Key to Digital Marketing Mastery

Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.

In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).

Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.

Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).

Develop a User-Centric Approach to Digital Marketing

You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We’ll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you’ll learn how to develop marketing personas and user segments–using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you’ll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step… from awareness to revenue to referrals.

In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!

Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.

In the later parts of the course, you’ll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)–two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the “top of your funnel” on-demand.

Also, this is version 6 of this course! That’s right–the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you’ll see that it gets better and better–and you only have to enroll once to get lifetime access… including all the future upgrades!

Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If you’re not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good?

Version 3.2 Release Notes:

You have an updated study guide that is better synchronized to the lectures and further study resources in the course. Happy learning!

Version 3.1 Release Notes:

We’ve added a premium tutorial for you in the Google Analytics part of the Growth Hacking Series. In this live event rebroadcast, you’ll see how to call specific data from your Google Analytics properties, leverage it to create automatically-updating dashboards, and publish these dashboards to a private site. Think of this as your business or entrepreneurial HQ. For those of you who have board members, investors, or teammates, you can select the people who will have access to these dashboards so that your team can use data to drive good decisions. Enjoy!

Version 3 Release Notes:

Woohoo Growth Hacking 3 is here and the course is better than ever. Using feedback from the Eazl lead users crew, the Udemy learning team, and other student feedback, we’ve made a whole host of upgrades! The course is now more project-based, so you’ll be able to use sections as you need them to achieve outcomes related to your growth objectives. We’ve also trimmed out some of the more outdated exercises and SideBYSides and replaced them with fresh content. As a part of this upgrade, there are all new intros in the course and it has been totally re-structured. You also have access to a brand new interview with Peter van Sabben that was recorded in Amsterdam in the Winter of 2015. Peter is one of Europe’s leading growth hackers and the co-founder of Growth Tribe, the first ever growth hacking program sponsored by a university (the University of Amsterdam) and backed by Facebook.

What’s new in version 4.0?:

Growth Hacking 4 includes tons of new content, including content related to the application of bots to social media, Google 360, and a lot more. We’ve also streamlined the learning experience by de-escalating some modules from previous course versions. To see a full content upgrade journal, see the final lecture of the course.

Growth Hacking 4.1 migrates course document support from Dropbox to Google Documents. Students in the course should not experience any learning disruption from Dropbox’s recent hosting infrastructure change!

Released November 2017: What’s new in version 5.0?

Where to begin? This learning experience has just received the most MASSIVE upgrade in Eazl history!

You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!

All new hands-on practicums by former Googler and European growth hacking leader Maja Voje that takes you all the way from developing personas, using the Growth Marketing Canvas to generate growth hacking ideas, launching a landing page with Leadpages, setting up tracking with Google Tag Manager, Hotjar, and the Facebook Pixel, analyzing traffic to the page, optimizing it, watching user recordings, and moving into retention cohorts, user analytics, installing third-party tools on the page, and optimizing the funnel. It’s AWESOME.

All new side by sides updated for the all new Google Analytics interface, Facebook’s newest changes, new Mailchimp workflows, and more.

TONS of brand new animated modules. Growth Hacking has become an increasingly cohesive community and best practices are starting to solidify around the ecosystem. More than 80 lectures… 80 lectures! were upgraded as part of this update.

An all new study guide that’s hosted on the cloud and give you links to tons of online spreadsheets built to support this course, guides, and references. It also includes the world’s first Growth Hacking dictionary so that you can stay up-to-date with the language used by growth hackers.

A new suite of interviews all included as part of the 2018 upgrade plus full-length versions of the interviews accessible on the Eazl YouTube channel. We wanted you to have a streamlined learning experience, so none of the interviews are over 10 minutes in length during your experience in the course.

Released February 2018: What’s new in version 5.2?
In version 5.2 we’ve added Assignments throughout your learning experience. This is a brand new Udemy feature released in beta mode that enables your Eazl instruction team to blend videos with questions and images. We’ve heard from many of you that you would love even more hands-on activities, so we answered with 8 new hands-on Assignments in version 5.2 of the course!

Released November 2018: What’s new in version 6?

Overview: Hello Eazl Growth Hackers! This year, the course content upgrades are heavily focused on working with on-site user psychology. As the digital world becomes more common in our lives, it’s becoming increasingly important to create a sense of scarcity, to provide social proof, and to move towards personalized digital experiences so that we can retain our users. This is also important because the cost of acquiring customers in the digital space is rising quickly. Below, you’ll find some specific areas we upgraded in this huge update!

Growth hack with Google. This year, you’ll be learning how to growth hack using actual data from the Google Merchandise Store. We’ve re-engineered your learning experience to include the use of this popular e-commerce storefront so that when you learn a concept you can see examples of it applied to a big, real-life digital business.

Work with Awesome Practitioners. This year we are so pleased to introduce you to a third co-instructor. In addition to learning with Eazl Growth Strategist In-residence Maja Voje and with Eazl co-founder Davis Jones, you’ll also be learning hands-on training with Jure Knehtl–an e-commerce advertising expert who has sold more than $30m worth of products online. Our goal is for you to learn important concepts, meet experts in the field, see these concepts in action, then use the new skills you have. Which leads us to…

Brand New Assignments. You all are awesome! We were so impressed with your response to the 2018 (Version 5) assignments that we’ve made the Growth Hacking assignments in this course even better. In the 2019 (Version 6) Eazl Growth Hacking course, you’ll be moving into the role of the Head of Growth for the Google Merch Store. You’ll be creating custom segments, looking into data for insights, and launching practice growth experiments for the Google Merch Store.

Multiple New Expert Interviews. Maja recruited two fantastic new experts to include in your Growth Hacking learning experience. You’ll be learning design thinking from Alan Faljic, a former business designer with IDEO, and referral marketing with Savvas Zortikis from ViralLoops. As always, these experts will now be part of your growth hacker network.

Automated Learning with Dynamic Creative. Davis Jones has developed an extensive Practicum for you related to using Facebook’s new Dynamic Creative feature as a way of automating your progress towards language/market fit with an audience. You’ll learn what this is and how to take advantage of it!

You’ll also find so much more new stuff inside the course!

Released November 2018: What’s new in version 6.1?

We’ve just done a massive upgrade to the Version 6 Eazl Growth Hacking Course study guide! Now your study guide has bookmarks that enable you to navigate to the relevant parts of the course study guide based on whatever growth hacking skill you’re applying at any given moment. Make sure to check out the new Version 6 study guide!

Released November 2018: What’s new in version 6.2?

We noticed that some students are here to learn how to setup their digital marketing system (for example, setting up Google Analytics, the Facebook Pixel, Hotjar, etc.) and that others are here for different reasons. So, we’ve launched the Accelerated Learning Pathways initiative. Early on in your learning experience, you’ll find two “learning pathways” that offer you a guided sequence of course lectures and tutorials to help you achieve what you came here to do faster. We hope you like the upgrade!

January 2019 6.2.1 Upgrade: We’ve added a new interview with Joey Ayoola from the Growth Revolution agency in Belgium. He has an alternative method and tool to use to develop personas. You can find the interview with him and a link to the free tool in the study guide!

February 2019 6.2.2 Upgrade: Maja’s newly-added interview with Jakob Marovt is now one of our favorites. In it, they discuss coding for growth hacking, how to get the most from your website traffic, and how to get new products to rank on Product Hunt.

Released November 2019: What’s new in version 7?

When you complete 100% of this course you’ll have the opportunity to request your own personalized, hosted, and verifiable 2020 Growth Hacking certificate. You’ll get a brand new, cool-looking design that’s perfect for sharing on your LinkedIn® profile and personal websites and for linking on your resumé.

You’ll meet some brand new experts this year, like:

Gabe Villamizar, the author of LinkedIn’s official Social Selling with LinkedIn® online course. He’ll help you understand how to leverage social networks and LinkedIn Sales Navigator® to sell high-value B2B offerings.

Katie Espinoza, the Head of Operations at Rebrandly®. Katie will teach you about link management and link branding. There are amazing new capabilities in this area!

Matthew Guay, formerly the lead content marketer for Zapier®. Matt will help you lean how to use online tools to chart a pathway that enables you to rank for competitive keywords if you decide to focus on acquisition through SEO.

Pedro Clivati, the Head of Growth at GrowthHackers dot com. Pedro has loads of experience helping enterprise teams implement growth hacking programs. He’ll share some very useful tips on starting your growth hacking program.

You’ll also get fresh interviews with two experts who many of you have “met” in the online course before: Jure Knehtl (one of Europe’s top Facebook Ads experts) and Stella Korošec (a very successful brand manager, product developer, and social media marketeer).

You’ll get fresh Practicums from Maja Voje, Eazl’s Growth Hacker in Residence, and also an extensive tutorial on the use of Google Data Studio–an easy-to-use tool for turning your analytics into dashboards and sharing them with other people.

There are a suite of new Assignments that will enable you to put your learning into practice.

Finally, you’ll get all new introduction and overview lectures from your host, Davis Jones, which help improve the flow and effectiveness of your online learning experience.

If you’ve earned your Eazl Growth Hacking certificate for previous versions of this course, you’ll want to complete all the new lectures and complete all of the new assignments. After you do that, you’ll be eligible to request your custom Growth Hacking 7 (2020) certificate from Eazl.

Enjoy Growth Hacking 7!

Released December 2019: What’s new in version 7.1?

Your course now features custom-developed captions from start to finish! So, if English isn’t your first language, or it would help you to see how some of the more technical concepts in this course are written, you can use these captions by clicking the little CC button in the bottom-right-hand corner of your Udemy course video player.

Who this course is for:
The course is ideal for people looking to grow an existing organization’s user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.