Learn to build, manage, and optimize campaigns to reach your goals

Description

Learn to build, manage, and optimize campaigns to reach your goals

Learn how to build a successful campaign using Google Ads from start to finish with this extensive course optimized for account managers and planners. Establish foundational knowledge of Google Ads and maximize with more detailed knowledge including: Creative excellence, improving performance with optimization score, and more.

After completing this learning path, you’ll be able to:

Identify campaign types and connect with customers using Google Ads
Increase efficiency with automated bidding
Connect with your audience through video and drive action
Make better creative decisions for Search, Display, and Video ads
Optimize your measurement system by setting up conversion tracking