The (Non-Techie) Marketer’s Guide to SEO

Description

The (Non-Techie) Marketer’s Guide to SEO
Do you ever wish you had a better handle on Search Engine Optimization? More familiarity with the concepts that could help you make better SEO plans and better communicate your needs to your technical team members? Let us show you how to speak today’s SEO language and win big at search.

ABOUT THIS COURSE
The Internet is bursting with more than 6 billion webpages. That means you’re competing with an insane number of pages for search engine rankings. What’s the secret to beating them and winning the search game? Using the very latest and best Search Engine Optimization (SEO) methods.

The good news is that SEO isn’t an elusive black box—and you can increase search traffic by taking a few specific steps. Better yet, you can accomplish this even if you’re NOT a tech expert or SEO specialist. Woot!

If you’re trying to wrap your head around what goes into SEO and how you can improve results—or better communicate with your programmers and other Web team members to do so—then this course is for you.

In The (Non-Techie) Marketer’s Guide to SEO, you’ll learn what people want when they come to your site; how likely they are to convert; and how to use links, keyphrases, and semantic SEO to improve your rankings. You’ll also learn how influencers can help boost your efforts and which analytics reports are the most useful for optimization.

One of your favorite instructors, Andy Crestodina, delivers the whole enchilada: all the key layers you need to win at search with no geek gene and minimal tech mastery.

LEARNING OBJECTIVES
1 Determine visitor intent and the likelihood of conversion
2 Use schema to improve your SEO results
3 Measure the value of a link or press hit
4 Estimate competition in search results
5 Use key phrases to enhance SEO
6 Employ semantic SEO to find and incorporate related phrases
7 Work with influencers to create content that boosts SEO results