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The Essential Guide to Incredible Title Tags The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve just written. Perhaps you’ve found this post because you’ve spent hours pouring your soul into a piece of writing and now you’ve realised peop...

How To Implement a Keyword Strategy This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy. Before you begin, in...

How I created a Topic Cluster and boosted my website traffic by 1000% In April 2020, I ran a small SEO experiment and transformed a long-form article into a topic cluster (also called content hub). The goal: I wanted to see if I will get more traffic by splitting the long-form content into a ...

Search Intent and SEO. A practical guide It is practically obvious by now to say that getting organic traffic is something increasingly complex and that these are no longer the days of the now legendary Ten Blue Links. However, the transformation of Google from a simple search engine to a com...

SaaS SEO Strategy Zapier Used to Reach $35M ARR Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product ...

The Only Link Building Strategy You’ll Ever Need: “Dream” Link Building Let’s face two hard facts: Only 9% of websites and articles get traffic from Google. (Ahrefs) Even fewer, only 6% of websites and articles make it to the first page of Google (where all the clicks are) within one year of...

Shopify SEO: Global eCommerce Strategy for International Expansion Shopify SEO is essential for global eCommerce growth. It’s actually estimated that retail eCommerce sales will amount to nearly $5 trillion worldwide in 2021. With this in mind, it’s equally important that your international SE...

What are the Makings of a High-Quality Link? What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts. Whiteboard Friday is going on Sp...

7 Ways To Improve SEO with Question Keywords How people search on Google is changing. Searches are becoming more complicated, more specific, and longer. When people turn to Google for help with something, their search is often written in the form of a question. They might ask when a new...

A beginner’s guide to keyword mapping (with template) When you’re working in house, you often find yourself trapped in a loop of urgent work, with little to no time to evaluate your strategy and set out objectives for your site. I’ve found myself in this position all too often. Going through ...