Advanced Customer Journeys

Description

Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

Determine the Goal of Your Journey

After completing this unit, you’ll be able to:

Outline measurable goals for your customer journeys.
Define what data you have and what data you need.
Describe the five phases of a customer lifecycle.
Add testing to your journey to improve performance.
Build Effective Opt-in and Welcome Campaigns

After completing this unit, you’ll be able to:

Use CloudPages to build your data collection.
Incorporate CloudPages and Journey Builder into your journeys.
Create an effective opt-in campaign.
Create an effective welcome campaign.
Create a Compelling Engagement Campaign

After completing this unit, you’ll be able to:

Create a compelling birthday campaign.
Keep customers engaged throughout their journey.
Gather Customer Feedback with a Survey Journey

After completing this unit, you’ll be able to:

Actively retain your customers.
Build a survey journey using Journey Builder and Service Cloud.