Email Marketing Lesson: Creating a Contact Management and Segmentation Strategy

Description

Email Marketing Lesson: Creating a Contact Management and Segmentation Strategy
FREE Lesson

The contacts you have in your database are the heart of your marketing, sales, and customer strategies. They’re the real people you provide value to. And in return for that value, they help you grow your business. But for you to provide value to your contacts, you need to know a lot about them and understand their needs. Also, to grow your business, you need a strategy in place that allows you to be as productive as possible. This is where contact management and segmentation come in. Develop a contact management and segmentation strategy that will fuel your email marketing efforts.

Lesson Details:

3 videos

15 minutes

Lesson Description:
To provide value to your contacts, you need to understand their needs. To grow your business, you need a strategy that helps you be as productive as possible. Learn how to create a contact management and segmentation strategy that’s designed to help you send contextual content in emails and create conversations that people want to engage with. That is the power of bringing contact management and segmentation together.