Learn how to create and optimize Google App campaigns

Description

Learn how to create and optimize Google App campaigns

Master the fundamentals of using Google App campaigns to deliver relevant ads, and grow your business with the power of machine learning.

After completing this foundational Google Ads Apps learning path, you’ll be able to:

Explain how App campaigns drive marketing success by enabling user discovery and engagement
Create an App campaign to meet a specific marketing goal
Elevate the performance of an App campaign with advanced strategies for campaign, creative and measurement excellence
Enhance app quality and discoverability