Customer Retention

Description

Become great at customer retention

Make customer retention your number one growth channel

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

In just 6 short online classes, you will be able to
Know the difference between good and bad retention
Identify the keys to really great retention
Implement strategies that will positively affect your churn rate
Learn how to improve retention long term

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

This course is right for you if…
You want to find ways to grow your MRR without hiring a sales team.
You measure customer churn rates as a KPI for your role.
You have struggled identifying retention blindspots in your overall customer experience.
This course is probably not for you if…
You’re not a SaaS or subscription model-based company
Your churn rate is at a number that doesn’t concern you in the slightest.
You think the only key to growth is new customer acquisition.
You can’t influence the relationship your brand has with your customers
Skills you should have before taking this course

This course is suitable for everyone, but it helps if you have:

A working knowledge of your current churn rate.
The ability to impact the customer experience (through email, app-based UX, collecting data via surveys, etc.).
A basic understanding of how churn affects a business focused on monthly recurring revenue.