Alan H.

Description

*Summary: Digital Marketing Expert with 12 years of experience who develops and implements top-notch Digital Marketing Strategic Plans.

**Objective: With a strategic approach and comprehensive planning, my objective is to optimize my clients’ investments in Digital Marketing, creating and implementing effective strategies that adjust to the budget and maximizes results.

B.A. in International Business and Economic Integration with 12 years of experience in Digital Marketing, having worked in all areas of the business including but not limited to SEO, PPC, Social Media, Web Development, Email Marketing, Influencer Marketing, Web Analytics, Conversion Rate Optimization, Marketing Automation, and Digital Marketing Strategic Planning.

Currently, my work focuses on developing and implementing strategic omnichannel digital marketing plans for medium and large scale projects. If you are going to invest in digital, you will want to have a comprehensive strategic plan in place. A plan that will clearly document the needs, objectives and current situation of the project, understand the external and internal environment, select the best digital channels to use, outline clear lines of actions, define the team needed for a correct implementation, state how to allocate the budget, estimate performance results, and construct a measurement and control structure that will ensure correct data gathering to analyze, optimize and report.

I have plenty of experience in Branding and Direct Response campaigns all over the world. Worked on projects in North America, Europe, Australia, Asia, and Latin America, with big companies and small local businesses, managing budgets ranging from a few hundred dollars up to $250,000 per month. Whether your objective is sales, leads, brand awareness, or other, I can deliver a comprehensive omnichannel plan that will adapt to your needs and capabilities and get the most out of your efforts.

For implementing a plan, I have a vast network of Digital Marketing professionals I work with, capable of adjusting to any needs and budget. From producing TV quality videos, developing highly complex websites, writing technical whitepapers, to creating standard banner ads, uploading modest one-pager sites, or designing simple but engaging GIFS, I can put together the right team to implement the plan most efficiently.

My passion within Digital Marketing is to drive results. My decisions are always based on analytical data and rigorous research. I choose to work in projects that have the resources, capabilities, and leadership suitable for success. If I don’t see a definite positive outcome for a project, I don’t take it.

On the technical side, I’m Google Ads, Google Analytics, and Bing Ads Certified, with experience in Search, Display, Shopping, Remarketing, Mobile, Social, and Video campaigns. I’ve plenty of experience with all big ad networks, included but not limited to Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube Ads, AdRoll, Taboola, and Outbrain. I’ve worked with dozens of Digital Marketing and Marketing Automation tools such as SemRush, Moz, Keyword Spy, Alexa, Google Search Console, Google Merchants, Hubspot, Hootsuite, Salesforce, ActiveCampaign, and Marketo, among many others. For Social, I work on a daily basis with several software and tools such as Later, Iconosquare, Jarvee, Heepsy, and Talkwalker.

I hope this gives you a clear idea of what you will get from working with me. If you have an exciting and serious project, of medium or large scale, that needs a serious Digital Marketing Strategist, and you believe I would be an excellent addition to your project, then let’s talk!