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Psychographic Segmentation 101: Boost Conversions Using The Power Of Data Consumer psychographics as we know it today was formulated almost 50 years ago in what originally started out as consumer behavior research. Over the years, B2C psychographics has been refined into a powerful sales intelli...

10 Powerful Behavioral Segmentation Methods to Understand Your Customers Customer segmentation has always been important. But now that orchestrating journeys that reflect a customer’s overall experience, rather than their most recent interaction within a siloed touchpoint, is integral to enter...