What you’ll learn
How to successfully run A/B tests – from set up through interpreting results
Methodology for A/B Testing
What’s the business impact of the A/B testing
How to set up hypothesis
Binominal / non-binominal metrics
How to document the test results
Example of the real marketing A/B tests and results
optimization
digital marketing
traffic optimization
advertising
business
ppc advertising
facebook marketing
marketing fundamentals
marketing plan
Requirements
None – you’re ready to start this course!
Description
This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.

Who this course is for:
Students All Levels
Digital Marketing Specialists
Media Buyers
All Level Digital Marketers
Digital Marketing Students

That’s because most content development happens without proper insight or a real sense of purpose.

In Creating and Testing Assets for Your Content Marketing Campaign, you’ll quickly learn how to turn that “never ever” stat around. Your asset creation will match the goals you set and align with what you audience wants.

These insightful lessons, presented by a variety of subject matter experts, show you a smarter way to create content.

You’ll learn how to use a content audit to uncover existing assets you can repurpose to meet your current objectives. You’ll see how to set up and launch tests, so you can identify the right content mix for your audience. And you’ll know how best to use an editorial calendar to maintain the right balance of content topics and types to support every stage of your buyer’s journey.

By the end of this course you’ll know what you have and what you need. No guesswork. No missed opportunities. No “never-ever.” Just awesome results.

LEARNING OBJECTIVES
1 Conduct a content audit so you can repurpose existing assets and identify content for each stage of the buyer’s journey
2 Establish testing parameters for campaign assets, set a timetable for testing, and set up A/B and multivariate testing using available tools to see which assets perform best
3 Establish voice and tone and plan graphic elements based on your target audience’s preferences
4 Use an editorial calendar to create any new campaign assets
5 Create multiple versions of creative assets in different formats

What you’ll learn
How to create a campaign brief, how to create a digital marketing plan, how to create a digital campaign strategy, campaign launch & optimizing, campaign reporting
Digital campaign strategy and planning
Requirements
Interest in learning about Digital Marketing
Description
This course is a must-do for all Digital Marketers. This course will not only help you plan your campaigns better but will also help you understand what all should be considered when you plan a campaign. After taking this Digital Marketing course you will be able to do the following.

Prepare Campaign Brief document

Define target audience

Select online Channels

Select KPI’s for different channels and objectives

Create a Digital marketing Media plan

A/B testing Plan

Launch and Optimize campaigns

Campaign Reporting

Who this course is for:
Anyone who is interested in digital marketing
students, entry-level professionals, mid-level marketing managers, senior level marketing managers, CMO’s