Adwords – Digital Marketing Supermarket https://digitalmarketingsupermarket.com Marketplace for Digital Marketing Tools and Courses Sun, 25 Sep 2022 21:35:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 34 Digital Marketing Hacks – Improve Social Media Marketing https://digitalmarketingsupermarket.com/course/34-digital-marketing-hacks-improve-social-media-marketing/ Fri, 28 Feb 2020 11:39:56 +0000 https://digitalmarketingsupermarket.com/?p=257 Digital Marketing Hacks for Facebook Marketing, Youtube Marketing, Instagram Marketing, Pinterest, LinkedIn & SEO

What you’ll learn
Maximize Engagement on Instagram
Get 400% More Subscribers on YouTube
Get More Traffic Using SEO
Get Ahead of Competition with Adwords
Blog Content Tool for SEO
7 Way to Get More Likes on Your Facebook Page
Design Clickable Thumbnails on YouTube
Get Top Hashtags on Instagram
Get 10x More Traffic, Leads & Sales with Quora
Get Leads on LinkedIn
Requirements
No Knowledge Required
Description
50 Digital Marketing – Secret Hacks That’ll Get People to Your Website, Grow Your Brand & Drive More Sales!

Learn how You Can Get Instant Results using Easy Digital Marketing Hacks That We’ll Share In This Course.

Are You Ready to Sell more Products, Get more Clients & Grow your Business using Digital Marketing?

Take A Look at These Top Rated Reviews…

⭐⭐⭐⭐⭐ “So helpful! I’ve learned so much in just the first three lectures!” – Lorian Pecker

⭐⭐⭐⭐⭐ “Very informative and gave me so many ideas to improve my internet presence! Thank you!” – Marjorie

⭐⭐⭐⭐⭐ “Awesome course. It has a lot of helpful content on digital marketing secrets. Thank you.” – Bobbie Smith

This Course Includes Secret Hacks From…

Facebook Marketing

YouTube Marketing

Instagram Marketing

LinkedIn Marketing

Pinterest Marketing

Quora Marketing

SEO (Search Engine Optimization)

Copywriting

Bonus Section Including The Content Marketing Machine!

In this section, we’ll teach you how to create valuable content to grow your following across 7 different Digital Marketing platform from one video!

We start on YouTube, move on to your WordPress website, then to Quora, then Twitter, then Instagram, then Facebook and last we’re uploading content to Pinterest.

Enroll in this Digital Marketing Hacks Course Now to get the most effective hacks to success!

See You in The Course!

– Love Robin & Jesper

Who this course is for:
Anyone Struggling to Get Traffic and Sales
Anyone Looking to lLearn New Digital Marketing Growth Hacks
Anyone Wants to Build a Brand and a Fan Base on Social Media
If You’re New In Business & Want to Market Effectively

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Become a Certified Paid Traffic Master https://digitalmarketingsupermarket.com/course/become-a-certified-paid-traffic-master/ Fri, 28 Feb 2020 11:39:54 +0000 https://digitalmarketingsupermarket.com/?p=185 NEW & IMPROVED: Become a Certified Paid Traffic Master
Learn the secret strategies for driving quality traffic from platforms like Facebook, Google, YouTube, and Instagram in this completely revamped Mastery Course

What You’ll Learn

Brand New Dive Deep Into The Facebook Ad Platform

As a marketer, our job is to meet the customers where they already are. And where they already are is Facebook. With well over 2 BILLION daily active users, Facebook is the premier platform for marketers to mine leads and sell products and services. Facebook advertising expert Molly Pittman will walk you through the ins and outs of the platform and show you EXACTLY how to design ad campaigns that generate results for your business… fast.

The 3-Step Automated Traffic System

Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn all about the ever-important “traffic temperature” and how media buying is actually like building an in-person relationship.

Build A Successful Ad Campaign

Watch step-by-step “deep dive” videos on how to build successful ad campaigns on platforms like Facebook, Instagram, Google, and YouTube. Discover the five elements of a high converting paid traffic campaign and how you can leverage them to send thousands of leads to your business.

The Metrics That Matter (and the ones that don’t)

Learn to analyze the metrics that actually matter so that you can “trim the fat” from your campaigns and scale without accruing extra costs. Quit wasting time analyzing numbers that are useless to your bottom line.

About Your Instructors
Molly Pittman

At DigitalMarketer, Molly spent over $2M on paid traffic and generated OVER 300,000 leads (& tens of thousands of customers) while maintaining a positive return on ad spend. She’s consulted 150+ brands in markets such as: health & fitness, personal finance, beauty, crafts, professional practices, manufacturing & more…

Mike Rhodes

Mike is approaching “wily veteran” status in the Adwords world. He’s in his 13th year of building & running campaigns for businesses & brands all over the globe. He’s the co-author of the world’s best selling book on Adwords ‘The Ultimate Guide to Google Adwords’, now in its 5th edition.

Tom Breeze
Tom Breeze is CEO of Viewability, an international video advertising agency. Tom has built thousands of successful advertising campaigns, testing & tracking all of the results. It’s all about ROI for Tom—turning ad spend into profit.

Become Certified in Paid Traffic Mastery and Discover A Repeatable System For Generating New Leads and Customers…

Brand New Module World-renowned YouTube advertising expert, Tom Breeze, shows you how to master video advertising so that you can drive more leads, more sales, and increase ROI on your campaigns.
Brand New Module Leading Google AdWords Authority, Mike Rhodes, takes you step-by-step through the ins and outs of how to use Google AdWords to effectively grow your customer base and drive conversions.
Brand New Examples of winning ads so that you can model your own ads after PROVEN campaigns and continually crank out winning campaigns.
Brand New Think you’ll have to take extensive notes to pass the exam? Think again. Each module includes a comprehensive notes section that you can reference before, during, and after the quizzes.
Create a customer avatar for your ideal client or customer so that you can cater your messaging to better target leads that are more likely to buy your product or service.
Track your campaign’s progress and success by establishing conversion metrics that actually matter to you, your business, and your bottom line.
Learn advanced retargeting strategies and how you can leverage multiple touch points on high-value leads to to maximize your efforts on Facebook, YouTube, Instagram, and Google.
Paid Traffic Mastery in Lab Platform
Paid Traffic Mastery on Laptop
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming a Paid Traffic Master.
Identify your prospect’s core buying emotion to write an ad that triggers their deepest desires with hard-hitting copy that moves them to take action…
Determine your prospect’s “traffic temperature” and use it to create ads that seize attention and speak directly to “the conversation in their head.”
Discover how to structure ad copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, and more.
Troubleshoot the ads you’re already running without having to waste valuable time and energy starting over from scratch.
Carefully Construct a completely automated traffic system that generates leads and sales for your business 24 hours a day, 365 days a year.
Follow step-by-step instructions on how to build multiple successful ad campaigns on on “the Big 4” traffic platforms.
Discover the secret to scaling your campaign once you have a winner so you can build MASSIVE subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

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Competitive analysis: Tools to beat your competitors https://digitalmarketingsupermarket.com/course/competitive-analysis-tools-to-beat-your-competitors/ Fri, 28 Feb 2020 11:39:58 +0000 https://digitalmarketingsupermarket.com/?p=314 Competitive analysis: Tools to beat your competitors
A-Z guide on how to beat your competitors using a combination of Keyword Research, SEO, PPC and Social Media tools.

What you’ll learn
Rank over your competitors on Google
Get higher conversion rates in PPC (Adwords, Yahoo Ads, YouTube) using your competitor data
Track everything your competitors are doing online
Find what PPC keywords are providing your competitors with the most revenue.
Improve your strategy & online marketing efforts to increase sales & ROI
Save time & money by understanding what is working for your competitors
Proactively monitor new competitors strategies & adapt to them
Requirements
Internet access
Description
After taking this course – you will understand everything your competitors are doing online and what is currently working for them. You will also learn how to use those learnings to beat them in SEO, PPC & Social Media.

This course has been carefully designed and structured to explain all aspects of competitive tools and how you can use those tools to beat your competitors. This includes using the tools, collecting the data & analyzing that data to your advantage.

Why take this course?

Find out what your competitors are doing SEO wise with in-depth analysis on their linking and content strategies.
Get more SEO traffic by ranking over your competitors.
Understand what keywords to target for your PPC campaigns. Use the money your competitors spent testing “their” keywords to start your campaigns with a profit.
Monitor your competitors social media presence and create compelling content to win over their audience
Use free tools to proactively monitor your niche and trends to be on top of the market
Learn about 30+ competitive tools and how you can use them to collect precious data and beat your competition.
Use your competitors hard spent money to start off with the most performing keywords, ads and landing pages.
Find what SEO keywords are providing them with the most traffic.
Save time and money by learning what ads or banners are working for your competitors and create better performing ones for yourself.
A few more reasons why you should take this course!

There are many advantages to learning about what your competitors are doing, especially in this course as it covers EVERY LITTLE aspect of the subject. Here are a few more advantages:

Increase your digital efforts on already performing channels and strategies used by your competitors.
Explore and use strategies your competitors are not implementing yet.
Create better compelling ads & landing pages to gain a higher ROI
Are there any prerequisites?

There are NO prerequisites to taking this course. You don’t need to know code,or have any digital marketing experience to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.

Material & Follow-up

Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge. (Just post your questions in the discussion board and they will be answered within 1 day)

This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert in dissecting your competitors and using their data to beat them. Competitive analytics and competitive analysis tools have long been a best kept secret by digital marketers, however in this course they are all explained in detail.

Hope to see in the course! 🙂

Who this course is for:
Digital marketers in all levels
Small business owners
Affiliate marketers
Digital consultants
SEO experts & specialist
Web designers & developers
Advertising agencies

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Digital Marketing Course to become Expert Digital Marketer https://digitalmarketingsupermarket.com/course/digital-marketing-course-to-become-expert-digital-marketer/ Fri, 28 Feb 2020 11:39:56 +0000 https://digitalmarketingsupermarket.com/?p=262 Digital Marketing Course to become Expert Digital Marketer
Become an Digital Marketing Expert start learning from fundamentals! Strong digital marketing fundamentals great learn!

What you’ll learn
Build your own website without coding & practice all digital marketing tactics on it.
Develop your own digital marketing strategy
Implement all the digital marketing techniques like google adwords, social media marketing, email marketing, etc..
Make money as a freelancer with adsense & affiliate marketing as a part of digital marketing
Learn Tips & Tricks to excel your all types of digital marketing campaigns
Requirements
No prior digital marketing & technical understanding needed – enthusiasm is all that’s necessary!
No prior digital marketing or website or seo
Description
Objective of Training Program

To make you an expert in marketing a business online by making you learn and understand how to do digital marketing & Start learning from Fundamentals.
To make you earn money online by doing affiliate marketing and adsense blogging as a part time or full time freelancer.
Outcome Of Training Program
After successful completion of the training program, you not only become capable to track and monitor digital marketing performance, but, you will be able to plan, conceptualize and implement Digital Marketing strategy yourself.
Put simply, you become an expert in marketing any business online.

Training Process

The training starts with Digital Marketing Overview wherein you learn the basics of digital marketing that help you build a strong base for the practical sessions that follow.
Then, to provide hands-on-practical exposure, you create a website. The purpose behind creating a website is to provide you a practical exposure of every component. Actually, you are not just learning digital marketing, you are actually doing it.
Once you have the basics in order and your website is up and running, the training kick starts to more advanced digital marketing modules wherein you learn SEO, PPC Advertising, Google Analytics, E-mail marketing, Mobile Web Marketing and Online Advertising.
Another interesting component in this digital marketing training program is Social Media Marketing comprising of Facebook, Twitter, LinkedIn, Video and Viral marketing. Keeping modern day business requirements in mind, this training has a very important component, i.e., Lead generation for business. Under this component, you not only learn how to generate potential business leads but, also how to convert those leads into sales and increase your business revenue.
Our team of renowned Affiliate marketers will train and share tips and tricks on how you can make money online with Affiliate Marketing and AdSense Blogging. So, this means you can mint money online anytime, as a part-time or full-time freelancer…All you need is a laptop and an internet connection!
Once your training is over and you are well versed practically with all the components, you are awarded an industry recognized certification .
Advance digital marketing course with 24+ hours video lectures includes 17 modules as follow

Digital Marketing and Overview
Website Planning & Creation
Search Engine Optimization
Search Engine Marketing or Google Adwords
Google Analytics
Social Media Marketing
Facebook Marketing
LinkedIn Marketing
Twitter Marketing
YouTube Marketing
Email Marketing
Lead Generation
Online Display Advertising
Mobile Marketing
Content Marketing
Online Reputation Marketing
Digital Marketing Strategy

Who this course is for:
Anybody who would like to learn digital marketing
Anybody who would like to implement digital marketing for his or her business
Anybody who would like to grow his career with digital marketing
Anybody who wants to make money through digital marketing or adsense

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Ecommerce PPC Ads 2020: Google Shopping & Merchant Center https://digitalmarketingsupermarket.com/course/ecommerce-ppc-ads-2020-google-shopping-merchant-center/ Fri, 28 Feb 2020 11:39:55 +0000 https://digitalmarketingsupermarket.com/?p=241 Ecommerce PPC Ads 2020: Google Shopping & Merchant Center
Product Listing PPC Ads with Google Shopping: Ecommerce sales strategy that is much more effective than basic AdWords

What you’ll learn
Create Google Merchant account and run highly-converting Google Shopping ads
Get cheap ad clicks from lucrative traffic who are currently shopping
More effective for sales than Facebook ads or Instagram ads
Sell more products and run ads more profitably
Grow revenue, profits and ultimately your business
Get better click-through rates on your ad than with regular Google AdWords ads
Requirements
Be excited to get highly-targeted shopping traffic to your website
Have at least a tiny ad budget
Description
Set up highly-converting Google Shopping ads that are made specifically to sell products. Get traffic that is shopping and ready to buy now, and learn how to optimize your ads to get the best leads cheaply.

Google product listing ads have a much higher click-through rate on the Google search result page than transitional Google AdWords.

Whether you are already running Google AdWords PPC ads for your products or not, you should definitely run Google Shopping ads because they convert much better, are generally cheaper, and are made specifically to promote and sell products.

If you want to sell more products, I strongly encourage you to run exactly these kinds of Google Shopping PPC ads. If you are not doing so already, you are missing out.

And if you’ve tried Google AdWords PPC ads or Facebook ads for products, and could not generate sales, this might be a better option for you since you will be capturing traffic that is already looking for what you are offering.

Try this eCommerce PPC ads course today and begin running your ads soon.

INSTRUCTOR BACKGROUND

I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call where we can discuss your PPC ads strategy (I don’t sell anything and don’t collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course so we can discuss your PPC strategies there too

* My list of 50 business-success skills when you complete the course

* Be entered to get chosen for my student of the month status and have your business featured

OFFICE HOURS AND ONE-ON-ONE HELP – I GIVE MY PERSONAL TIME

What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals.

You can also get my help and advice any time! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in Google Shopping Ecommerce PPC ads.

MONEY-BACK GUARANTEE

This Google Shopping Ecommerce PPC ads course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.

Invest in your future. Enroll now.

Who this course is for:
People who sell products online
Ecommerce businesses

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Free & Paid Traffic: Ultimate Guide To Acquire Customers https://digitalmarketingsupermarket.com/course/free-paid-traffic-ultimate-guide-to-acquire-customers/ Fri, 28 Feb 2020 11:39:58 +0000 https://digitalmarketingsupermarket.com/?p=327 Free & Paid Traffic: Ultimate Guide To Acquire Customers
Learn how our clients and businesses skyrocket their sales without going all in on Facebook and Google Ads
What you’ll learn
How To Be a Great Growth Hacker
When To Use Paid Traffic
How To Effectively Use Google Adwords
How To Save Ad Budget With Remarketing Strategy
Inbound Marketing
Search Engine Optimisation (SEO) Strategy
Requirements
No previous experience required
Targeted for ALL type of business (B2C, B2B)
Internet Access, Computer/Laptop and Facebook Account
Description
Course Content & Overview
Inside the course, I will share the step-by-step approach that I used to build my eCommerce businesses that has generated 7-figure annual revenue. You will learn:

How To Be A Great Growth Hacker

When You Should Pay For Social Media Traffic

When You Should NOT Pay For Social Media Traffic

When You Should Use Organic Search Vs Paid Search

Tools To Use To Grow Your Business With Retargeting

How To Leverage On “Free” Traffic

How To Master Video Marketing

This courses come with a 30 day money back guarantee – no questions asked!

Make This Investment in Yourself

Sign up today to become an expert in eCommerce advertising!

Who this course is for:
Anyone who wants to make money online
Anyone who wish to improve their web traffic
Anyone who wish to optimise their traffic conversion
Anyone who wants to skyrocket their sales revenue

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Google Ads for Ecommerce https://digitalmarketingsupermarket.com/course/google-ads-for-ecommerce/ Wed, 05 May 2021 17:02:34 +0000 https://digitalmarketingsupermarket.com/?post_type=course&p=51294 Google Ads for Ecommerce

There is no better customer than someone who finds your business on Google. When a customer searches your product and finds your business on Google, they have buying intent.

In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it.

Daniel is an ecommerce entrepreneur who grew his business to six figures by focusing on Google Ads. He also works on the marketing team at Shopify where his team built an integration between Shopify and Google to help automate the campaigns in this course.

In this course you’ll learn the step-by-step process to launch three different Google Ads campaigns:

Search Ads
Display Ads
Shopping Ads

By the end of this course you will be confident investing in Google Ads to grow your business. You’ll also discover how you can receive $100 in free Google Ads credits in this course.

Overview

Introduction

How Google Works and Why You Should Advertise On It

How to Budget for Google Ads

01 |Google Ads Set-Up

Set-Up Google Conversion Tracking

Definitions & Tool Recommendations

02 |Search Ads

What are Search Ads?

The 3 Types of Searches

Demo: Launch Search Ads

03 |Display Ads

What are Display Ads?

The 3 Types of Retargeting Ads

Demo: Launch Retargeting Ads

04 |Shopping Ads

What are Google Shopping Ads?

Demo: Google Smart Shopping Ads on Shopify

05 |Optimize and Grow

Google Shopping Analytics

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Google Analytics and Ads Mastery – Master Your Metrics, Scale with Intent https://digitalmarketingsupermarket.com/course/google-analytics-and-ads-mastery-master-your-metrics-scale-with-intent/ Fri, 28 Feb 2020 11:39:59 +0000 https://digitalmarketingsupermarket.com/?p=360 Google Analytics and Ads Mastery
Master Your Metrics, Scale with Intent
Google Ads and Google Analytics are some of the most powerful tools outside of Shopify and Facebook Ads, that you need to master in order to scale your ecommerce business.

Follow veteran ecommerce entrepreneur Dimitris Skiadas as he walks you through everything you need to know to master your key metrics with Google Analytics and scale your ecommerce business with intent-rich traffic with Google Ads.

What Will You Learn

Google Ads
Complete Overview of Google Adwords/Search:

✓ Walkthrough with examples of Google Adwords
✓ How to write converting ads
✓ How to use google keyword planner
✓ Google search for brand protection
✓ Why you need to bid for your brand

Google Display
Complete Overview of Google Display Overview:

✓ Targeting
✓ Remarketing
✓ Google Display Planner
✓ Audiences
✓ Display Keywords
✓ Learn how to scale Google Ads

Google Analytics
✓ Learn the 4 Basic Pillars of GA: Audience, Acquisition, Behavior, Conversions with in depth walkthroughs on each section
✓ Learn how to setup goals for conversions, funnel visualization, shopping behavior, checkout behavior
✓ Go in depth to understand who your audiences are and how to see what they are buying
✓ Finding Buyers vs Lookers – understanding the metrics
✓ Improving your bounce rate
About Your Teacher

My main focus is helping my ecommerce store owners get results with Google Products. I’ve personally worked 1-on-1 with 100+ entrepreneurs.

I have success stories from people that:

— Made $5000 in revenue in the first 4 hours of teaching them what I know.
— Scaled from 6 to 7 figures in less than 30 days
— Made $83,000 revenue in 3 weeks from applying simple strategies inside Google Analytics.

But my best success story comes from a guy that had to sell his TV and PS4 to buy my $300 course. It was the best course he has ever bought & he was so dedicated to make things happen, that he is now a 7 figure entrepreneur.

He paid so much attention to the details that everyone else ignores, which resulted to 2X the conversion rate, Average Order Value of 40% more, and average time on site was almost 4X than any other store I worked with.

Knowing his numbers & closely applying the lessons I gave him, lead him to absolute success.

This man changed his life with one training. How can he not be a great story to tell?

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Learn Pay Per Click (PPC) Fundamentals https://digitalmarketingsupermarket.com/course/learn-pay-per-click-ppc-fundamentals/ Fri, 28 Feb 2020 11:39:56 +0000 https://digitalmarketingsupermarket.com/?p=270 Learn Pay Per Click (PPC) Fundamentals
Maximize your Pay Per Click advertising potential by learning from the industry’s best!

Manage fundamental aspects of Digital Marketing – Pay Per Click – Search Engine Marketing
Formulate, plan and execute effective Pay Per Click Campaigns
Be up-to-date with latest best practices for PPC
Apply PPC best practices in websites and campaigns
Requirements
No prerequisites for this training course.
Description
This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.

Who this course is for:
Online Marketers
Online Marketing Associates
Marketing Specialists
Associate Marketing Specialists
Marketing Managers/Managers

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Professional Digital Marketing Using Google AdWords – SEM https://digitalmarketingsupermarket.com/course/professional-digital-marketing-using-google-adwords-sem/ Fri, 28 Feb 2020 11:39:58 +0000 https://digitalmarketingsupermarket.com/?p=321 Professional Digital Marketing Using Google AdWords – SEM
Learn The New Google AdWords System – From Setup to Pro Techniques
What you’ll learn
Understand the importance of doing SEO prior to using Google AdWords
Setup a Google AdWords account
Create a digital marketing campaign using the New Google AdWords application
Use advanced Google AdWords features to improve paid advertising effectiveness
Requirements
A basic knowledge of online marketing concepts
A Google Account (G-Mail, YouTube, Google Plus, etc.)
A website would be useful for those doing this for their own business
Description
This training course has been constructed to introduce you to the Google AdWords advertising system. Within the course I will show you how to get setup and start using it, how to use it as it is designed to be used, and I will show you some advanced techniques and strategies that will help you get the greatest bang for your buck when you use it. These are professional usage techniques that many advertisers who use this system never learn – or even know that these features exist and they can save you a lot of advertising money and can get you greater profitable returns on each dollar you spend within this system.

The course begins with an introduction to what Google AdWords is followed by two lectures on why it is also important to do a little SEO work on your website or at least the landing pages you will be sending people to through your ads – this includes some tips on how to make these pages look good to Google. Why? Well constructed landing pages that you target and that Google sees will have an impact on how well your ads get positioned in Google search results and how much you have to pay per click to get people to your site as Google analyzes it beforehand and gives it a “Quality Score” rating – which I then explain the components of to end Section One of the course.

Section Two of the course instructs on how to access, setup and navigate through the Google AdWords system followed by the steps you take to actually build your ad campaigns, ad groups and ultimately, your advertisements themselves. In this section I also instruct on some of the strategies you should be employing to create ads that target and convert well including how to build your keyword and keyword phrase lists, your negative keywords and what they are and how to use Google Ad Extensions in your ads to give you competitive advantage over others also competing against you for coveted page one advertising locations on Google search results. Also in this section I discuss the different Google networks you can advertise on including YouTube, Google Search and the Display network which places ads on various websites around the Internet. Lastly, I talk about the different types of ads you can create and walk you through an example of setting up an ad.

In Section Three, I discuss a number of more advanced ways that professional advertisers use Google AdWords to better target various audiences, attract customers, create better converting ads and build models of different ad strategies geared to positioning your ads well and to minimizing your costs of advertising. Here you will learn tasks that you can complete that will set you apart from most users of Google AdWords – and these strategies will save you advertising costs, help you position your ads better on search results pages, and help your ads convert to sales at higher percentages.

Who this course is for:
A business owner with a website
A digital marketing student or new practitioner
An online marketing professional

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