ABOUT THIS COURSE
To win the battle for your customers’ attention—and wallets—you have to win the battle for their hearts and minds first. And that’s where building a great brand comes in.

But what is a brand, really? And what’s the difference between brand values and brand voice? Brand identity and brand personality? And brand positioning and differentiation? So. Many. Questions. And that’s why we have answers in Branding, a PRO-exclusive, interactive course, now available on-demand.

Start by enhancing your understanding of brands and how brands build value, then expand your understanding by digging into brand promise and brand strategy—and how they work together. Plus, you’ll explore how to roll out a brand campaign that captures your audience and solidifies your brand’s differentiation in the marketplace.

Next, you’ll get into how to apply these concepts to the real-world. You’ll learn how to develop dynamic creative briefs that ensure your programs remain on brand and on message. Then, you’ll uncover how to make the right social (media) moves to extend your identity and create brand advocates, and how to elevate your brand and foster interactions with your customers through integrated public relations. Finally, you’ll review what to do when it’s time to rebrand.

LEARNING OBJECTIVES
1 Explain what a brand is and the different types of brands
2 Discuss how a brand can generate value for your customers and your company
3 Identify the components of a “brand promise” and know how to create your own
4 Understand the three phases of building a brand strategy

Here’s What We’ll Create Together
In this brand-new training, DigitalMarketer CEO Ryan Deiss will show you how to brainstorm your “big idea,” storyboard your campaign across a variety of channels, and teach you how to execute and optimize your “blitz” to turn heads and drive leads… all in just a matter of hours.

You’ll also…

Leverage Ryan Deiss’ fill-in-the-blank “Marketing Blitz Planner” to wireframe every step of your campaign and ensure you’re getting the RIGHT message in front of the RIGHT people at the RIGHT time.
Discover the core concepts of a “Blitz Launch” and the elements that make a successful campaign.
Follow the DigitalMarketer Marketing Team’s 3 proven formulas for creating your “Big Idea”–A stand-alone piece of high-value content that causes your audience to acknowledge and accept YOUR conclusion as their new reality.
See how companies like Nike, Drift, Dollar Shave Club, Dove, Dominos, and The Hustle are using “Big Ideas” in their marketing to grow their customer base… and their recurring revenue.
Learn the 5 critical assets that every Blitz Launch needs to effectively drive leads…and convert those leads into paying customers.
Discover the key to creating a unified call-to-action that leads droves of like-minded customers straight to your doorstep.

$495
Get Instant Access
Instructor: Ryan Deiss
Lessons: 4
Length: 5.2 Hours
Access: LIfetime Access
Topics Discussed

Branding
Paid Media
Email Marketing
Content Marketing

Ryan Deiss

Co-founder & CEO – DigitalMarketer

Ryan Deiss is the Founder and CEO of DigitalMarketer. Over the last 36 months, Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought-after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.

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Career-defining question for every entrepreneur, business owner, and the talented marketers that work for them…
…If there was a brand new way to sell your product that combined all of the IMPACT (i.e. SALES and ENGAGEMENT) of a traditional product launch with the evergreen, low-risk nature of the iconic marketing funnel…

…Would you finally feel confident enough to make creating a “Blitz Launch” your business’ #1 priority?

If your answer is “YES!” here’s what you need to know:

If DigitalMarketer had a crystal ball…

It would probably tell us that your marketing funnels and your product launches aren’t performing anywhere near as well as they performed this same time last year (ask us how we know).

Let’s face it: traditional product launches are the bee’s knees when it comes to generating massive sales and engagement, but they’re also VERY risky… and you can really only run this type of promotion once or (maybe) twice a year.

Funnels, on the other hand, are effective because they’re evergreen and predictable, but they don’t generate the sheer IMPACT of a traditional launch. Their performance also degrades over time, because they just aren’t presenting your audience with anything new or novel.

Now, that’s not to discount either of these classic money-making marketing strategies. Both have their advantages (and disadvantages), but it’s become very clear over the past few years that the market is in need of something NEW.

With a Blitz Launch, you truly get the best of both worlds.

In today’s busy, connected world there is simply too much competition for your audience’s attention to count on individual product launches and evergreen funnels to drive sales & revenue.

In fact, experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day :flushed:.

And that number^ is only going to go up with emerging technologies and increased competition.

So… what do you do?

What can you do to stand out in a sea of launches and funnels and really move the needle for your business?

You take the best of both worlds (leave out the worst) and create a “Blitz Launch.”

Blitz Launches work because they bridge the gap between traditional product launches and evergreen funnels.

Combining both of these proven strategies into one, cohesive campaign for your brand results in that mythical promotion that not only generates a flood of sales and engagement, but makes a lasting impression on your buyers and keeps them coming back for more.

And that’s exactly what DigitalMarketer CEO Ryan Deiss is going to teach you in this brand new training…

By the time you’re finished working with Ryan and the DigitalMarketer Marketing Team, you’ll have the framework for a multi-channel “Blitz Launch” that contains all the core assets you need to clarify your brand’s “BIG IDEA,” so that you can attract a surge of leads and convert them into red-hot, repeat buyers.

Snag this INSTANT ACCESS training, and let’s start building YOUR Blitz Launch today…

WHAT YOU’LL LEARN ON THIS TRAINING
The Instagram Domination Method – The secret method that enabled Foundr to generate 500k followers in 12 months & 1m+ in 2 years
How to create content the RIGHT WAY that gets an insane amount of engagement
“The Bio Formula” How to generate over 20,000+ clicks to your website in 1 month using just Instagram
How to know what content to create that attracts your target audience to follow your page, like your content, share with their friends and buy your products and services
A case study on how we built a FRESH new 6 figure e-commerce business in 6 months using ONLY Instagram and how in it’s most recent month generated $45K+ and over 1000+ new customers spending $0 in acquisition on Instagram
How to create ‘Money Posts’ that effortlessly turn your fans into customer WITHOUT being ‘salesy’ or spammy
HOSTED BY NATHAN CHAN
CEO & Publisher of Foundr Magazine

Nathan Chan is the CEO & Publisher of Foundr Magazine, a digital and print magazine for entrepreneurs and founders. Nathan launched Foundr in March 2013 from his bedroom and in a small period of time it has become a top 10 ranked ‘Business & Investing Magazine’ on the app store and now has millions of entrepreneurs consuming the brands content every month. Nathan was a finalist for Publisher of the Year for 2014 in the Digital Magazine awards. He also has had the pleasure of interviewing some of the most accomplished entrepreneurs around the world namely Sir Richard Branson, Mark Cuban & Arianna Huffington and many more.

Here’s What We’ll Create Together
In this LIVE workshop, you’ll work directly with DigitalMarketer Director of Content, Garrett Holmes, to create a social media strategy that caters to your specific goals, your bandwidth, and your brand… Using high-impact strategies you can implement in hours—not weeks.

Launch a fully customized Social Media strategy that builds customer awareness, loyalty, and engagement… using resources you already have.
Discover which platforms are the most popular “hang outs” for your audience so you can reach them where they’ll engage with your brand the most (AKA get more bang for your social media buck).
Take a page out of the “Big Box” Social Media book to see what your highest-earning competitors are doing to increase their social reach and apply it to your business.
Peek behind the curtain at DigitalMarketer’s weekly Social strategy calendar so you can model our calendar to build your own.
Save valuable time and eliminate “ideation stress” by leveraging DigitalMarketer’s best practices for repurposing and optimizing the content you already have for your social feeds (This is KEY).
…By the time we’re finished, you’ll have a fully customized social media strategy that drives traffic, awareness, and engagement with your brand… all in a matter of hours.

Sign up today, and let’s start building YOUR Social Media Strategy…

What You’ll Learn

DigitalMarketer’s Proven Social Media Strategy

To grow your business using social media, you have to do more than write a clever tweet, slap a pretty picture on Instagram, or post a mildly funny GIF on Facebook.

There’s a lot of competition on “the socials.”

We know this. We’ve seen what works on Social Media (and more importantly, what doesn’t). We know what is music to your audience’s ears… and what is just noise.

Cut through the noise and join Garrett Holmes, DigitalMarketer’s Director of Content, as he breaks down how he created an intentional social strategy that has helped 3X DigitalMarketer’s social presence in under 8 months… and how you can use this strategy to do the same for your business.

High-Impact Social Strategies For Every Type of Business… In ANY Industry

When you’re done with this workshop, you’re going to have the tools, the strategy, and the calendar that you need to implement a social media strategy that works specifically for YOU.

Let’s face it: Social Media is different for every business. We all have different amounts of bandwidth, resources, and manpower available to focus on our Social Media and organic content efforts.

In this workshop, we’ll work together to develop and successfully implement a Social Media strategy that not only grows your brand… but that makes sense for your business.

Fill-in-the-Blank Templates for Crafting Your Next Winning Social Media Campaign

In this workshop, you’ll leverage DigitalMarketer’s collection of proven assets to make executing your new social media strategy as easy as “fill-in-the-blank + PUBLISH.”

After all, we’re going to create one social media campaign together… but we don’t want you to stop at one.

Between our brand new “Brand-Building Social Media Strategy Audit” and our now-famous “Social Media Mindmap” tool, you’ll walk away from this workshop with a set of deliverables you can use to create stunning social media campaigns that produce results… Over & over & over again.

$295
Get Instant Access
Instructor: Garrett Holmes
Lessons: 4
Length: 5+ Hours
Access: Lifetime Access
Topics Discussed

Social Media Strategy
Social Media Campaign
Marketing Strategy

Garrett Holmes

Director of Content – DigitalMarketer

Garrett Holmes is DigitalMarketer’s Director of Content, responsible for increasing DigitalMarketer’s content production and consumption through digital learning products, editorial, video, podcasts and social media. Garrett has honed his content production skills over the last 5 years through work with Shell, ESPN, Diageo, X Games, theCHIVE, and more.

Join this Now for $295

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A Proving Ground for Your Entire Marketing Strategy

Did you know that today, 79% of internet users in the United States are on Facebook?

How about that right now, 6 out of 10 Americans stay updated on news through social media, while 35% have used it to look for or research a job.

It’s no secret that the newsfeed isn’t just for spying on distant relatives and estranged high school friends anymore (okay that’s sort of creepy, but you get my point).

Love it or hate it, Facebook, Twitter, Instagram, YouTube, and the like have become an integral part of nearly all of our lives.

In other words, social media isn’t going anywhere.

And considering one of THE staples of marketing is putting the right message in front of the right audience at the right time, it shouldn’t be any surprise that social media marketing isn’t going anywhere either.

But what most Marketers don’t realize is that social media marketing in 2018 isn’t just a place to…

…post updates about your brand…

…post links that drive leads back to your site…

…post fun and engaging content…

Social media is a proving ground for your entire marketing strategy.

This is a place where you can test everything from your brand’s overall voice, content strategy, and even your product offerings.

This is a place where you can determine what your audience likes and what your audience dislikes through organic efforts…

WITHOUT SPENDING A DIME.

So… how exactly do you do that?

You’ll learn exactly how to do that in this brand new workshop with DigitalMarketer’s Director of Content, Garrett Homes.

Growing a company is hard and exciting. At different stages of your brands growth there are new opportunities, but what do you prioritize?

This 30 minute free course is designed to help you make concrete decisions about the next best steps to grow your brand.

In this course, you will learn:

Tactical approaches to strategy based on your life stage
Methods for future proofing your business with
Tools to continually analyze growth and strategic investments

Taught by Doug Hollinger, VP of Strategy at BVA (a commerce agency that incubates and grows top direct-to-consumer (DTC) brands that people love) you’ll benefit from his 20 years of experience with the right strategies to use to help you prioritize your growth.

Overview

Introduction to the Course

01 |The 4 Stages of a DTC Brand

The 4 Stages of a DTC Brand

02 |The Builder

The Builder

03 |The Adapter

The Adapter

04 |The Scaler

The Scaler

05 |The Collaborator

The Collaborator

06 |Next Steps + Congratulations

Next Steps + Congratulations

What you’ll learn
Decide whether Waze Ads is suitable for your business
Run your first campaign in 1 hour!
Requirements
Be familiar with Waze as a user is a plus but not required
Have access to a computer and an internet connection
have a Waze account
Description
Waze ads are a good addition to Google My Business and Facebook to promote a local business.

In this course, you will learn everything there is to know about Waze ads so you can run your first campaign very quickly.

We will check together if your business is suitable for running Waze ads, then we will go through the types of ads, plans, how to create an account, invoicing, bidding, budgeting, account management, navigating the dashboard and analytics.

I have also included a step by step walk through from account creation to launching your first campaign.

If you want to get certified, this course Is also a good preparation and the quizzes will definitely help!

Register to this course and boost your local business by attracting foot traffic easily.

See you in there!

Who this course is for:
Small business owners with little time for complex trainings
Marketers willing to easily add a skill to their expertise
anyone interested in local marketing
anyone needing more food traffic for a local business