What you’ll learn
Plan an effective Digital Marketing Campaign
Achieve results even with low budget
Learn how to Generate Tangible Results from your Campaign
Compare different tactics with your Analytics
Fine Tune Your Marketing Campaign
Enhance your Business or Digital Marketing Career
Requirements
Basic Digital Marketing Knowledge
Description
Campaign planning is the act of putting together a strategy for your marketing activity.

IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.

Planning Correctly a Strategic Marketing Campaign is essential to

Build Consistent Results Overtime

Build Your Brand

Get Instant Feedback and Prevent further Mistakes

But To create a winning campaign you need to

Understand what you are trying to achieve – leads, sales, branding ?

Is there a business case? Use the BOSCARDET method to understand so

Follow the Six Steps to deploy your campaign correctly

Define Key Performance Indicators

Define if you might have some blockages (web site, product etc etc)

Who this course is for:
Web Managers
Web Owners
Web StartUps
Campaign Managers

What you’ll learn
How to create a campaign brief, how to create a digital marketing plan, how to create a digital campaign strategy, campaign launch & optimizing, campaign reporting
Digital campaign strategy and planning
Requirements
Interest in learning about Digital Marketing
Description
This course is a must-do for all Digital Marketers. This course will not only help you plan your campaigns better but will also help you understand what all should be considered when you plan a campaign. After taking this Digital Marketing course you will be able to do the following.

Prepare Campaign Brief document

Define target audience

Select online Channels

Select KPI’s for different channels and objectives

Create a Digital marketing Media plan

A/B testing Plan

Launch and Optimize campaigns

Campaign Reporting

Who this course is for:
Anyone who is interested in digital marketing
students, entry-level professionals, mid-level marketing managers, senior level marketing managers, CMO’s

Successful account-based marketing often relies on multiple campaigns for a specific, single account.

For one account, you might invite top executives to a private dinner after a trade event. You might also produce a direct mail campaign for product managers. And you might launch an email campaign to entice key decision-makers to subscribe to your weekly newsletter. These are three very different campaigns all work together to win a specific account.

When executed well, your ABM efforts work in harmony to address the needs of the many decision-makers you aim to persuade. It’s crucial you orchestrate your various tactics so that you’re communicating effectively, and so that one effort doesn’t undermine another.

In this course, you’ll hear from multiple experts as they show you the right tools and insights necessary to seamlessly pull off complex, multi-pronged ABM campaigns.

LEARNING OBJECTIVES
1 Understand how channels can best be used for account-based marketing campaigns
2 Review your target accounts and select the best channels to communicate your targeted content to them
3 Maximize your relationships with your sales organization
4 Create a Tier 1 account campaign brief
5 Identify initiators and engagers and develop internal and external triggers to help launch campaigns that are specific to the needs of your target accounts

Account-based marketing is complex. That’s one of the reasons it’s so effective. But if you don’t take the time to plan your campaigns… well, things can fall apart fast.

You need ample time up front to research and identify your best-fit accounts, so you can design campaigns that speak accurately to the pain points and needs of key decision-makers at those specific organizations.

In Planning Your Account-Based Marketing Efforts, Samantha Stone with the Marketing Advisory Network takes a practical approach to ABM. She shows you what you need to consider when you select accounts to target with your campaigns. You’ll see how to build account profiles and how to map contacts to target accounts. (This is a constant headache if you don’t do it right.) You’ll also discover the value of breaking your list of accounts into tiers so you’re dedicating the right kind of resources to your best prospects.

Finally, you’ll bring it altogether in a pilot program that ensures your initial efforts are working… and worth scaling.

LEARNING OBJECTIVES
1 Select your target accounts and segment your list of accounts into three tiers
2 Develop a process to ensure leads coming into your CRM system are funneling to the correct target accounts
3 Identify a process for tagging, lead routing, and auditing data for your target accounts
4 Implement an ABM pilot program for a select group of accounts, and use the results to determine the best plan for adopting an account-based marketing approach

ABOUT THIS COURSE