It’s easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this course, you’ll be checking metrics, interpreting data, making adjustments, and presenting your results like the content marketing analytics whiz you always wanted to be.

Learn to focus on the metrics that matter to you—the specific data that indicates whether or not your content marketing campaign has met your stated goals. More than that, learn how to clearly present and articulate your key findings to your boss, clients, and the people in your organization vested in your success.

LEARNING OBJECTIVES
1 Set up a dashboard to track data from multiple sources
2 Review data from your dashboard to assess how well your content marketing campaign is meeting established goals
3 Make real-time adjustments as necessary to optimize your campaign results
4 Report key findings on the effectiveness of your content marketing campaign to stakeholders at your organization

Ordinary content marketers just don’t get it…

There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic) you need to do more.

So how do you do it?

How do you build a “machine” that turns content into free, targeted traffic?

Fortunately, that’s exactly what you’re about to learn…

FACT: Businesses Need Content Marketers
(…Who Actually Know What They’re Doing)
I’m not going to sell you on the importance of content marketing.

If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:

Builds authority and credibility…
Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it…
Enables your message to spread to new audiences organically (i.e. for free!)…
In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.

So that’s why businesses need content marketers.

There’s just one problem: Most so-called “content marketers” don’t know what they’re doing.

That’s where you come in.

As a Certified Content Marketing Specialist, you are uniquely qualified to help brands convert content into organic traffic and sales.

More specifically, in this master class, you’ll learn:

How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
The 8 tools you’ll need to be an effective content marketer
The “GC = A” Content Marketing Formula that connects the dots between content and sales
The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects
5 content types that convert leads into serial, high-ticket buyers
Choose from 12 Goals, 16 Metrics and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets)
The 60-Second Editorial Planner document that makes content planning a breeze (Seriously… you can plan a week of content in less than a minute)
6 simple article tweaks (My favorite is “Hiding Easter Eggs”) you can make to any piece of content that will get it CONSUMED
The 4 proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you)
212 blog post ideas that guarantee you’ll never have writers block again including…
8 blog post types that hijack the virality and authority of OPC (Other People’s Content)…you won’t have to write a single word.
The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
The SEO silo process that has worked since the first blogs went online in the 90’s, stopped working when the spammers started keyword stuffing and building shady links, and now is the ONLY thing that works to get free Google traffic.
The 9 Components of The Perfect Email Newsletter (The “Greased Chute” opening and “Drill Down” P.S. are two tactics that drive email traffic through the roof)
PLUS… you’ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web (Adding these traffic strategies to great content is liking pouring gasoline on a bonfire)
In short, Certified Content Marketing Specialist (a.k.a. “Content Masters”) are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers “organically”…even FREE!

If you’re interested in becoming such a “Content Master,” then I have one question for you…

Are You A “Doer”…or Just a “Talker?”
(or…Why You Might Want To Get Certified)
Let’s face it: Marketing experts are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…

…talk?

That’s the problem!

And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren’t researchers. We aren’t journalists.

We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words: WE ACTUALLY DO THIS STUFF…

…so we know how hard it is to find truly skilled people who know what they’re talking about.

And that’s why we created the “Content Marketing Mastery” course and certification.

We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.

In short, we’re making it available to YOU…

Arrow What You’ll Learn In This Course
The Content Lifecycle
Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you’ll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.

Content Technology Needs
Learn the 8 types of technology you need to succeed as a content marketer. We’ll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.

Blog Marketing Mastery
Master the 12 critical aspects of building a successful blog. You’ll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.

Content Distribution
Learn how to effectively get your content out into the world and increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.

What You’ll Learn

A System To Help Your Offers Stand Out From the Competition

As a copywriter, marketer, or business owner, you know that the competition is stiff. You’re constantly struggling to stand out in a sea of options that is growing bigger everyday. In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why your product or service is the BEST option.

Classic, Direct-Response Copywriting Conventions… Updated for an Online Audience

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media landscape! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and really anything that moves the needle for your business.

Winning Copy Structure For Every Industry & Business

Along with each new revolutionary copywriting tactic in this course, you’ll get shining samples and examples of compelling copy from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, agencies, and more.

A Treasure Trove of Copywriting Templates, Tips & Tactics

You’ll learn all the most closely guarded secret strategies used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets that you need to be leveraging in your offers.

Pam Foster
About Your Instructor

Pam Foster is the Director of Copywriting Training for AWAI, the world’s leading provider of online and live copywriting training and business-building programs. She’s been a member of AWAI since 2005, and is a frequent speaker at their live training events. She’s also the author of several AWAI online training programs on web copywriting and choosing a niche industry for success… and she won AWAI’s $10K Copywriting Challenge in 2009.

Become Certified in Copywriting Mastery and
Discover the Principles of “Persuasion in Print”…

Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…
The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…
Identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…
Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters…
Determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)…
Copywriting Mastery in the Lab Platform
Copywriting Mastery on Laptop
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming a Certified Copywriting Master.
Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…
The “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…
Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more…
Conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…

ABOUT THIS COURSE
To win the battle for your customers’ attention—and wallets—you have to win the battle for their hearts and minds first. And that’s where building a great brand comes in.

But what is a brand, really? And what’s the difference between brand values and brand voice? Brand identity and brand personality? And brand positioning and differentiation? So. Many. Questions. And that’s why we have answers in Branding, a PRO-exclusive, interactive course, now available on-demand.

Start by enhancing your understanding of brands and how brands build value, then expand your understanding by digging into brand promise and brand strategy—and how they work together. Plus, you’ll explore how to roll out a brand campaign that captures your audience and solidifies your brand’s differentiation in the marketplace.

Next, you’ll get into how to apply these concepts to the real-world. You’ll learn how to develop dynamic creative briefs that ensure your programs remain on brand and on message. Then, you’ll uncover how to make the right social (media) moves to extend your identity and create brand advocates, and how to elevate your brand and foster interactions with your customers through integrated public relations. Finally, you’ll review what to do when it’s time to rebrand.

LEARNING OBJECTIVES
1 Explain what a brand is and the different types of brands
2 Discuss how a brand can generate value for your customers and your company
3 Identify the components of a “brand promise” and know how to create your own
4 Understand the three phases of building a brand strategy

Content Audit Playbook
Want to learn the exact Content Audit Process that SEO professional Robbie Richards uses to achieve quick organic traffic wins? Watch Robbie in this ‘over the shoulder’ style training as he implements the process on a real live site generating a 2x increase in website traffic (from 64,000 to over 106,000 organic visitors)? Implement on your website, or sell as a service immediately after finishing the training.

Unlimited platform access for $89 / month.

ACCESS NOW

Some Course Modules
Module 1: Introduction to the Content Audit Playbook
Module 2: Audits Goals & Penalty Assessments
Module 3: Data Collection
Module 4: Mapping Page-Level Performance Metrics
Module 5: Assigning Action Items and Strategies
Module 6: Finding Existing Keyword Opportunities and Content Gaps
Module 7: Measurement and Reporting
Module 8: Bonus Audit Tactics

About ROBBIE RICHARDS
Robbie practices what he preaches. As an SEO director at Virayo – a boutique search marketing agency that works primarily with fast-growing B2B SaaS companies – he has built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands over the last 6+ years.

Before getting it right, he too had to ask the same question, “Where do I start?”The result of which was building out a library of the repeatable processes he first used to grow his blog Robbierichards.com from zero to a multi six-figure business, and then generate bottom line results for clients across dozens of different industries.

Robbie has been a speaker at premier marketing conferences including Content Jam, Experience Inbound, DMSS, and featured as a guest expert for Search Engine Land, Search Engine Journal, Forbes, Moz, SEMrush, Ahrefs, WordStream, Adweek.

Here’s What We’ll Create Together

In this workshop, you’ll leverage content marketing expert Russ Henneberry’s secret step-by-step formula to create a blog post that builds awareness, drives leads, and (most importantly) generates sales… automatically and predictably.

Follow an easy, step-by-step process to create an entertaining piece of content—one that people want to read, and more importantly… one that sells
Leverage tools you can use to quickly produce engaging blog posts (including 2 templatized, fill-in-the-blank worksheets to streamline the process)
Learn the fundamentals of content marketing—how to seize your audience’s attention, how to hold onto their attention, and how to establish your brand as an authority that your new audience can trust
Answer “3 magic questions” to easily write your brand new, flagship piece of content and establish your brand as THE AUTHORITY in your industry
Peek behind the curtain at DigitalMarketer’s biggest, most successful blog posts so you can model our strategy to build your own
Discover how companies like REI, Glassdoor, and Charles Schwab leverage “pillar” posts to generate MILLIONS of leads & customers, PLUS…
Learn DigitalMarketer’s tips for crafting your own winning blog post, along with some quick & dirty methods that will work for you (even if you’ve never written a blog post in your life)…
…By the time we’re finished, you’ll have a fully customized flagship blog post that builds trust with brand-new, ice-cold leads and converts them into red-hot buyers of your product or service.

Here’s a sample of what you’ll receive…

What You’ll Learn & Leverage

3 “Magic” Questions That Will Write Your Content For You

Answer the 3 “magic” questions before you ever start writing a piece of content to set your campaign up for success. As long as you can answer these 3 questions you will know how to put together a blog post that establishes you as THE AUTHORITY in your industry and builds a bond with even the coldest of audiences.

A Content Crusader’s Tested & Proven Blog Blueprints

Russ Henneberry knows content. He’s been creating viral, conversions-driven content strategies for companies like Salesforce, Crazy Egg, and DigitaMarketer for over a decade. He’s created 2 fill-in-the-blank templates and audits that make crafting your blog post (and all future blog posts) truly effortless.

In fact, the valuable resources in this workshop will expedite the entire process of crafting a pillar blog post and save you valuable time and money.

Options for Every Business… In Any Industry

Learn the 5 types of pillar posts that are absolutely, 100% proven to generate new traffic, leads, and customers… even in “boring” or “straight-laced” industries. You’ll be able to pick and choose which ones you want to leverage for your business.

And don’t worry… if you’ve never written a blog post or don’t consider yourself a “strong writer,” there are plenty of swipable pieces of content in this training that you can use to create your brand new blog post.

In Creating Assets for Your Email Marketing Campaigns, you’ll learn how to tackle every aspect of creating an email message. You’ll understand how to craft subject lines that increase open rates, write body copy that keeps your reader engaged, create calls to action that really work, and use advanced (and fun!) visual tactics to enhance the entire subscriber experience.

You’ll also discover the importance of architecture and layout, and you’ll learn what the most crucial factors are in good email design. You’ll see exactly how to build templates for your email messages—and how to customize them for each campaign. You’ll speed up your creation process without sacrificing personalization, quality, or results.

LEARNING OBJECTIVES
1 Design email layouts using message architecture
2 Create subject lines that will appeal to your audience and inspire them to open your messages
3 Create calls to action designed to motivate recipients to do what you want them to do—complete the action that supports your stated campaign goals
4 Set up email templates for each type of message you’ll be sending
5 Use advanced, fun visual tactics to design more effective emails

Take the time to develop content for each unique persona you’re targeted in your demand generation campaign. Demand-generation content succeeds best when you develop a keen understanding of your buyers and of their individual purchase paths.

ABOUT THIS COURSE

A successful demand-generation program is fueled by content that is carefully crafted for each of the unique personas who have an influence on a buying decision.

In Creating Content for Effective Demand Generation you’ll learn to use research to develop highly specific buyer personas. You’ll see how to identify trends and use common themes to create personas that accurately reflect your intended audience. And you’ll learn how the different roles on a buying committee can give your personas even more depth.

Once you’ve created your multi-dimensional personas, you’ll mark the milestones each buyer takes along the purchase path. Map those, and you’ll be able to create content that aligns with each stage of their journey. You’ll provide relevant and memorable messages that deepen your relationship with the buyer, move them through the sales process faster, and ultimately lead to more and more sales.

Start creating content experiences that are conversational, engaging, and valuable to the people you seek to reach.

LEARNING OBJECTIVES
1 Use insights to create your buyer personas and pinpoint their role in the buying committee
2 Use insights to map your buyer’s journey
3 Document the buying milestones, including the steps, personas, and time it takes for a buyer to move through each stage
4 Align your content with your buyer personas
5 Understand the value of a content architecture, and develop it by persona

Here’s What We’ll Create Together
In this brand-new training, DigitalMarketer CEO Ryan Deiss will show you how to brainstorm your “big idea,” storyboard your campaign across a variety of channels, and teach you how to execute and optimize your “blitz” to turn heads and drive leads… all in just a matter of hours.

You’ll also…

Leverage Ryan Deiss’ fill-in-the-blank “Marketing Blitz Planner” to wireframe every step of your campaign and ensure you’re getting the RIGHT message in front of the RIGHT people at the RIGHT time.
Discover the core concepts of a “Blitz Launch” and the elements that make a successful campaign.
Follow the DigitalMarketer Marketing Team’s 3 proven formulas for creating your “Big Idea”–A stand-alone piece of high-value content that causes your audience to acknowledge and accept YOUR conclusion as their new reality.
See how companies like Nike, Drift, Dollar Shave Club, Dove, Dominos, and The Hustle are using “Big Ideas” in their marketing to grow their customer base… and their recurring revenue.
Learn the 5 critical assets that every Blitz Launch needs to effectively drive leads…and convert those leads into paying customers.
Discover the key to creating a unified call-to-action that leads droves of like-minded customers straight to your doorstep.

$495
Get Instant Access
Instructor: Ryan Deiss
Lessons: 4
Length: 5.2 Hours
Access: LIfetime Access
Topics Discussed

Branding
Paid Media
Email Marketing
Content Marketing

Ryan Deiss

Co-founder & CEO – DigitalMarketer

Ryan Deiss is the Founder and CEO of DigitalMarketer. Over the last 36 months, Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought-after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.

Join this Now for $495

Get Instant Access
Career-defining question for every entrepreneur, business owner, and the talented marketers that work for them…
…If there was a brand new way to sell your product that combined all of the IMPACT (i.e. SALES and ENGAGEMENT) of a traditional product launch with the evergreen, low-risk nature of the iconic marketing funnel…

…Would you finally feel confident enough to make creating a “Blitz Launch” your business’ #1 priority?

If your answer is “YES!” here’s what you need to know:

If DigitalMarketer had a crystal ball…

It would probably tell us that your marketing funnels and your product launches aren’t performing anywhere near as well as they performed this same time last year (ask us how we know).

Let’s face it: traditional product launches are the bee’s knees when it comes to generating massive sales and engagement, but they’re also VERY risky… and you can really only run this type of promotion once or (maybe) twice a year.

Funnels, on the other hand, are effective because they’re evergreen and predictable, but they don’t generate the sheer IMPACT of a traditional launch. Their performance also degrades over time, because they just aren’t presenting your audience with anything new or novel.

Now, that’s not to discount either of these classic money-making marketing strategies. Both have their advantages (and disadvantages), but it’s become very clear over the past few years that the market is in need of something NEW.

With a Blitz Launch, you truly get the best of both worlds.

In today’s busy, connected world there is simply too much competition for your audience’s attention to count on individual product launches and evergreen funnels to drive sales & revenue.

In fact, experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day :flushed:.

And that number^ is only going to go up with emerging technologies and increased competition.

So… what do you do?

What can you do to stand out in a sea of launches and funnels and really move the needle for your business?

You take the best of both worlds (leave out the worst) and create a “Blitz Launch.”

Blitz Launches work because they bridge the gap between traditional product launches and evergreen funnels.

Combining both of these proven strategies into one, cohesive campaign for your brand results in that mythical promotion that not only generates a flood of sales and engagement, but makes a lasting impression on your buyers and keeps them coming back for more.

And that’s exactly what DigitalMarketer CEO Ryan Deiss is going to teach you in this brand new training…

By the time you’re finished working with Ryan and the DigitalMarketer Marketing Team, you’ll have the framework for a multi-channel “Blitz Launch” that contains all the core assets you need to clarify your brand’s “BIG IDEA,” so that you can attract a surge of leads and convert them into red-hot, repeat buyers.

Snag this INSTANT ACCESS training, and let’s start building YOUR Blitz Launch today…