Content Audit Playbook
Want to learn the exact Content Audit Process that SEO professional Robbie Richards uses to achieve quick organic traffic wins? Watch Robbie in this ‘over the shoulder’ style training as he implements the process on a real live site generating a 2x increase in website traffic (from 64,000 to over 106,000 organic visitors)? Implement on your website, or sell as a service immediately after finishing the training.

Unlimited platform access for $89 / month.

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Some Course Modules
Module 1: Introduction to the Content Audit Playbook
Module 2: Audits Goals & Penalty Assessments
Module 3: Data Collection
Module 4: Mapping Page-Level Performance Metrics
Module 5: Assigning Action Items and Strategies
Module 6: Finding Existing Keyword Opportunities and Content Gaps
Module 7: Measurement and Reporting
Module 8: Bonus Audit Tactics

About ROBBIE RICHARDS
Robbie practices what he preaches. As an SEO director at Virayo – a boutique search marketing agency that works primarily with fast-growing B2B SaaS companies – he has built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands over the last 6+ years.

Before getting it right, he too had to ask the same question, “Where do I start?”The result of which was building out a library of the repeatable processes he first used to grow his blog Robbierichards.com from zero to a multi six-figure business, and then generate bottom line results for clients across dozens of different industries.

Robbie has been a speaker at premier marketing conferences including Content Jam, Experience Inbound, DMSS, and featured as a guest expert for Search Engine Land, Search Engine Journal, Forbes, Moz, SEMrush, Ahrefs, WordStream, Adweek.

That’s because most content development happens without proper insight or a real sense of purpose.

In Creating and Testing Assets for Your Content Marketing Campaign, you’ll quickly learn how to turn that “never ever” stat around. Your asset creation will match the goals you set and align with what you audience wants.

These insightful lessons, presented by a variety of subject matter experts, show you a smarter way to create content.

You’ll learn how to use a content audit to uncover existing assets you can repurpose to meet your current objectives. You’ll see how to set up and launch tests, so you can identify the right content mix for your audience. And you’ll know how best to use an editorial calendar to maintain the right balance of content topics and types to support every stage of your buyer’s journey.

By the end of this course you’ll know what you have and what you need. No guesswork. No missed opportunities. No “never-ever.” Just awesome results.

LEARNING OBJECTIVES
1 Conduct a content audit so you can repurpose existing assets and identify content for each stage of the buyer’s journey
2 Establish testing parameters for campaign assets, set a timetable for testing, and set up A/B and multivariate testing using available tools to see which assets perform best
3 Establish voice and tone and plan graphic elements based on your target audience’s preferences
4 Use an editorial calendar to create any new campaign assets
5 Create multiple versions of creative assets in different formats