It’s easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this course, you’ll be checking metrics, interpreting data, making adjustments, and presenting your results like the content marketing analytics whiz you always wanted to be.

Learn to focus on the metrics that matter to you—the specific data that indicates whether or not your content marketing campaign has met your stated goals. More than that, learn how to clearly present and articulate your key findings to your boss, clients, and the people in your organization vested in your success.

LEARNING OBJECTIVES
1 Set up a dashboard to track data from multiple sources
2 Review data from your dashboard to assess how well your content marketing campaign is meeting established goals
3 Make real-time adjustments as necessary to optimize your campaign results
4 Report key findings on the effectiveness of your content marketing campaign to stakeholders at your organization

Ordinary content marketers just don’t get it…

There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic) you need to do more.

So how do you do it?

How do you build a “machine” that turns content into free, targeted traffic?

Fortunately, that’s exactly what you’re about to learn…

FACT: Businesses Need Content Marketers
(…Who Actually Know What They’re Doing)
I’m not going to sell you on the importance of content marketing.

If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:

Builds authority and credibility…
Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it…
Enables your message to spread to new audiences organically (i.e. for free!)…
In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.

So that’s why businesses need content marketers.

There’s just one problem: Most so-called “content marketers” don’t know what they’re doing.

That’s where you come in.

As a Certified Content Marketing Specialist, you are uniquely qualified to help brands convert content into organic traffic and sales.

More specifically, in this master class, you’ll learn:

How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
The 8 tools you’ll need to be an effective content marketer
The “GC = A” Content Marketing Formula that connects the dots between content and sales
The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects
5 content types that convert leads into serial, high-ticket buyers
Choose from 12 Goals, 16 Metrics and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets)
The 60-Second Editorial Planner document that makes content planning a breeze (Seriously… you can plan a week of content in less than a minute)
6 simple article tweaks (My favorite is “Hiding Easter Eggs”) you can make to any piece of content that will get it CONSUMED
The 4 proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you)
212 blog post ideas that guarantee you’ll never have writers block again including…
8 blog post types that hijack the virality and authority of OPC (Other People’s Content)…you won’t have to write a single word.
The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
The SEO silo process that has worked since the first blogs went online in the 90’s, stopped working when the spammers started keyword stuffing and building shady links, and now is the ONLY thing that works to get free Google traffic.
The 9 Components of The Perfect Email Newsletter (The “Greased Chute” opening and “Drill Down” P.S. are two tactics that drive email traffic through the roof)
PLUS… you’ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web (Adding these traffic strategies to great content is liking pouring gasoline on a bonfire)
In short, Certified Content Marketing Specialist (a.k.a. “Content Masters”) are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers “organically”…even FREE!

If you’re interested in becoming such a “Content Master,” then I have one question for you…

Are You A “Doer”…or Just a “Talker?”
(or…Why You Might Want To Get Certified)
Let’s face it: Marketing experts are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…

…talk?

That’s the problem!

And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren’t researchers. We aren’t journalists.

We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words: WE ACTUALLY DO THIS STUFF…

…so we know how hard it is to find truly skilled people who know what they’re talking about.

And that’s why we created the “Content Marketing Mastery” course and certification.

We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.

In short, we’re making it available to YOU…

Arrow What You’ll Learn In This Course
The Content Lifecycle
Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you’ll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.

Content Technology Needs
Learn the 8 types of technology you need to succeed as a content marketer. We’ll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.

Blog Marketing Mastery
Master the 12 critical aspects of building a successful blog. You’ll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.

Content Distribution
Learn how to effectively get your content out into the world and increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.

Make quick and lasting improvements to your site
We don’t stop at the theory: we help you practice actual SEO skills from keyword research to technical SEO
Developed by world class SEOs and education experts trusted by the world’s biggest brands

Here’s What We’ll Create Together

In this workshop, you’ll leverage content marketing expert Russ Henneberry’s secret step-by-step formula to create a blog post that builds awareness, drives leads, and (most importantly) generates sales… automatically and predictably.

Follow an easy, step-by-step process to create an entertaining piece of content—one that people want to read, and more importantly… one that sells
Leverage tools you can use to quickly produce engaging blog posts (including 2 templatized, fill-in-the-blank worksheets to streamline the process)
Learn the fundamentals of content marketing—how to seize your audience’s attention, how to hold onto their attention, and how to establish your brand as an authority that your new audience can trust
Answer “3 magic questions” to easily write your brand new, flagship piece of content and establish your brand as THE AUTHORITY in your industry
Peek behind the curtain at DigitalMarketer’s biggest, most successful blog posts so you can model our strategy to build your own
Discover how companies like REI, Glassdoor, and Charles Schwab leverage “pillar” posts to generate MILLIONS of leads & customers, PLUS…
Learn DigitalMarketer’s tips for crafting your own winning blog post, along with some quick & dirty methods that will work for you (even if you’ve never written a blog post in your life)…
…By the time we’re finished, you’ll have a fully customized flagship blog post that builds trust with brand-new, ice-cold leads and converts them into red-hot buyers of your product or service.

Here’s a sample of what you’ll receive…

What You’ll Learn & Leverage

3 “Magic” Questions That Will Write Your Content For You

Answer the 3 “magic” questions before you ever start writing a piece of content to set your campaign up for success. As long as you can answer these 3 questions you will know how to put together a blog post that establishes you as THE AUTHORITY in your industry and builds a bond with even the coldest of audiences.

A Content Crusader’s Tested & Proven Blog Blueprints

Russ Henneberry knows content. He’s been creating viral, conversions-driven content strategies for companies like Salesforce, Crazy Egg, and DigitaMarketer for over a decade. He’s created 2 fill-in-the-blank templates and audits that make crafting your blog post (and all future blog posts) truly effortless.

In fact, the valuable resources in this workshop will expedite the entire process of crafting a pillar blog post and save you valuable time and money.

Options for Every Business… In Any Industry

Learn the 5 types of pillar posts that are absolutely, 100% proven to generate new traffic, leads, and customers… even in “boring” or “straight-laced” industries. You’ll be able to pick and choose which ones you want to leverage for your business.

And don’t worry… if you’ve never written a blog post or don’t consider yourself a “strong writer,” there are plenty of swipable pieces of content in this training that you can use to create your brand new blog post.

That’s because most content development happens without proper insight or a real sense of purpose.

In Creating and Testing Assets for Your Content Marketing Campaign, you’ll quickly learn how to turn that “never ever” stat around. Your asset creation will match the goals you set and align with what you audience wants.

These insightful lessons, presented by a variety of subject matter experts, show you a smarter way to create content.

You’ll learn how to use a content audit to uncover existing assets you can repurpose to meet your current objectives. You’ll see how to set up and launch tests, so you can identify the right content mix for your audience. And you’ll know how best to use an editorial calendar to maintain the right balance of content topics and types to support every stage of your buyer’s journey.

By the end of this course you’ll know what you have and what you need. No guesswork. No missed opportunities. No “never-ever.” Just awesome results.

LEARNING OBJECTIVES
1 Conduct a content audit so you can repurpose existing assets and identify content for each stage of the buyer’s journey
2 Establish testing parameters for campaign assets, set a timetable for testing, and set up A/B and multivariate testing using available tools to see which assets perform best
3 Establish voice and tone and plan graphic elements based on your target audience’s preferences
4 Use an editorial calendar to create any new campaign assets
5 Create multiple versions of creative assets in different formats

Here’s What We’ll Create Together
In this brand-new training, DigitalMarketer CEO Ryan Deiss will show you how to brainstorm your “big idea,” storyboard your campaign across a variety of channels, and teach you how to execute and optimize your “blitz” to turn heads and drive leads… all in just a matter of hours.

You’ll also…

Leverage Ryan Deiss’ fill-in-the-blank “Marketing Blitz Planner” to wireframe every step of your campaign and ensure you’re getting the RIGHT message in front of the RIGHT people at the RIGHT time.
Discover the core concepts of a “Blitz Launch” and the elements that make a successful campaign.
Follow the DigitalMarketer Marketing Team’s 3 proven formulas for creating your “Big Idea”–A stand-alone piece of high-value content that causes your audience to acknowledge and accept YOUR conclusion as their new reality.
See how companies like Nike, Drift, Dollar Shave Club, Dove, Dominos, and The Hustle are using “Big Ideas” in their marketing to grow their customer base… and their recurring revenue.
Learn the 5 critical assets that every Blitz Launch needs to effectively drive leads…and convert those leads into paying customers.
Discover the key to creating a unified call-to-action that leads droves of like-minded customers straight to your doorstep.

$495
Get Instant Access
Instructor: Ryan Deiss
Lessons: 4
Length: 5.2 Hours
Access: LIfetime Access
Topics Discussed

Branding
Paid Media
Email Marketing
Content Marketing

Ryan Deiss

Co-founder & CEO – DigitalMarketer

Ryan Deiss is the Founder and CEO of DigitalMarketer. Over the last 36 months, Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought-after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.

Join this Now for $495

Get Instant Access
Career-defining question for every entrepreneur, business owner, and the talented marketers that work for them…
…If there was a brand new way to sell your product that combined all of the IMPACT (i.e. SALES and ENGAGEMENT) of a traditional product launch with the evergreen, low-risk nature of the iconic marketing funnel…

…Would you finally feel confident enough to make creating a “Blitz Launch” your business’ #1 priority?

If your answer is “YES!” here’s what you need to know:

If DigitalMarketer had a crystal ball…

It would probably tell us that your marketing funnels and your product launches aren’t performing anywhere near as well as they performed this same time last year (ask us how we know).

Let’s face it: traditional product launches are the bee’s knees when it comes to generating massive sales and engagement, but they’re also VERY risky… and you can really only run this type of promotion once or (maybe) twice a year.

Funnels, on the other hand, are effective because they’re evergreen and predictable, but they don’t generate the sheer IMPACT of a traditional launch. Their performance also degrades over time, because they just aren’t presenting your audience with anything new or novel.

Now, that’s not to discount either of these classic money-making marketing strategies. Both have their advantages (and disadvantages), but it’s become very clear over the past few years that the market is in need of something NEW.

With a Blitz Launch, you truly get the best of both worlds.

In today’s busy, connected world there is simply too much competition for your audience’s attention to count on individual product launches and evergreen funnels to drive sales & revenue.

In fact, experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day :flushed:.

And that number^ is only going to go up with emerging technologies and increased competition.

So… what do you do?

What can you do to stand out in a sea of launches and funnels and really move the needle for your business?

You take the best of both worlds (leave out the worst) and create a “Blitz Launch.”

Blitz Launches work because they bridge the gap between traditional product launches and evergreen funnels.

Combining both of these proven strategies into one, cohesive campaign for your brand results in that mythical promotion that not only generates a flood of sales and engagement, but makes a lasting impression on your buyers and keeps them coming back for more.

And that’s exactly what DigitalMarketer CEO Ryan Deiss is going to teach you in this brand new training…

By the time you’re finished working with Ryan and the DigitalMarketer Marketing Team, you’ll have the framework for a multi-channel “Blitz Launch” that contains all the core assets you need to clarify your brand’s “BIG IDEA,” so that you can attract a surge of leads and convert them into red-hot, repeat buyers.

Snag this INSTANT ACCESS training, and let’s start building YOUR Blitz Launch today…

What you’ll learn
Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
Track, analyze, and leverage traffic and product usage data using Google Analytics.
Design customer action funnels and calculate per-user LTV / CAC.
Tell better stories and write marketing content to improve conversion rates.
Grow social media audiences using bots and organic techniques.
Segment email lists and automate email marketing communications.
Requirements
Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don’t need to be experts in these areas, but the course does not include “101” type introductory lectures on these web technologies.
Description
Become a certified growth hacker! Join a network of more than 35,000 alumni and teams from top firms, like PayPal®, IBM®, Accenture®, and others in the world’s bestselling growth hacking course!

Version 7.1: Fresh as of December 2019

Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!

You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!

Introducing…The Digital Marketing Toolkit for the Connected Economy

Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:

Compete head-to-head with even the biggest firms in Silicon Valley

Build your business with secrets unknown to most entrepreneurs

Qualify for more prestigious and higher-paying digital marketing jobs

Improve your outcomes with content marketing, social media, and SEO

Discover the real potential of email marketing, viral marketing and public relations

Lead digital marketing teams to massive increases in conversion rates

Multiply your results with growth hacking applied across numerous channels

The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.

And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.

Growth Hacking – The Secret Key to Digital Marketing Mastery

Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.

In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).

Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.

Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).

Develop a User-Centric Approach to Digital Marketing

You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We’ll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you’ll learn how to develop marketing personas and user segments–using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you’ll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step… from awareness to revenue to referrals.

In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!

Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.

In the later parts of the course, you’ll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)–two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the “top of your funnel” on-demand.

Also, this is version 6 of this course! That’s right–the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you’ll see that it gets better and better–and you only have to enroll once to get lifetime access… including all the future upgrades!

Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If you’re not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good?

Version 3.2 Release Notes:

You have an updated study guide that is better synchronized to the lectures and further study resources in the course. Happy learning!

Version 3.1 Release Notes:

We’ve added a premium tutorial for you in the Google Analytics part of the Growth Hacking Series. In this live event rebroadcast, you’ll see how to call specific data from your Google Analytics properties, leverage it to create automatically-updating dashboards, and publish these dashboards to a private site. Think of this as your business or entrepreneurial HQ. For those of you who have board members, investors, or teammates, you can select the people who will have access to these dashboards so that your team can use data to drive good decisions. Enjoy!

Version 3 Release Notes:

Woohoo Growth Hacking 3 is here and the course is better than ever. Using feedback from the Eazl lead users crew, the Udemy learning team, and other student feedback, we’ve made a whole host of upgrades! The course is now more project-based, so you’ll be able to use sections as you need them to achieve outcomes related to your growth objectives. We’ve also trimmed out some of the more outdated exercises and SideBYSides and replaced them with fresh content. As a part of this upgrade, there are all new intros in the course and it has been totally re-structured. You also have access to a brand new interview with Peter van Sabben that was recorded in Amsterdam in the Winter of 2015. Peter is one of Europe’s leading growth hackers and the co-founder of Growth Tribe, the first ever growth hacking program sponsored by a university (the University of Amsterdam) and backed by Facebook.

What’s new in version 4.0?:

Growth Hacking 4 includes tons of new content, including content related to the application of bots to social media, Google 360, and a lot more. We’ve also streamlined the learning experience by de-escalating some modules from previous course versions. To see a full content upgrade journal, see the final lecture of the course.

Growth Hacking 4.1 migrates course document support from Dropbox to Google Documents. Students in the course should not experience any learning disruption from Dropbox’s recent hosting infrastructure change!

Released November 2017: What’s new in version 5.0?

Where to begin? This learning experience has just received the most MASSIVE upgrade in Eazl history!

You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!

All new hands-on practicums by former Googler and European growth hacking leader Maja Voje that takes you all the way from developing personas, using the Growth Marketing Canvas to generate growth hacking ideas, launching a landing page with Leadpages, setting up tracking with Google Tag Manager, Hotjar, and the Facebook Pixel, analyzing traffic to the page, optimizing it, watching user recordings, and moving into retention cohorts, user analytics, installing third-party tools on the page, and optimizing the funnel. It’s AWESOME.

All new side by sides updated for the all new Google Analytics interface, Facebook’s newest changes, new Mailchimp workflows, and more.

TONS of brand new animated modules. Growth Hacking has become an increasingly cohesive community and best practices are starting to solidify around the ecosystem. More than 80 lectures… 80 lectures! were upgraded as part of this update.

An all new study guide that’s hosted on the cloud and give you links to tons of online spreadsheets built to support this course, guides, and references. It also includes the world’s first Growth Hacking dictionary so that you can stay up-to-date with the language used by growth hackers.

A new suite of interviews all included as part of the 2018 upgrade plus full-length versions of the interviews accessible on the Eazl YouTube channel. We wanted you to have a streamlined learning experience, so none of the interviews are over 10 minutes in length during your experience in the course.

Released February 2018: What’s new in version 5.2?
In version 5.2 we’ve added Assignments throughout your learning experience. This is a brand new Udemy feature released in beta mode that enables your Eazl instruction team to blend videos with questions and images. We’ve heard from many of you that you would love even more hands-on activities, so we answered with 8 new hands-on Assignments in version 5.2 of the course!

Released November 2018: What’s new in version 6?

Overview: Hello Eazl Growth Hackers! This year, the course content upgrades are heavily focused on working with on-site user psychology. As the digital world becomes more common in our lives, it’s becoming increasingly important to create a sense of scarcity, to provide social proof, and to move towards personalized digital experiences so that we can retain our users. This is also important because the cost of acquiring customers in the digital space is rising quickly. Below, you’ll find some specific areas we upgraded in this huge update!

Growth hack with Google. This year, you’ll be learning how to growth hack using actual data from the Google Merchandise Store. We’ve re-engineered your learning experience to include the use of this popular e-commerce storefront so that when you learn a concept you can see examples of it applied to a big, real-life digital business.

Work with Awesome Practitioners. This year we are so pleased to introduce you to a third co-instructor. In addition to learning with Eazl Growth Strategist In-residence Maja Voje and with Eazl co-founder Davis Jones, you’ll also be learning hands-on training with Jure Knehtl–an e-commerce advertising expert who has sold more than $30m worth of products online. Our goal is for you to learn important concepts, meet experts in the field, see these concepts in action, then use the new skills you have. Which leads us to…

Brand New Assignments. You all are awesome! We were so impressed with your response to the 2018 (Version 5) assignments that we’ve made the Growth Hacking assignments in this course even better. In the 2019 (Version 6) Eazl Growth Hacking course, you’ll be moving into the role of the Head of Growth for the Google Merch Store. You’ll be creating custom segments, looking into data for insights, and launching practice growth experiments for the Google Merch Store.

Multiple New Expert Interviews. Maja recruited two fantastic new experts to include in your Growth Hacking learning experience. You’ll be learning design thinking from Alan Faljic, a former business designer with IDEO, and referral marketing with Savvas Zortikis from ViralLoops. As always, these experts will now be part of your growth hacker network.

Automated Learning with Dynamic Creative. Davis Jones has developed an extensive Practicum for you related to using Facebook’s new Dynamic Creative feature as a way of automating your progress towards language/market fit with an audience. You’ll learn what this is and how to take advantage of it!

You’ll also find so much more new stuff inside the course!

Released November 2018: What’s new in version 6.1?

We’ve just done a massive upgrade to the Version 6 Eazl Growth Hacking Course study guide! Now your study guide has bookmarks that enable you to navigate to the relevant parts of the course study guide based on whatever growth hacking skill you’re applying at any given moment. Make sure to check out the new Version 6 study guide!

Released November 2018: What’s new in version 6.2?

We noticed that some students are here to learn how to setup their digital marketing system (for example, setting up Google Analytics, the Facebook Pixel, Hotjar, etc.) and that others are here for different reasons. So, we’ve launched the Accelerated Learning Pathways initiative. Early on in your learning experience, you’ll find two “learning pathways” that offer you a guided sequence of course lectures and tutorials to help you achieve what you came here to do faster. We hope you like the upgrade!

January 2019 6.2.1 Upgrade: We’ve added a new interview with Joey Ayoola from the Growth Revolution agency in Belgium. He has an alternative method and tool to use to develop personas. You can find the interview with him and a link to the free tool in the study guide!

February 2019 6.2.2 Upgrade: Maja’s newly-added interview with Jakob Marovt is now one of our favorites. In it, they discuss coding for growth hacking, how to get the most from your website traffic, and how to get new products to rank on Product Hunt.

Released November 2019: What’s new in version 7?

When you complete 100% of this course you’ll have the opportunity to request your own personalized, hosted, and verifiable 2020 Growth Hacking certificate. You’ll get a brand new, cool-looking design that’s perfect for sharing on your LinkedIn® profile and personal websites and for linking on your resumé.

You’ll meet some brand new experts this year, like:

Gabe Villamizar, the author of LinkedIn’s official Social Selling with LinkedIn® online course. He’ll help you understand how to leverage social networks and LinkedIn Sales Navigator® to sell high-value B2B offerings.

Katie Espinoza, the Head of Operations at Rebrandly®. Katie will teach you about link management and link branding. There are amazing new capabilities in this area!

Matthew Guay, formerly the lead content marketer for Zapier®. Matt will help you lean how to use online tools to chart a pathway that enables you to rank for competitive keywords if you decide to focus on acquisition through SEO.

Pedro Clivati, the Head of Growth at GrowthHackers dot com. Pedro has loads of experience helping enterprise teams implement growth hacking programs. He’ll share some very useful tips on starting your growth hacking program.

You’ll also get fresh interviews with two experts who many of you have “met” in the online course before: Jure Knehtl (one of Europe’s top Facebook Ads experts) and Stella Korošec (a very successful brand manager, product developer, and social media marketeer).

You’ll get fresh Practicums from Maja Voje, Eazl’s Growth Hacker in Residence, and also an extensive tutorial on the use of Google Data Studio–an easy-to-use tool for turning your analytics into dashboards and sharing them with other people.

There are a suite of new Assignments that will enable you to put your learning into practice.

Finally, you’ll get all new introduction and overview lectures from your host, Davis Jones, which help improve the flow and effectiveness of your online learning experience.

If you’ve earned your Eazl Growth Hacking certificate for previous versions of this course, you’ll want to complete all the new lectures and complete all of the new assignments. After you do that, you’ll be eligible to request your custom Growth Hacking 7 (2020) certificate from Eazl.

Enjoy Growth Hacking 7!

Released December 2019: What’s new in version 7.1?

Your course now features custom-developed captions from start to finish! So, if English isn’t your first language, or it would help you to see how some of the more technical concepts in this course are written, you can use these captions by clicking the little CC button in the bottom-right-hand corner of your Udemy course video player.

Who this course is for:
The course is ideal for people looking to grow an existing organization’s user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.

Find out how to correctly identify an audience, create a unique brand point-of-view, and build out your content.

Finally, Colleen shares how to build a content calendar, track the performance of campaigns, and leverage cutting-edge technology to make scaling programs easier.

Using these basic techniques, you can build effective content marketing programs that drive traffic, engagement, sales, and more.

Discover how frequently to share your content on the most popular social media networks. And learn what marketing automation tools are at your disposal to help you give your audience the best experience possible.

This course will also teach you how to assess and interpret the results of your testing, so you can shift your resources to promote and amplify your best, most effective content. And it will help you tap into one of your most valuable, underused resources for extending your audience reach.

LEARNING OBJECTIVES
1 Use available tools to automate your campaign and distribute your assets over selected channels and networks
2 Implement testing for campaign assets like blog posts, online ads, ebooks, and more
3 Assess your test results and shift resources to promote your most effective content
4 Activate employees for wider distribution