What you’ll learn
How to successfully run A/B tests – from set up through interpreting results
Methodology for A/B Testing
What’s the business impact of the A/B testing
How to set up hypothesis
Binominal / non-binominal metrics
How to document the test results
Example of the real marketing A/B tests and results
optimization
digital marketing
traffic optimization
advertising
business
ppc advertising
facebook marketing
marketing fundamentals
marketing plan
Requirements
None – you’re ready to start this course!
Description
This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.

Who this course is for:
Students All Levels
Digital Marketing Specialists
Media Buyers
All Level Digital Marketers
Digital Marketing Students

When You’re Done, You’ll Have DigitalMarketer’s Proven 8-Step Optimization Process For Turning Existing Traffic Into More Leads And More Sales, And You’ll Truly Become A…
Conversion Rate Optimization Expert
(…and you’ll know when and HOW to do this for any business)
Optimization Process
Unfortunately, most marketers just don’t get it!

When it comes to testing & optimizing pages and offers, they either don’t test at all…

…ONLY test when they see low conversions…

…or only test what other people tell them they’re supposed to test.

That type of “I hope this helps” optimization just won’t cut it anymore! Not only is it not improving conversions, it’s almost certainly costing you money!

If you actually want to generate real and meaningful increases in your leads and sales, then you need to do more.

You need a PROVEN process in place to tell you exactly what (and when) to test!

But how do you build a “process” that systematically converts mediocre offers into winners and turns existing winners into breakout cash cows…

…one that will work for any business, any website, any offer?

Fortunately, that’s exactly what you’re about to learn…

FACT: Businesses NEED Optimization Experts
(…Who Actually Know What They’re Doing)
All businesses need a way to optimize the traffic they’re already getting to generate more leads and more sales.

They need a proven and repeatable process to identify exactly where they should focus optimization efforts to truly “move the needle” in their business.

I’m not going to sell you on the importance of split testing and conversion rate optimization.

If you’re here, you know how important even the slightest increase in conversions can mean to a business.

In other words, you know that increasing your conversion rate means more leads and more sales, all from the traffic that you’re already getting.

So that’s why businesses need Conversion Rate Optimization Experts.

There’s just one problem: Most so-called “conversion experts” don’t know what they’re doing…

That’s where YOU come in.

As a Certified Conversion Rate Optimization Specialist, you are uniquely qualified to help brands convert their existing traffic into even more leads and sales.

More specifically, in this master class, you’ll learn:

The critical pages that need immediate optimization (and these probably aren’t your worst performing pages)…
The key metrics that actually increase the bottom line (get this wrong and you’ll waste your time and money on useless testing)…
The 3 crucial factors for prioritizing your optimization campaigns (we’ll show you how to rank them)…
How to use Case Studies to improve optimization (and which type work the best)…
Our proven formula for developing a rock solid hypothesis (this will give valuable insights regardless of your campaign’s outcome)…
The 3 most effective tools for collecting user data (and how to use them, step-by-step)…
How to qualify split tests (and the one crucial question most optimizers forget to ask when starting)…
The three outcomes of any split test (and why most marketers ignore one of these outcomes, which is a huge mistake)…
Know when and how to schedule tests (get this wrong and your data will be skewed)…
Know how to create a report to show your findings so that the test gets implemented appropriately, so YOU get the credit you so richly deserve (we’re giving you the exact same report template we use every day)
Get a crash course in other valuable optimization methods that “move the needle” (including personalization, low traffic testing techniques, landing page optimization), and more…
In short, Certified Conversion Rate Optimization Specialists (a.k.a. “Conversion Masters”) are able to not only deliver more leads and customers… they have a proven and repeatable process to deliver those increased leads and customers with the traffic they’re are already getting!

If you’re interested in becoming such a “Conversion Master,” then I have one question for you…

You’ll also…

Learn the 5 life cycles of a homepage (and which stage YOUR business is in so you can build your ideal homepage)
Discover where your CTAs actually belong and how each location corresponds to a different stage along the Customer Value Journey
Follow Ryan’s proven, step-by-step process for “mining conversions” on your homepage while establishing your brand as an authority in your industry
Optimize every aspect of your homepage (including the ones 99% of people don’t think of) in order to amplify your business’ reach and attract more customers.
Learn the 12 elements that must be included on EVERY homepage and how each can positively impact your business
Examine the core concepts of high-converting homepages (and why you probably shouldn’t model your favorite brand’s page)
Leverage our tested and proven “High-Converting Homepage Template” to architect design-ready homepages in minutes…not days.
Craft compelling “Core Messages” and copy chunks from scratch (even if you’ve never written a word of sales copy in your life)
It’s 2019. Simply slapping a header, menu, and logo on your site isn’t enough… by the time we’re finished, you’ll have a fully customized homepage that builds trust with brand-new, ice-cold leads and converts them into committed buyers of your product or service.

Snag this workshop today, and let’s start building YOUR high-converting homepage…

What You’ll Learn & Leverage
Ryan Deiss’ Tested & Proven Homepage Blueprint
We’ve seen the good, the bad, and the just plain ugly when it comes to homepages…. And, quite frankly, we’re tired of looking at them. Luckily, Ryan Deiss has spent almost two decades studying the evolution of the homepage and applying what he’s learned to countless brands… so he’s schooled in what works and (more importantly) what doesn’t. Now you’re going to leverage all of his insider knowledge to craft a page that actively works to drive leads & sales rather than just waves at traffic as it passes by.

Fill-in-the-Blank Templates for Creating a Homepage That Flat-Out Converts
You will NOT leave this workshop empty-handed. Not only will Ryan take you, step-by-step through the process of outlining, creating, and optimizing your homepage, he’ll provide you with 3 fill-in-the-blank templates that make crafting your homepage effortless.

In fact, Ryan actually created a brand new, never-before-seen template specifically for this training. It’s called the “Core Message Canvas” and with this fill-in-the-blank worksheet, your homepage copy will literally write itself (you probably won’t even need his help after using this valuable resource ;)).

Make an Impactful First Impression… in 5 Seconds
The first 5 seconds of any homepage visit is the golden window for your site to answer a critical question in the back of every single one of your visitors’ minds:

“What can your product or service do for me?”

And the fact is, if that question isn’t answered in the first 5 seconds, it is more likely than not that your potential customer bounces… right into the waiting arms of your competitors.

In this on-demand training, you’ll follow a proven formula for hooking your visitors in the first 5 seconds, setting realistic expectations, and delivering a promise that creates a bond with your new customers.

$295
Get Instant Access
Instructor: Ryan Deiss
Lessons: 4
Length: 4 hours & 45 minutes
Access: Lifetime Access
Topics Discussed

Homepage Conversion
Homepage Optimization
Copywriting
Design

Ryan Deiss

CEO & Co-Founder – DigitalMarketer

Ryan Deiss is a best-selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today.

Join this Now for $295

Get Instant Access
Career-defining question for every entrepreneur, business owner, and the talented marketers that work for them…
…If there was a proven method for cutting your bounce rate in HALF without the crippling “what the heck do I do next?” syndrome while also converting brand new visitors to your site into raving fans of your brand…

Would you finally feel confident enough to make creating a high-converting homepage your business’ #1 priority?

If your answer is “YES!” here’s what you need to know:

Your homepage (probably) sucks.

And it’s losing you a TON of sales.

A couple of years back, Google released a case study called “The Zero Moment of Truth.” The data shed light on an interesting phenomenon:

Consumers are landing on your sales pages, expressing interest and desire for your product… …but right BEFORE they buy, they’re clicking the “HOME” button and taking a look at your homepage.

Why?

Because they want to know what the company they’re about to give their hard-earned money to is all about. They want to know what your company represents.

And if your homepage is hot garbage, those leads are bouncing from your page faster than you can say “baby, come back!”

The fact of the matter is, while your homepage might not be closing sales for you at the rate your sales pages are, it is definitely losing you sales.

But guess what… You’re not alone. For a long time, DigitalMarketer’s homepage went neglected. And it cost us a ton of sales.

So we did something about it.

And now DigitalMarketer CEO Ryan Deiss is going to show you EXACTLY what we did to cut our bounce rate… all while generating more sales directly from our new and improved homepage.

Register now and let’s start building YOUR high-converting homepage!

That’s because most content development happens without proper insight or a real sense of purpose.

In Creating and Testing Assets for Your Content Marketing Campaign, you’ll quickly learn how to turn that “never ever” stat around. Your asset creation will match the goals you set and align with what you audience wants.

These insightful lessons, presented by a variety of subject matter experts, show you a smarter way to create content.

You’ll learn how to use a content audit to uncover existing assets you can repurpose to meet your current objectives. You’ll see how to set up and launch tests, so you can identify the right content mix for your audience. And you’ll know how best to use an editorial calendar to maintain the right balance of content topics and types to support every stage of your buyer’s journey.

By the end of this course you’ll know what you have and what you need. No guesswork. No missed opportunities. No “never-ever.” Just awesome results.

LEARNING OBJECTIVES
1 Conduct a content audit so you can repurpose existing assets and identify content for each stage of the buyer’s journey
2 Establish testing parameters for campaign assets, set a timetable for testing, and set up A/B and multivariate testing using available tools to see which assets perform best
3 Establish voice and tone and plan graphic elements based on your target audience’s preferences
4 Use an editorial calendar to create any new campaign assets
5 Create multiple versions of creative assets in different formats

What you will learn
A comprehensive course that will teach you the strategies and tactics to optimise your eCommerce website for search engines (SEO), and for conversion (CRO).

Choosing an eCommerce CMS

Choosing and configuring site search for SEO

Configuring and optimising product categories

Product filters for SEO

Inventory management

Analytics and measurability

Marketing and ‘wowing’ your customers

… and much more!

About my course
“My face has actually never spent so much time in front of a camera diving into ecommerce before. This is PACKED!

Of course, there’s no way I could put out an all singing and dancing ecom SEO course without dropping CRO knowledge bombs too. The two disciplines are destined to be together and there’s plenty of both in my ecommerce course.

Leverage both SEO and CRO to increase your organic traffic and then double-down on your organic sessions to generate more sales. I share how you can make it easier for your customers to buy and how to identify and remove friction points too.

There are case studies for days, buckets of detailed walkthroughs, and real-world deepdive examples in abundance.

From the product page all the way through to category (PLP) pages, search results, merchandising, personalisation, how to choose an ecom CMS and quite literally the kitchen sink (I use a kitchen sink as an actual example in such a lesson.)

Whether you’re brand new to ecommerce, an in-house or agency pro wanting to brush up your ecom game, or you’re working on your own cool ecommerce project, this course is ideal.

Last but not least, as a bonus, I’ve also been told I have, and I quote “A honey-smooth voice” so I’m easy to listen to even if I’ve a face for radio! I’ll see you on the first module.”

~ Luke C.

Conversion Rate Optimization for Shopify Merchants: How to Audit, then take Action on your store. Use the data available to you. This course will ask you over 80 questions that will help build your site audit as you progress through the course. Each question can be answered using analytics from Shopify, and other 3rd party tools like Google Analytics By the end of the course, you will have implementable, data driven optimization strategies to implement on your Shopify store.

Join us today as we delve into the data that will help improve your conversion rate!

Learn how to implement analytics tools on your shop
Learn what questions to ask from your data – how to create the reports
Learners will create a full audit document during the course
Introduction: The Curious Case of Berni the Sheepadoodle

Introduction: The Curious Case of Berni the Sheepadoodle

01 |Module 1: Quantitative Research with Shopify Analytics

Lesson 1: Quantitative Research with Shopify Analytics

02 |Module 2: Quantitative Research with 3rd Party Analytics

Lesson 1: Quantitative Research with 3rd Party Analytics

03 |Module 3: Qualitative Research with Surveys

Module 3: Qualitative Research

04 |Module 4: Technical Research – SEO for CRO

Lesson 1: Technical Research – SEO for CRO

05 |Module 5: Conversion Rate Testing

Lesson 1: Conversion Rate Testing

06 |Conclusion: Berni the Sheepadoodle CASE SOLVED!

What you’ll learn
Tips for High Conversion Landing Page
How to use Funnelytics for Marketing Strategy design
Design Landing Page from scratch with Elementor on WordPress Website
Design Landing Page using Landingi Templates
Integration of Landing Page with Mailchimp and ActiveCampaign
E-mail Marketing and Automation
How to drive traffic from Facebook to a Landing Page using Facebook Ads
How to setup Facebook Remarketing Ads
Requirements
Computer Literacy is required for the Course.
Description
Great to have you here!. Are you a business owner with a vision to have a profitable business and generate leads without hassle, Have you been a Traditional Marketer subjected to career threats because you lack digital marketing skills, This course has been designed to help you conquer your challenges and help you achieve your dreams.

In the first section, you will be taught how to map and analyse a marketing strategy/funnel for your business . A sample business will be used as a case study. In the second section, you will explore Tips on how to design a high conversion landing Page. You will learn how to design Landing Page using templates on Landingi in Section 3 while the following section will simplify how you can integrate your Landingi page with Active-campaign, An E-mail Marketing and Automation Platform.

Furthermore, the fifth section will demostrate how to design a Landing Page using a tool called Elementor on your WordPress Website.The following section will reveal how to integrate the Landing Page with Mail-chimp for E-mail Marketing and Automation.Finally , we will touch on driving traffic to your Landing Page by setting up a Facebook Ad to demostrate that. The concluding section will display how to setup a Facebook re-marketing Ad to re-target those who did not subscribe to mailing list on Landing Page.

Who this course is for:
Business Owners , Traditional Marketers, Digital Marketers , Website/Front-End Designers and Developers and other interested persons.