What will my site look like after this training course?
You’ll show the search engines that that number 1 result is where you belong. How? Like this:

You’ll target keywords that drive traffic and write content that convinces those visitors to buy or become returning visitors.
You’ll avoid costly basic SEO mistakes with a solid technical SEO foundation
Your site structure will guide the user and the search engines to your most important pages.
Your site is secure and faster
Your site has more links coming in, showing the search engines that you’re a trusted authority
You’re even doing better on SEO topics that you won’t see discussed in most SEO courses: marketing emails, social media, convincing your users to buy, accessibility, and usability. And completely ready to tackle the more advanced courses in Yoast SEO academy!

Get the Yoast SEO academy Premium subscription ▸
$499 for 9 courses, certificates and badges
What topics are covered in this All-around SEO training?
The content side of SEO
How to get your own list of keywords (keyword research) You’ll find out how to do your own keyword research. This module includes a screen recording that shows how we at Yoast go about it. Step by step, so you’ll know exactly what to do.
Includes template: keyword research sheet
Optimize your own SEO text (SEO copywriting) We’ll walk you through all the steps of writing an original, readable and findable blog post and help you avoid common SEO writing mistakes. And you’ll see how easy it is to optimize your texts with the Yoast SEO plugin.
Set up or improve your own site structure With your structure, you can influence which articles will rank higher than others in Google. After this course, you’ll be able to set up your own site structure, or improve the one you already have.
The technical side of SEO
Improve your site speed If your site is slow, your visitors might leave before they’ve even seen what you have to offer. And Google punishes slow sites with a lower ranking. We’ll show you how to measure site speed and how to influence it.
Make your site more secure About 60 – 80% of hacks are done for SEO purposes. When sites are hacked, hackers can insert spammy links that Google punishes you for. This will make your rankings drop. And it’s not easy to climb back up. There are a few simple things you can do to avoid being hacked: we’ll show you!
Look beyond your own website (off-page SEO) Too often, SEO is restricted to on-page SEO, but there’s a lot more out there:
Find out how to make other sites link to you, so Google sees you deserve a higher ranking (link building)
Keep your audience engaged with the right emails at the right time (email marketing)
Discover how social media can get you even more traffic (social media marketing)
Plus: outsmart your competition by going beyond SEO When your site is pleasant and easy to use for everyone, it will show in your numbers (bounce rate, average time on page, conversion rates …). Google likes these numbers and will reward you in your rankings.
Make your visitors feel at home (user experience or UX) User experience or UX has little to do with pretty colors. It’s about helping your visitor use your website in the most intuitive way. We’ll give you a few quick tips.
Open the door for everyone (accessibility) Everyone should be able to easily use your website, including people with an impairment. And it really doesn’t take much! With a few simple adjustments, you can improve your accessibility significantly.
Get more customers or subscribers (conversion rate optimization) With good SEO, you’ll get the right traffic to your website. But optimization shouldn’t stop there. What do you want your visitors to do once they’re on your website? Buy, subscribe, click? We’ll show you how to let your visitors do exactly that.
In other words, the All-around SEO training lessons will provide great insight into every essential SEO topic and more! And if you really want to master everything at an advanced level, our specialist courses pick up right where this course leaves off!

What You’ll Learn

A System To Help Your Offers Stand Out From the Competition

As a copywriter, marketer, or business owner, you know that the competition is stiff. You’re constantly struggling to stand out in a sea of options that is growing bigger everyday. In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why your product or service is the BEST option.

Classic, Direct-Response Copywriting Conventions… Updated for an Online Audience

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media landscape! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and really anything that moves the needle for your business.

Winning Copy Structure For Every Industry & Business

Along with each new revolutionary copywriting tactic in this course, you’ll get shining samples and examples of compelling copy from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, agencies, and more.

A Treasure Trove of Copywriting Templates, Tips & Tactics

You’ll learn all the most closely guarded secret strategies used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets that you need to be leveraging in your offers.

Pam Foster
About Your Instructor

Pam Foster is the Director of Copywriting Training for AWAI, the world’s leading provider of online and live copywriting training and business-building programs. She’s been a member of AWAI since 2005, and is a frequent speaker at their live training events. She’s also the author of several AWAI online training programs on web copywriting and choosing a niche industry for success… and she won AWAI’s $10K Copywriting Challenge in 2009.

Become Certified in Copywriting Mastery and
Discover the Principles of “Persuasion in Print”…

Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…
The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…
Identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…
Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters…
Determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)…
Copywriting Mastery in the Lab Platform
Copywriting Mastery on Laptop
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming a Certified Copywriting Master.
Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…
The “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…
Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more…
Conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…

What You’ll Learn

The Perfect Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.

4 Magic Questions

Answer these 4 “magic” questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.

Points of Belief

Think about exactly who you’re writing to and exactly why they may want to buy—why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are… to where they want to be by using your product or service.

3 Categories of Emails

Learn how and when to use the 3 different categories of email campaigns—transactional, relational, or promotional. Choosing the correct category will ensure that you’re emailing your prospects with the correct messaging! (This is how to send multiple campaigns and offers without BURNING your email list.)

About Your Instructor

Richard Lindner
Richard is our Resident “jack-of-all-trades.” Not only is he an email marketing and deliverability maestro, but he also crafts and executes all of DigitalMarketer’s sales funnels and conversion campaigns.

Over the past 12 months Richard has managed well over a BILLION email sends (in multiple marketing), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $20MM in revenue from email marketing alone!

Become a Certified Email Marketing Master & Learn How to Generate the Highest ROI of ANY Marketing Strategy in Your Business…

Create the PERFECT promotional calendar for your business… (Do this right and you’ll see revenue AND engagement hockey stick straight up!)
Ensure your emails actually make it to the inbox… (HINT: practice poor list hygiene and your deliverability will suffer)
Use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers…
Learn which goals and metrics you should be tracking on a day-to-day basis to measure your Email Marketing success…
List “CPR”… How to clean and revive your dead (or nearly dead) email lists and get them opening and clicking again!
Discover the 4 “magic” email copywriting questions (and why answering 4 simple questions will practically write your email copy for you)
Queue the Click: 6 psychological tricks to get your subscribers primed and ready to click the links in your emails
3 segmentation strategies that actually work and ensure that you’re only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING out your email list)

Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming an Email Marketing Master
The 2 most important questions to answer before triggering ANY campaign to a new subscriber (Get this wrong and the next button they click could be Unsubscribe… or worse—Spam)
Email Indoctrination: The perfect welcome email campaign to start building real relationships with your new subscribers and turning them from strangers into friends
Campaign Mapping: How to find and duplicate your most successful marketing campaigns (so you always know what you’re promoting and when you’re promoting it)
The only 4 reasons people buy from you (and how to leverage them to generate more sales from your email marketing efforts)
The 9 sneaky tricks that triple your email open rates (and when to use them)
Campaign Creation: The 5 types of email campaigns you should be using in your business (and how to Storyboard and craft each one)
3 must-use tools to monitor your email deliverability (and make sure you’re getting into the inbox)

Here’s What We’ll Create Together

In this workshop, you’ll leverage content marketing expert Russ Henneberry’s secret step-by-step formula to create a blog post that builds awareness, drives leads, and (most importantly) generates sales… automatically and predictably.

Follow an easy, step-by-step process to create an entertaining piece of content—one that people want to read, and more importantly… one that sells
Leverage tools you can use to quickly produce engaging blog posts (including 2 templatized, fill-in-the-blank worksheets to streamline the process)
Learn the fundamentals of content marketing—how to seize your audience’s attention, how to hold onto their attention, and how to establish your brand as an authority that your new audience can trust
Answer “3 magic questions” to easily write your brand new, flagship piece of content and establish your brand as THE AUTHORITY in your industry
Peek behind the curtain at DigitalMarketer’s biggest, most successful blog posts so you can model our strategy to build your own
Discover how companies like REI, Glassdoor, and Charles Schwab leverage “pillar” posts to generate MILLIONS of leads & customers, PLUS…
Learn DigitalMarketer’s tips for crafting your own winning blog post, along with some quick & dirty methods that will work for you (even if you’ve never written a blog post in your life)…
…By the time we’re finished, you’ll have a fully customized flagship blog post that builds trust with brand-new, ice-cold leads and converts them into red-hot buyers of your product or service.

Here’s a sample of what you’ll receive…

What You’ll Learn & Leverage

3 “Magic” Questions That Will Write Your Content For You

Answer the 3 “magic” questions before you ever start writing a piece of content to set your campaign up for success. As long as you can answer these 3 questions you will know how to put together a blog post that establishes you as THE AUTHORITY in your industry and builds a bond with even the coldest of audiences.

A Content Crusader’s Tested & Proven Blog Blueprints

Russ Henneberry knows content. He’s been creating viral, conversions-driven content strategies for companies like Salesforce, Crazy Egg, and DigitaMarketer for over a decade. He’s created 2 fill-in-the-blank templates and audits that make crafting your blog post (and all future blog posts) truly effortless.

In fact, the valuable resources in this workshop will expedite the entire process of crafting a pillar blog post and save you valuable time and money.

Options for Every Business… In Any Industry

Learn the 5 types of pillar posts that are absolutely, 100% proven to generate new traffic, leads, and customers… even in “boring” or “straight-laced” industries. You’ll be able to pick and choose which ones you want to leverage for your business.

And don’t worry… if you’ve never written a blog post or don’t consider yourself a “strong writer,” there are plenty of swipable pieces of content in this training that you can use to create your brand new blog post.

You’ll have a complete keyword list, ready to go!
You’ll know what keywords your audience uses to find you
You’ll optimize for the keywords you have the best chances of ranking top 3 with
You’ll be able to analyze keyword data and fine-tune your strategy
And you’ll be able to reap the rewards, by…

Improving traffic, sales and user satisfaction
Using keywords that are most likely to drive sales or newsletter signups
Identifying golden opportunities your competition hasn’t thought of yet
Finding a niche within your market and stand out from your competition
Working towards ranking for the top keywords in your market and taking traffic away from your competition

Get the Yoast SEO academy Premium subscription ▸
$499 for 9 courses, certificates and badges
What topics are covered in this Keyword research training?
Get to know your business
Your mission statement and USPs The first step to keyword research is getting a clear view of your business or website. Find out how to stand out from your competition with a clear mission and USPs. You won’t rank if you have nothing interesting to offer. Includes personal keyword list step 1: website profile
Getting to know your audience
Taking the perspective of the searcher Focusing too much on your own vocabulary is a very common mistake in keyword research. We provide you with a big bag of tools you can use to find out what keywords your audience actually uses.
Finding long-tail keywords Your most important keywords are often the most competitive. You should come up with longer key phrases which you can rank for more easily. We tell you how. Includes personal keyword list step 2: drafting your keyword list
Determining traffic potential and conversion
Find out which of your keywords have the most potential traffic
Discover how many people actually search for your keywords
Find out how to decide which pages are most likely to lead to sales or newsletter signups Includes personal keyword list step 3: scoring traffic potential and conversion
Determining your ranking potential
Learn how to decide which keywords you have the best chance of ranking for
Learn how to research your competition Includes personal keyword list step 4: scoring your competition and revising your keyword list
Rolling out your keyword strategy
Learn why it’s no use ranking for a keyword, if the searcher’s intent doesn’t match the content of the page. And how to make sure it does.
Learn how to create great landing pages which satisfy your visitors’ needs
Learn how to analyze your website’s data to monitor your keyword SEO
But that’s not all! Our Premium SEO training subscription allows you to build on your amazing keyword research to write captivating SEO copy, and then structure your site to guide your visitors to the pages that are optimized for the best-performing keywords!

Full-impact SEO copywriting training
Would you like to rank higher in Google? Then you’ll need web texts that are well-written and optimized for search engines. And that’s hard – if you don’t know how to do it. Fortunately, we break it down for you step by step in Yoast SEO academy! After taking our SEO copywriting training …

Your texts will be a breeze to read for readers and search engines alike;
Your copy will hook visitors from Google and keep them engaged to the very end;
Your content will be unique, well-structured and on point; exactly what the search engines need to rank your page.
You’ll know what to write about to attract more readers.
Bottom line: You’ll stop missing out on a lot of potential visitors. After applying everything you have learned in the lessons, your pages will be ready to rank higher.

Get the Yoast SEO academy Premium subscription ▸
$499 for 9 courses, certificates and badges
What topics are covered in this SEO copywriting training?
Yoast SEO academy features 6 SEO copywriting modules, covering all steps to create awesome copy that ranks. It’s thorough, but sliced into bite-size chunks:

Introduction to SEO copywriting: Do you think that you are already paying enough attention to copy? You’re probably not. It’s hard to overestimate the value of copy for higher rankings. You’ll learn why website copy is so important for SEO and how Google understands text.
Find out what your audience wants to read: To attract readers, you need to know what they want to read. Keyword research will help you determine what you could rank for and therefore what to write about. Stop guessing. Start learning the basics of keyword research yourself.
Preparation is half the battle: We’ll help you structure your ideas and turn them into writing that makes sense and match the needs of your audience. This preparation makes the actual writing a lot easier and more effective!
Write readable and unique copy: You’ll discover different methods to make your text readable and engaging. Storytelling, tone of voice, persuasion, we cover it all. The result: your readers get to the end of every page (and to your call to action) without any effort. And they’ll be more likely to share your content with others as well.
The finishing touch: We’ll provide you with some tips and tricks on how to find and improve mistakes or misspellings you might have made while writing. After this, it’s time to further optimize your text for search engines. We’ll explain the principles and you’ll see why our (free) Yoast SEO plugin makes this super easy by giving great feedback on your writing.
Publishing your content: we help you reach your audience by showing you how and where to share it, and to optimize that process as well.
Bonus: use our step-by-step template to write the optimal SEO blog post!
And that’s just the tip of the iceberg! Our Yoast SEO academy subscription helps you optimize all aspects of SEO. Want to know what articles your readers are dying to read? Use our keyword research training to come up with your very own content strategy. Want to shine more light on the gems you’ve written after these SEO copywriting lessons? Use our site structure lessons to lay out the red carpet for your readers and the search engines!