There is no better customer than someone who finds your business on Google. When a customer searches your product and finds your business on Google, they have buying intent.

In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it.

Daniel is an ecommerce entrepreneur who grew his business to six figures by focusing on Google Ads. He also works on the marketing team at Shopify where his team built an integration between Shopify and Google to help automate the campaigns in this course.

In this course you’ll learn the step-by-step process to launch three different Google Ads campaigns:

Search Ads
Display Ads
Shopping Ads

By the end of this course you will be confident investing in Google Ads to grow your business. You’ll also discover how you can receive $100 in free Google Ads credits in this course.

Overview

Introduction

How Google Works and Why You Should Advertise On It

How to Budget for Google Ads

01 |Google Ads Set-Up

Set-Up Google Conversion Tracking

Definitions & Tool Recommendations

02 |Search Ads

What are Search Ads?

The 3 Types of Searches

Demo: Launch Search Ads

03 |Display Ads

What are Display Ads?

The 3 Types of Retargeting Ads

Demo: Launch Retargeting Ads

04 |Shopping Ads

What are Google Shopping Ads?

Demo: Google Smart Shopping Ads on Shopify

05 |Optimize and Grow

Google Shopping Analytics

Follow veteran ecommerce entrepreneur Dimitris Skiadas as he walks you through everything you need to know to master your key metrics with Google Analytics and scale your ecommerce business with intent-rich traffic with Google Ads.

What Will You Learn

Google Ads
Complete Overview of Google Adwords/Search:

✓ Walkthrough with examples of Google Adwords
✓ How to write converting ads
✓ How to use google keyword planner
✓ Google search for brand protection
✓ Why you need to bid for your brand

Google Display
Complete Overview of Google Display Overview:

✓ Targeting
✓ Remarketing
✓ Google Display Planner
✓ Audiences
✓ Display Keywords
✓ Learn how to scale Google Ads

Google Analytics
✓ Learn the 4 Basic Pillars of GA: Audience, Acquisition, Behavior, Conversions with in depth walkthroughs on each section
✓ Learn how to setup goals for conversions, funnel visualization, shopping behavior, checkout behavior
✓ Go in depth to understand who your audiences are and how to see what they are buying
✓ Finding Buyers vs Lookers – understanding the metrics
✓ Improving your bounce rate
About Your Teacher

My main focus is helping my ecommerce store owners get results with Google Products. I’ve personally worked 1-on-1 with 100+ entrepreneurs.

I have success stories from people that:

— Made $5000 in revenue in the first 4 hours of teaching them what I know.
— Scaled from 6 to 7 figures in less than 30 days
— Made $83,000 revenue in 3 weeks from applying simple strategies inside Google Analytics.

But my best success story comes from a guy that had to sell his TV and PS4 to buy my $300 course. It was the best course he has ever bought & he was so dedicated to make things happen, that he is now a 7 figure entrepreneur.

He paid so much attention to the details that everyone else ignores, which resulted to 2X the conversion rate, Average Order Value of 40% more, and average time on site was almost 4X than any other store I worked with.

Knowing his numbers & closely applying the lessons I gave him, lead him to absolute success.

This man changed his life with one training. How can he not be a great story to tell?