Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.

ABOUT THIS COURSE

Email marketing campaigns are anything but “set it and forget it.” Email is more like “set it, check it, reset it, tweak it, reset it again, segment it…” until it’s finally time to monitor and report results!

In Analyzing the Results of Your Email Marketing Campaign, you’ll learn just how to track the performance of your email campaign while it’s underway and then analyze the overall results once it’s completed.

Your measure of success for any campaign is how well it delivers on the goals you’ve defined. See how to quickly assess if your campaign is falling short or exceeding expectations. You’ll learn to select the right key performance indicators for each campaign… how to turn a maze of numbers into insights you can use to improve future performance… and just how to share what you’ve learned with stakeholders to gain buy-in for future campaigns.

LEARNING OBJECTIVES
1 Review email analytics data to assess how well your campaign is meeting stated goals
2 Use analytical tools to perform campaign analysis
3 Analyze and compare the results of different email campaigns
4 Report key findings on the effectiveness of your email marketing campaign to stakeholders at your organization

What you’ll learn
What Is AI And Machine Learning?
Google As An AI-First Company
Preparing For Semantic Search
Big Data
Computer Version
Advertising
Email Marketing
Chatbots
Developing Your AI Skills – Using SQL
How To Future Proof Your Marketing
Requirements
A little knowledge in digital marketing is a plus.
Having the passion to learn new game-changing technologies in this field will be an add-on for faster learning and retention.
Description
Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.

This is what allows a business to be resilient and to thrive in a changing environment.

This video course will help you to prepare, and explain a number of concepts:

AI vs Machine Learning

How to conduct SEO now that Google is an “AI first” company

Chat bots

Programmatic advertising

Big data

Rank Brain

Digital assistants

Data science

SQL

Latent Semantic Indexing

The future of internet marketing

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.

Topics covered:

What Is AI And Machine Learning?

Google As An AI-First Company

Preparing For Semantic Search

Big Data

Computer Version

Advertising

Email Marketing

Chat bots

Developing Your AI Skills – Using SQL

How To Future Proof Your Marketing

Who this course is for:
Newbies and Advanced Digital Marketers.
Content Creators who would be leveraging AI technology for content creation and curation
Lead-Generation newbies, experts or Email Marketers who have an interest to learn new tech.

At Last, You’ll Have A Step-By-Step Process & All The Tools You Need to…
Make More Sales & Profit From Your Ecommerce Store
(HINT: The process looks something like this…)
Ecommerce Ecosystem
Every day, more and more people are shopping online.

According to research from eMarketer, ecommerce sales nearly doubled from 2008 to 2014…

And they’re on pace to nearly double again by 2019.

With more people shopping online, there are fewer people shopping in stores…as you can see in this chart from the Wall Street Journal:

Permanent Slowdown
Source: https://www.wsj.com/articles/SB10001424052702304419104579325100372435802
The writing on the wall is clear: if you sell products directly to consumers, you NEED a high-converting ecommerce store.

…even if you already have a profitable physical store.

And if you’re a marketer or an agency, you NEED to know how to improve sales for your ecommerce clients.

Here’s the problem:

As more companies enter the ecommerce marketplace, the competition is growing fierce. It’s getting harder and harder to stand out from the noise.

“Mediocre marketing” just won’t cut it.

And that’s exactly why we can make this claim…

FACT: Companies Need Ecommerce Marketing Specialists
(…Who Actually Know What They’re Doing)
What’s the one thing that separates a successful ecommerce company…

…from an unsuccessful one?

Of course it’s important to offer high-quality products and provide top-notch customer service.

But those things—by themselves—aren’t enough.

After all, you could offer the best product in the world…

But if nobody knows it exists…

If nobody knows how great it is…

Then nobody is going to buy your amazing product.

That’s why the #1 thing that separates successful ecommerce stores from unsuccessful ones is great marketing.

In your gut, you probably know this is true.

Knowing exactly how to get your products in front of the right people… Persuading those people to buy… And maximizing the value of each and every transaction…

(Over and over again…)

…is the key to ecommerce success.

That’s why we created the Ecommerce Marketing Masterclass & Certification program.

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

You’ll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.

Arrow What You’ll Learn In This Course
The Architecture Of A Successful Ecommerce Store
Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services
Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The Ecommerce Content Amplification System
Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Maximize Sales With eCommerce Email Automation
Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.

What You’ll Learn

The Perfect Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.

4 Magic Questions

Answer these 4 “magic” questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.

Points of Belief

Think about exactly who you’re writing to and exactly why they may want to buy—why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are… to where they want to be by using your product or service.

3 Categories of Emails

Learn how and when to use the 3 different categories of email campaigns—transactional, relational, or promotional. Choosing the correct category will ensure that you’re emailing your prospects with the correct messaging! (This is how to send multiple campaigns and offers without BURNING your email list.)

About Your Instructor

Richard Lindner
Richard is our Resident “jack-of-all-trades.” Not only is he an email marketing and deliverability maestro, but he also crafts and executes all of DigitalMarketer’s sales funnels and conversion campaigns.

Over the past 12 months Richard has managed well over a BILLION email sends (in multiple marketing), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $20MM in revenue from email marketing alone!

Become a Certified Email Marketing Master & Learn How to Generate the Highest ROI of ANY Marketing Strategy in Your Business…

Create the PERFECT promotional calendar for your business… (Do this right and you’ll see revenue AND engagement hockey stick straight up!)
Ensure your emails actually make it to the inbox… (HINT: practice poor list hygiene and your deliverability will suffer)
Use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers…
Learn which goals and metrics you should be tracking on a day-to-day basis to measure your Email Marketing success…
List “CPR”… How to clean and revive your dead (or nearly dead) email lists and get them opening and clicking again!
Discover the 4 “magic” email copywriting questions (and why answering 4 simple questions will practically write your email copy for you)
Queue the Click: 6 psychological tricks to get your subscribers primed and ready to click the links in your emails
3 segmentation strategies that actually work and ensure that you’re only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING out your email list)

Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming an Email Marketing Master
The 2 most important questions to answer before triggering ANY campaign to a new subscriber (Get this wrong and the next button they click could be Unsubscribe… or worse—Spam)
Email Indoctrination: The perfect welcome email campaign to start building real relationships with your new subscribers and turning them from strangers into friends
Campaign Mapping: How to find and duplicate your most successful marketing campaigns (so you always know what you’re promoting and when you’re promoting it)
The only 4 reasons people buy from you (and how to leverage them to generate more sales from your email marketing efforts)
The 9 sneaky tricks that triple your email open rates (and when to use them)
Campaign Creation: The 5 types of email campaigns you should be using in your business (and how to Storyboard and craft each one)
3 must-use tools to monitor your email deliverability (and make sure you’re getting into the inbox)

Certification for digital marketing and sales professionals
You’ve already got some skills. And vision. Maybe you want to turbo-charge your career. Or set off on a fresh adventure. Around here, one size does not fit all.

Become a Certified Digital Marketing Professional
30 Hours Online

Flexible Learning

This comprehensive digital marketing course, delivered 100% online, teaches key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and much moreThe Global Standard in
Digital Marketing Training
Whether you’re a beginner, business owner or marketing professional looking to upskill, the DMI PRO digital marketing certification is perfect for you to become a global digital marketer.

Program learning outcomes and content
WHAT YOU’LL LEARN…
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketing professional, capable of building a strategic digital campaign from scratch. We also expect our graduates to be able to build on their skills after graduation, as they’ll have the fundamentals of digital marketing.

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) using Google Ads
Display and Video Advertising
Email Marketing
Website Optimization
Analytics with Google Analytics
Digital Marketing Strategy
Introduction to Digital Marketing
Module Info & Overview
How is digital marketing defined in the current market? What’s the best way to get in front of potential customers? How can you create a campaign that combines the best of traditional and digital marketing? How do you distinguish from inbound and outbound marketing?

In this module, you’ll master the fundamentals. You will learn how to navigate the buyer’s journey. And you will acquire actionable, practical information.

Principles of Digital Marketing
Developing Objectives
Connecting with the Customer
Digital Research
Cultural Research

In Creating Assets for Your Email Marketing Campaigns, you’ll learn how to tackle every aspect of creating an email message. You’ll understand how to craft subject lines that increase open rates, write body copy that keeps your reader engaged, create calls to action that really work, and use advanced (and fun!) visual tactics to enhance the entire subscriber experience.

You’ll also discover the importance of architecture and layout, and you’ll learn what the most crucial factors are in good email design. You’ll see exactly how to build templates for your email messages—and how to customize them for each campaign. You’ll speed up your creation process without sacrificing personalization, quality, or results.

LEARNING OBJECTIVES
1 Design email layouts using message architecture
2 Create subject lines that will appeal to your audience and inspire them to open your messages
3 Create calls to action designed to motivate recipients to do what you want them to do—complete the action that supports your stated campaign goals
4 Set up email templates for each type of message you’ll be sending
5 Use advanced, fun visual tactics to design more effective emails

What you’ll learn
Establish clear marketing goals
Create a social media marketing automation strategy that can be implemented right away
Implement email marketing automation focused on list-building
Build long-lasting relationships with customers through customer follow-up automation
Formulate an effective overall marketing automation strategy
Requirements
Basic Computer Literacy
Description
In today’s day and age, marketing automation is absolutely essential for any business to survive and thrive. This is because of one simple reason; it saves time, money and energy. Automation takes care of routine tasks and frees you up to focus on more important things such as growing your business.

Join me in this course and I’ll show you how you can use marketing automation to free up hours of time and optimize business performance. When you enroll you’ll:

See how automation can make the difference between being ‘stuck in the weeds’ and being able to focus on the big picture

Learn how automation tactics can not only free up your time, but improve your business performance

Explore automation tactics that help with each part of your sales process…. so that you’re always growing your business (even when you’re not there)

Enroll now and let’s get started!

Who this course is for:
Small Business Owners
Entrepreneurs
Bloggers
Professional Service Providers

What you’ll learn
Build your own website without coding & practice all digital marketing tactics on it.
Develop your own digital marketing strategy
Implement all the digital marketing techniques like google adwords, social media marketing, email marketing, etc..
Make money as a freelancer with adsense & affiliate marketing as a part of digital marketing
Learn Tips & Tricks to excel your all types of digital marketing campaigns
Requirements
No prior digital marketing & technical understanding needed – enthusiasm is all that’s necessary!
No prior digital marketing or website or seo
Description
Objective of Training Program

To make you an expert in marketing a business online by making you learn and understand how to do digital marketing & Start learning from Fundamentals.
To make you earn money online by doing affiliate marketing and adsense blogging as a part time or full time freelancer.
Outcome Of Training Program
After successful completion of the training program, you not only become capable to track and monitor digital marketing performance, but, you will be able to plan, conceptualize and implement Digital Marketing strategy yourself.
Put simply, you become an expert in marketing any business online.

Training Process

The training starts with Digital Marketing Overview wherein you learn the basics of digital marketing that help you build a strong base for the practical sessions that follow.
Then, to provide hands-on-practical exposure, you create a website. The purpose behind creating a website is to provide you a practical exposure of every component. Actually, you are not just learning digital marketing, you are actually doing it.
Once you have the basics in order and your website is up and running, the training kick starts to more advanced digital marketing modules wherein you learn SEO, PPC Advertising, Google Analytics, E-mail marketing, Mobile Web Marketing and Online Advertising.
Another interesting component in this digital marketing training program is Social Media Marketing comprising of Facebook, Twitter, LinkedIn, Video and Viral marketing. Keeping modern day business requirements in mind, this training has a very important component, i.e., Lead generation for business. Under this component, you not only learn how to generate potential business leads but, also how to convert those leads into sales and increase your business revenue.
Our team of renowned Affiliate marketers will train and share tips and tricks on how you can make money online with Affiliate Marketing and AdSense Blogging. So, this means you can mint money online anytime, as a part-time or full-time freelancer…All you need is a laptop and an internet connection!
Once your training is over and you are well versed practically with all the components, you are awarded an industry recognized certification .
Advance digital marketing course with 24+ hours video lectures includes 17 modules as follow

Digital Marketing and Overview
Website Planning & Creation
Search Engine Optimization
Search Engine Marketing or Google Adwords
Google Analytics
Social Media Marketing
Facebook Marketing
LinkedIn Marketing
Twitter Marketing
YouTube Marketing
Email Marketing
Lead Generation
Online Display Advertising
Mobile Marketing
Content Marketing
Online Reputation Marketing
Digital Marketing Strategy

Who this course is for:
Anybody who would like to learn digital marketing
Anybody who would like to implement digital marketing for his or her business
Anybody who would like to grow his career with digital marketing
Anybody who wants to make money through digital marketing or adsense

We’re now post-May 25th – that’s not a reason to panic if you’ve not yet started your GDPR journey.

Many businesses haven’t – don’t worry you’re not alone.

What’s the course going to do for you?
Give you the knowledge you need to get your email marketing GDPR proof and maximise the amount of email marketing you’ll still be able to do
Give you the knowledge you need to get your cookies GDPR proof
Make sure you don’t do anything you shouldn’t post-May25th
(well, within what we know so far about the regs anyway!)

The aim is to help you quickly understand what you need to do and how to do it.
But GDPR is complicated…..
…and it’s a law – which means that no-one knows *exactly* what compliance is until it gets tested in the law courts.

That means it’s all a case of risk-balancing, so in this course you’ll get an understanding of what the risks are, and (where appropriate) different options for how to implement.

This course isn’t a set of do this / do that – you are going to have to do a little decision making along the way.

What are we going to be covering?

A set of easy to follow advice on what to do to make your email marketing ok under GDPR, including:
How to continue getting opt ins
How to continue being able to send broadcasts to your existing database (even if you’re starting the journey after May 25th)
How to capture the right data
How to get your privacy policy right
Where to use consent, and where to use legitimate interest (and what on earth that actually means!)
Cookies – getting them right for GDPR too
What’s in the course?
Video training sessions on all the key email marketing areas, and cookies.
Plus, checklists, downloads etc.

A Facebook group for you to ask questions in.