What You’ll Learn

Brand New Dive Deep Into The Facebook Ad Platform

As a marketer, our job is to meet the customers where they already are. And where they already are is Facebook. With well over 2 BILLION daily active users, Facebook is the premier platform for marketers to mine leads and sell products and services. Facebook advertising expert Molly Pittman will walk you through the ins and outs of the platform and show you EXACTLY how to design ad campaigns that generate results for your business… fast.

The 3-Step Automated Traffic System

Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn all about the ever-important “traffic temperature” and how media buying is actually like building an in-person relationship.

Build A Successful Ad Campaign

Watch step-by-step “deep dive” videos on how to build successful ad campaigns on platforms like Facebook, Instagram, Google, and YouTube. Discover the five elements of a high converting paid traffic campaign and how you can leverage them to send thousands of leads to your business.

The Metrics That Matter (and the ones that don’t)

Learn to analyze the metrics that actually matter so that you can “trim the fat” from your campaigns and scale without accruing extra costs. Quit wasting time analyzing numbers that are useless to your bottom line.

About Your Instructors
Molly Pittman

At DigitalMarketer, Molly spent over $2M on paid traffic and generated OVER 300,000 leads (& tens of thousands of customers) while maintaining a positive return on ad spend. She’s consulted 150+ brands in markets such as: health & fitness, personal finance, beauty, crafts, professional practices, manufacturing & more…

Mike Rhodes

Mike is approaching “wily veteran” status in the Adwords world. He’s in his 13th year of building & running campaigns for businesses & brands all over the globe. He’s the co-author of the world’s best selling book on Adwords ‘The Ultimate Guide to Google Adwords’, now in its 5th edition.

Tom Breeze
Tom Breeze is CEO of Viewability, an international video advertising agency. Tom has built thousands of successful advertising campaigns, testing & tracking all of the results. It’s all about ROI for Tom—turning ad spend into profit.

Become Certified in Paid Traffic Mastery and Discover A Repeatable System For Generating New Leads and Customers…

Brand New Module World-renowned YouTube advertising expert, Tom Breeze, shows you how to master video advertising so that you can drive more leads, more sales, and increase ROI on your campaigns.
Brand New Module Leading Google AdWords Authority, Mike Rhodes, takes you step-by-step through the ins and outs of how to use Google AdWords to effectively grow your customer base and drive conversions.
Brand New Examples of winning ads so that you can model your own ads after PROVEN campaigns and continually crank out winning campaigns.
Brand New Think you’ll have to take extensive notes to pass the exam? Think again. Each module includes a comprehensive notes section that you can reference before, during, and after the quizzes.
Create a customer avatar for your ideal client or customer so that you can cater your messaging to better target leads that are more likely to buy your product or service.
Track your campaign’s progress and success by establishing conversion metrics that actually matter to you, your business, and your bottom line.
Learn advanced retargeting strategies and how you can leverage multiple touch points on high-value leads to to maximize your efforts on Facebook, YouTube, Instagram, and Google.
Paid Traffic Mastery in Lab Platform
Paid Traffic Mastery on Laptop
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming a Paid Traffic Master.
Identify your prospect’s core buying emotion to write an ad that triggers their deepest desires with hard-hitting copy that moves them to take action…
Determine your prospect’s “traffic temperature” and use it to create ads that seize attention and speak directly to “the conversation in their head.”
Discover how to structure ad copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, and more.
Troubleshoot the ads you’re already running without having to waste valuable time and energy starting over from scratch.
Carefully Construct a completely automated traffic system that generates leads and sales for your business 24 hours a day, 365 days a year.
Follow step-by-step instructions on how to build multiple successful ad campaigns on on “the Big 4” traffic platforms.
Discover the secret to scaling your campaign once you have a winner so you can build MASSIVE subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

Featuring:
Jon Loomer

Training Overview
This training course features a single 90-minute webinar lesson, including presentation and up to 30 minutes of Q&A. Replays will be made available to those who can’t attend live.

In this course, you’ll learn everything you’ve ever wanted to know about Evergreen Facebook Campaigns.

Training Date: Thursday, February 28
Training Time: 3pm EST (New York), 8pm GMT (London), 7am AEDT Mar. 1 (Sydney)

Choose How to Access This Course
JOIN PHC – ELITE

Recurring monthly payment of $147
(cancel any time after the first month)

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THIS COURSE IS COMPLETE. SIGN UP FOR POWER HITTERS CLUB – ELITE (ON THE RIGHT) TO GET ACCESS TO THE REPLAYS.

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Topics Covered
One of the primary issues brands and marketers have with Facebook ads is that they grow stale and stop working. Evergreen campaigns help solve this so that a constantly fresh set of people are being created and targeted — and guided along through the campaign for a predetermined amount of time. If they don’t convert, they fall out!

In this training, we’ll focus on the following topics:

What is an Evergreen Facebook campaign?
Why are Evergreen Facebook campaigns necessary?
The problems that Evergreen campaigns solve
How to plan an Evergreen campaign
The “Trigger” and why it’s necessary
For more information on Evergreen campaigns, see the following articles:

How to Create an Evergreen Campaign
Create a Simplified Evergreen Campaign
What You’ll Learn
In this course, you’ll learn everything you’ve ever wanted to know about creating an Evergreen Facebook campaign.

You’ll learn the following:

Step-by-step guide to setting up an Evergreen campaign from start to finish
How to select a Trigger for your Evergreen campaign
How to plan and assemble the ads that go into your campaign
How to use targeting and exclusions to help guide people through the campaign
How to create a simple to complex Evergreen campaign with multiple branches
The various ways you can optimize an Evergreen campaign, and both benefits and drawbacks of each
Who Is This For?
Managing Facebook ads can be a time intensive process. This training is for you if…
You struggle to get long-lasting results
You spend countless hours refreshing creative and targeting
You have a sales funnel that starts with content and an opt-in
You spend at least $1,000 per month on Facebook ads
Who is Jon?
Jon was first exposed to Facebook while working for the National Basketball Association in 2007. The NBA partnered with Facebook (then 50 Million users and growing) to create an app (before you could create your own). He immediately fell in love with the platform and has been using it ever since.

Jon started this website and ultimately his business in 2011 after a pair of layoffs left him wanting more. He was determined to build a business around his family, consisting of his wife and three sons. He would no longer allow his business to keep him from seeing his boys grow up.

Jon considers himself an “accidental marketer.” He is not your typical high-pressure salesman because he doesn’t like being sold to. Jon provides practical advice for the typical marketer who wants to stand out in a sea of gurus, deception, and noise.

Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.

WHAT YOU WILL LEARN

How To Get Your Facebook Ads Machine Running On All Cylinders In 2020 (And Beyond)
Let me know if you’ve had any of these problems with Facebook Ads:

You put money into the Facebook Machine and get nothing back
You get leads from Facebook Ads… BUT none of them convert into customers
Your ad campaigns start off great… and then you hit the proverbial “Facebook Brick Wall”
If you’ve experienced these frustrations, you’re far from alone.

We surveyed 667 Facebook advertisers, and it turns out…

The things we love about Facebook Ads… are also the things we hate.

This love-hate relationship along with a changing landscape are the main reasons I’ve received so many requests for help with Facebook Ads over the past few years.

The truth is, despite over 30 million dollars of pay-per-click management experience and recognized industry expert status…

I have had my own struggles with Facebook Ads.

(I’m not sure if these results were harder on my wallet or my ego.)

That said, these disappointing outcomes are probably what I deserve for throwing advertising money at an uninspiring offer.

Going From ROI Negative To Positive
For the past 2 years, I dedicated myself to finding a better, simpler way to get results with Facebook Ads.

I analyzed over 10,000 ads published by Facebook’s top advertisers to find valuable trends in their ad creative.

I mapped out every step and detail I needed to follow to make sure I hit my advertising targets.

And, I devised a method to simplify my audience targeting.

Then I put everything I had learned together and relaunched my Facebook Ads campaigns.

​Impressive Results Can Come Quickly
The outcome?

Getting these improved results felt fantastic.

BUT here’s what’s even more significant…

I discovered three vital (and somewhat surprising) success factors that can CHANGE your Facebook Ads fortunes.

​Success Factor #1

​It’s All About The DATA (Just NOT Facebook’s)
Facebook would rather NOT talk about data these days…

And many marketing “experts” treat data like a four-letter word that’s too powerful for you to process.

Yet, here’s the thing… focusing on the data actually makes running Facebook Ads easier.

When you let data guide your decision making, you remove emotion, intuition, and guesswork from your process.

However… the key is to make YOUR data the focus instead of Facebook’s.

Facebook provides us with so many advertising metrics that it’s enticing to sit back and let them do the work.

But letting Facebook’s data (alone) guide your advertising strategy is a recipe for disaster.

Instead, you need to:

Set your advertising targets using your own business numbers

Deploy basic tracking tactics using third-party systems to hold Facebook’s data accountable

And use your data to train Facebook’s platform to bring you better results.
When you bring in data from outside the Facebook ecosystem to plan your advertising strategy and back-up your results…

You give yourself a strategic advantage.

You also avoid overspending to get results that won’t help you achieve your goals.

And when you nourish the Facebook Ads machine with the data it needs… You give yourself an opportunity to maximize every advertising dollar you spend.

​Success Factor #2

​Targeting Isn’t Everything
There’s a big myth surrounding targeting on Facebook Ads. And that myth is you need to target the perfect audience to be successful.

While targeting the right audience is important… matching the messaging of your ad content to the audience you want Facebook to deliver is far more vital to your success.

Think about it this way:

What this means is you don’t have to obsess over building hyper-precise targeting.

Instead, think about your audiences in terms of their “state of awareness.” Then, use your ad campaigns to target and engage your audiences based on their awareness levels. And track how your audiences’ awareness increases as result of your advertising.

The combination of broad targeting and precise tracking will help you get the best results.

Here’s What We’ll Create Together
In this brand-new training, you’ll leverage AdPros founder Nehal Kazim’s step-by-step formula to construct a tailored-to-your-business framework that identifies and optimizes your most successful Facebook ad campaigns so you can effectively (and responsibly) scale your reach and ad spend WITHOUT resorting to spammy tactics that viola Facebook’s ever-changing Terms of Service.

You’ll also…

Leverage Nehal Kazim’s model for determining which of your ads are making the biggest impact on your business… and how you can apply this formula holistically to your entire marketing strategy
Learn exactly when to cut failing ads entirely — so you can allocate your budget to the ads that are actually WORKING
Follow a proven, step-by-step process for scaling your most successful Facebook ads based on your business’ cash flow, risk tolerance, and ideal growth rate (this process can also apply to other paid media channels)
Optimize every aspect of your ads to amplify your business’ reach and attract more customers at the highest ROI possible.
Create “custom columns” inside the Facebook Ads Manager that will provide you with the highest quality data relative to your campaign (and eliminate the data you don’t)
Architect and wireframe a winning Facebook ad campaign in a matter of hours…not days.
Complete Nehal’s tested & proven “Decision Making Framework Template” to take your company from where it is now, to where you WANT to be… at a velocity that is right for your business
Snag this training today, and let’s start building YOUR high-converting Facebook Ad framework…

What Are You Going To Do When Your BEST Facebook Ad Campaign Stops Converting?
And what will you do when your costs-per-click skyrocket?

Or worse, do you have a backup plan if Facebook “randomly” pulls down your highest-performing ad?

At DigitalMarketer, we’ve heard these horror story a million times over the years, because the fact is, there is a difference between LAUNCHING a Facebook ad campaign and SCALING a Facebook ad campaign.

If you want to grow, you must learn the secrets of scaling a winning Facebook campaign, and that’s what this training is all about.

Here’s the Secret To “Profitable Scale”…
This framework is designed to make scaling your Facebook ads both simple and profitable. Here’s a quick overview of the process:

STEP 1: Utilize our “Decision Making Framework Template” to craft a fully optimized, high-converting Facebook ad campaign from scratch (assuming you don’t already have one)

STEP 2: Follow Nehal’s “OKR” model to determine which of your ads are making the biggest impact on your business. (HINT: The actual winner may be an ad set you’re currently ignoring.)

STEP 3: Ask the right questions to determine how much you should be budgeting for your ad spend based on your business’ cash flow, risk tolerance, and ideal growth rate…

STEP 4: Reallocate your budget to scale the winners and prune the “losers” (Pay attention when Nehal gets to this part, because THIS is the key to profitable scale!)

And not only does Nehal fully cover the essential steps of his “Profitable Scaling Framework,” he also throws in more than a few tips and tricks for optimizing your overall marketing strategy along the way…you know…just for fun.

If you’re running an even mildly-successful Facebook ad campaign, this training will get you higher ROIs. So the only question we have for you is:

Can your business afford NOT to have a Facebook Ad Scaling Plan in 2020?

Manage fundamental aspects of Digital Marketing – Pay Per Click – Search Engine Marketing
Formulate, plan and execute effective Pay Per Click Campaigns
Be up-to-date with latest best practices for PPC
Apply PPC best practices in websites and campaigns
Requirements
No prerequisites for this training course.
Description
This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.

Who this course is for:
Online Marketers
Online Marketing Associates
Marketing Specialists
Associate Marketing Specialists
Marketing Managers/Managers

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Facebook Social Media Marketing Professional Certificate, hosted on Coursera.

Your pathway to a social media marketing career

Developed in partnership with Coursera, the Facebook Social Media Marketing Professional Certificate provides you with in-demand skills to help kickstart your career in social media marketing, no experience necessary.

Gain in-demand skills to help prepare you for your job search
Master social media marketing skills with free courses covering topics on content creation, social advertising, branding and measurement.
Stand out with a Facebook Certificate
On completion of the program, you’ll receive an official certificate from Facebook & Coursera to share across your social profiles, resume or portfolio while building confidence.
Access career resources
Get support to build your resume, prep for interviews and connect with our network of top employers who are hiring for social media roles.
Why earn a Facebook Social Media Marketing Certificate?
Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes.1 And median salaries in social media marketing start at $70k per year.2
On completion of the certificate, you’ll gain access to a consortium of employers looking to fill social media marketing jobs with new talent

Imagine Working Anywhere Anytime and Make Money While You Sleep

What is Affiliate Marketing?
Affiliate marketing is a type of marketing strategy that involves you (the Affiliate) actively promoting and connecting business’ product, service, or sites to customers.

You, as the successful affiliate, are rewarded a commission when a sale has been transacted with each and every time.

Advantages of Affiliate Marketing
Easy Setup – An affiliate needs to:

Sign-up with an affiliate program

Pick a product

Paste your tracking code to your website

Wait until a customer makes a purchase of the product

You earn commissions with each sale whenever a user make a purchase on your site.

Low Overhead – As an affiliate marketer, your primary responsibility is to connect customers to the product you have selected.

You do not carry inventory.

You do not have to facilitate customer service.

You do not deal with tracking or shipping.

The merchant will take care of the rest.

Anywhere, Anytime – With a computer and internet access, you can work anywhere in the world in any timezone.

Passive Income – Once everything is set up, with the right strategy and action plan (which is why you’re here, right?), you’ll be generating income while you’re sleeping.

Disadvantages of Affiliate Marketing
Working Alone – Most affiliate marketers start out as a one-man army. Be sure to keep a work-life balance and remember to spend time with your friends and family.

Choosing the Right Product – As an affiliate marketer, you want to select a product that sells, product research can be time-consuming.

Not a Get Rich Quick Scheme – There is no magic to affiliate marketing, you will not get rich overnight. The Super Affiliate System PRO (rebranded from Internet Jetset System) can help you in identifying and avoiding many rookie mistakes and pitfalls, generate traffic to your site, jump start advertising on Facebook and Google, and many more.

Before delving into the Super Affiliate System PRO (rebranded from Internet Jetset System), let’s spend a little time with the creator of the system.

The $10 a Day Traffic Plan
How To Leverage Facebook To Quickly (And Cheaply) Launch, Test And Scale Your Traffic Campaigns
What is ‘The $10 a Day Traffic Plan’?

A 21-Step Paid Traffic Plan Roll Out Plan

This is a proven plan to help you quickly roll out new traffic campaigns so you can identify winners… but more importantly, identify the losers that are costing you money.

A Method For Attracting Leads/Customers at Any Stage Of The Funnel

Identify your hooks, audiences, and exactly how to message each of them.

Includes Our 6-Step ‘Value First’ Strategy to Turn Cold Prospects Into Brand Advocates

If you don’t provide value, your ad will be overlooked and your relevance score will drop. That will cost more money, do this to spend less & convert more.

Step-By-Step Course With…

4 hours and 53 minutes of video training, and 5 downloadable resources dedicated to creating your ad campaign.

Computer: The $10 a Day Traffic Plan
The $10 a Day Traffic Plan – DigitalMarketer

Look Inside
Learn More Buy Now – $27
Launch a Scalable Facebook Ad Campaign Today… For Only $10

Ten dollars…

It’s not a lot of money these days. In fact, you and a friend would probably spend that, or a little more, buying latte’s and some doughnuts at your favorite coffee shop.

But to us, ten dollars is a lot.

That’s because we know of THREE specific and proven types of Facebook campaigns that you can launch for just $10 per day.

So here’s what that means…

Do you think that you need to budget hundreds or even thousands of dollars to test a new offer?

That used to be the case.

Fortunately, thanks to Facebook, you can get started and actually get statistically significant results…

…at just $10 per day.

Really… for ten dollars a day and a few days of testing, you’ll know whether or not your offer is going to succeed.

And when you know you have a winner, you can scale those same campaigns to $100 and even $1,000 per day.

Heck, when it’s ROI’ing, the more you can spend, the better. But it all starts with just TEN DOLLARS!

The good news is that it’s actually easier than you think to get started, especially when you follow our proven system.

That’s Why We Created The $10 a Day Traffic Plan

This is a proven plan to help you quickly roll out new traffic campaigns so you can identify winners…

…but more importantly, identify the losers that are costing you money.

Why would you want to do that?

Simple.

Most offers and campaigns don’t work, but that’s where most people focus 100% of their efforts.

See, at DigitalMarketer, we do the exact opposite.

The campaigns we can’t make ROI positive at $10 per day are NOT worth our time.

Where we spend most of our time is scaling our winning ads and offers.

However, if we didn’t have a way to quickly find out if an offer will work, we wouldn’t know what to scale (and would probably scale costly, losing campaigns like too many others do)…

…and that’s where the $10 per day traffic and testing plan comes in.

This training covers everything you need to know to get started testing your offers – from audience targeting to ad creation and launching the ad, and more.

No step is left out.

And, it turns out a lot of those so called gurus are just rehashing the same old information, over and over.

Repackaging what the’ve learned, putingt a slight twist on it and handing it off to you.

The one big problem with this? Well there are several but the biggest?

It’s all based on theory. On speculation.

In other words, maybe what they teach kind of works.

For awhile.

It maybe works for one of your sites, but not another. Why?

Why are you able to use what they taught you to get one site skyrocketing up the SERPs and a virtually identical site just sits there on page 8?

Theory. Speculation.

So we noticed this pattern occurring over and over in our industry for years.

And so Matt Diggity, myself, and Mark Luckenbaugh met in secret in Vegas, crammed into this tiny little booth in the back of a jam packed restaurant, and as we chatted we realized something.

We realized that no one in the industry was basing their wins on actual results based on real, repeatable tests.

As we chatted further, we all had a common approach.

The way that we had all become so successful was by deciding early on that theory and speculation was just NOT going to cut it.

Not in this world where competition becomes more fierce everyday.

We also realized that we knew a very small handful of big earners online who held the same values that we did. People who don’t just teach. They do. They produce.

So on that day, in that tiny little backroom booth-The Lab was born.

Born out of absolute necessity to help you take our wins, plug them into your systems and way of doing things and get real results based on actual, reputable tests.

We were simply sick to death of seeing hard working people like you get rehashed info that stalls online businesses fast.

Introducing: The Lab

SO what is The Lab?

The Lab is access.

It’s a private, exclusive mastermind and coaching experience designed to help you stop playing small, and work directly with known industry leaders who have each created 7 figure businesses-to help you scale your own growth fast.

Does it have training content? Yes.

You’ll get an entire blueprint on how to excel in local, maps, affiliate, ecommerce, white hat, black hat, Facebook… the list goes on. Everything we share with you comes from test results and real-world case studies.

Are these mini courses from each Lab Coach?

Not at all. In fact there are over 400 videos the minute you log in. Each trainer has held absolutely nothing back, and as you’ll see in a minute, each one of these modules could and easily should sell for $1997 or more on their own.

But it’s so much more than that.

The Lab is about learning the best, directly from the best.