Google Analytics doesn’t have to be overwhelming. In this 30-day program we’ll show you step-by-step how to use Google Analytics to track, measure, and improve your marketing campaigns. See first why our 7,613 members love this program!
Google Analytics Mastery Course is an on-demand, online training program that teaches advertisers, marketers and business owners how to track and measure their website marketing.

We’ll start with the basics, and by the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

Data Driven has trained employees from 10,000+ organizations, including brands like:

Unlock The Power Of Google Analytics And Make An Immediate Impact On Your Marketing ROI
Leverage our 30-day system to make rapid improvements in your marketing capabilities
Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
Become a strategic thought-leader for your marketing team
Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
Automate your reporting so the answers you need are always in plain sight
Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
Own a set of skills that will become more and more in demand as digital marketing advances
Set yourself apart from the pack with a Data Driven web analytics certification
Enhance your marketing credentials by earning your Google Analytics certification
Uncover The Answers To Your Biggest Marketing Questions
People hear the term “analytics” and they immediately picture fancy charts and complex tracking scripts.

But it doesn’t have to be so complicated.

The tools we use to gather website data are simply mechanisms for answering questions that are critical to effective marketing…

Questions like:

“Who are our customers and how can we serve them better?”

“Why do people visit our website and how can I find more people like them?”

“Which of our advertising campaigns, emails, or content attract the most views, conversions or sales?”

“What type of visitors do each of our marketing campaigns bring to our website?

“What’s the ROI of my marketing efforts? And which type of website content should invest in?

“How do I attract my ideal customer to my website and present them with an offer they can’t refuse?”

Campaign Report
In this training program, you’ll discover how to use Google Analytics to find answers to these questions.

And, as you build your skills, you’ll become a master at pinpointing the information which will allow you to create targeted marketing campaigns.

Ultimately, you’ll become a pro at tracking the data that’s critical to your marketing success. And you’ll understand how to use that data to deliver better results for your business or clients.

Who Is This Course For
Brand new Google Analytics users who have never tracked website data before
Business owners and entrepreneurs who want take control of their website marketing and results
Experienced marketers who want to unlock the full potential of Google Analytics
Freelancers and consultants who need to provide their clients with data-driven marketing solutions
Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days
Join 7,613 Members Using Our Training Process To Master Google Analytics

What will you learn in this course?
In Google Tag Manager Course for Beginners, you will learn:

How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
How to implement Google Analytics, Google Ads, Facebook Pixel, and other analytics and advertising tools on your website
How to measure valuable and important website interactions which drive real insights (clicks, scrolling, form submissions, video player interactions, etc.)
How to easily and properly test your new implementation
How to make your tag management GDPR-compliant
How to apply your new knowledge in actual real-life projects
This comprehensive GTM course for beginners will build your knowledge and skills, allowing you to apply this powerful tool on your own (or your clients’) websites. Track clicks, videos, scrolling, forms, etc. with ease!

What will you learn in this GTM Fundamentals course?
Google Tag Manager Fundamentals course covers:

What is Google Tag Manager and why you should use it
How to use GTM and create/install your first container
What are tags, triggers, and variables
How to track Google Analytics page views and events
How to implement custom tracking codes
How to test your implementation and what steps should you take next in your GTM journey
This Google Tag Manager course includes 90+ minutes of video material, a 30-question quiz, and a course-completion certificate.

Have you been using GTM for a while but still get stuck way too often?
Google Tag Manager is not an easy tool. Of course, you can launch a bunch of basic tracking codes and be happy about it. But if you want to do more serious and quality implementations, a lot of new obstacles come in your way.

Do any of these struggles sound familiar to you?

You have configured GA cross-domain tracking but it does not work
You are not sure how to properly test it
iFrame tracking isn’t working
GA Enhanced Ecommerce setup looks like a nightmare to you and you have no idea where to start
You have implemented Enhanced Ecommerce but a lot of data is missing
It’s very difficult to cooperate with developers (and to be on the same page)
You feel like you could do more on your own but just don’t have enough technical knowledge
You feel like you don’t uncover GTM’s potential
I’ve been there! I know what it means to be in all these situations and to get stuck. To solve this, I chose the hard and the long way – figured them out on my own (and this took years). With this course, you can learn to solve your web tracking problems much faster.

Become a Google Tag Manager professional
A true professional knows his/her tools well and can offer solutions for complex tag management problems. And this course can help you reach this point much sooner. But why limit yourself? Additionally, you, as GTM specialist, will be able to:

Speed-up tracking implementations/updates, make them easier to scale
Communicate with developers easier and more efficiently
Build a solid testing practice that prevents expensive mistakes
Create internal workflows in your company that make data control easier to handle
Feel more confident with technical terms (if you don’t consider yourself technical yet)
Take your website tracking skills to the next level by unleashing the power of Google Tag Manager. Learn how to solve complex web tracking problems, confidently deal with technical issues, perform high-quality testing, smoothly cooperate with developers, and so much more.

Cross-domain tracking, iFrames, GA Enhanced Ecommerce and other headaches will be like snacks for you. Thanks to this course.