ABOUT THIS COURSE
Creating assets for an account-based marketing campaign is challenging. You need to develop content that addresses the pain points and concerns of each individual decision-maker at your target account.

The needs of the different roles on the buying committee can vary widely… which means producing a variety of personalized content, sometimes in a very short time frame.

It’s a difficult job, but a critical one. Creating Personalized Account-based Marketing Programs gives you the down-to-earth approach you need. One that helps you identify the array of personas you’re writing to, to create content that is personalized and deeply relevant to your specific reader… and to do it all without breaking a sweat.

LEARNING OBJECTIVES
1 Develop personas for Account-Based Marketing
2 Identify roles within a buying committee to create account-specific messaging in your ABM campaigns
3 Build an editorial calendar that aligns with members of the buying committee
4 Develop content for target accounts more quickly, efficiently, and aligned with their needs